The day you have your website built and launched might be one of the best days of your life. But don’t let yourself slack off during the honeymoon phase. There is some serious work to be done to drive traffic to your new site and make an impact in your market.
Be sure to put yourself out there
You know how everyone loves posting their big life events on their social platforms? Do that with your website. It’s a big life event in the timeline of your business, and that’s something you can justifiably brag about. Link to your site through email, Facebook, Twitter, LinkedIn, YouTube and other meaningful social platforms.
Word to the wise: Embed your YouTube videos on your homepage to increase your chances of being found organically through search engines.
Pay to play in the digital marketplace
Don’t underestimate the power of cash when it comes to digital traffic. Google Adwords, display ads and even ads on social media take your messaging beyond the limited scope of organic reach. Use a variety of designs and messages to reach targeted audiences and drive traffic to website content relevant to them.
Word to the wise: Marketing budgets are allocating more money to digital marketing each year. Be competitive in the marketplace by promoting your website with audience-enhancing ads.
Know the effect you have on your audience
Keep tabs on your website traffic with tools like Google Analytics. Note where your audience is coming from by monitoring referrals and search terms, and watch which messages gain you the most traffic. This is a strategic way to know what your audience is interested in and what makes your website relevant to them.
Word to the wise: Set goals for traffic—decide which pages you want to see traffic on, how much traffic you want on those pages and how many inbound marketing leads or e-commerce purchases you consider successful in a set increment of time, whether it’s one week or one month. Use digital methods to work toward those trackable goals!
Participate in active listening
Stay responsive to your audience. A digital relationship is something that takes ongoing work—don’t let yourself go just because your site is live. If you treat your website as a “set it and forget it” asset, you’re missing out on opportunities—and revenue! Tweak content and messaging according to your analytical feedback to keep things fresh and relevant.
Word to the wise: Use matching design elements across your website, social platforms, print and broadcast media in order to preserve your brand, but keep your branded content and campaigns dynamic and exciting month over month.
TAG understands new website infatuation, but we’re in it for the long haul with our clients. Think of us as your digital relationship counselor. From driving website traffic to creating complete marketing plans, feel free to reach out to the TAG team when your digital presence needs that extra something sprinkled in!