94% of event professionals use technology to increase engagement prior to and during their events. That means, you’re running an event AND running a social media campaign. You must remember that.
When most of us try to do two things at once, we fail.
Never fear. With the proper planning and tips from us, your TAG experts, you can have a successful event and tons of social media engagement!
You must be social
1. Advertising before is crucial. Create Facebook ads, events and promoted posts to let your target audience know what’s going on.
2. Create a clever, and practical, hashtag for your event and use it in all of your posts. This will encourage your audience to use it, too!
3. Have a Snapchat filter. Geofilters are a must for special events. Your guests can share their pictures and videos with your filter and make their friends wish they were there, while also promoting your event. If you missed the #MartiniShakeOff2017, you missed out! SVET was incredible!
Personalize your event experience
1. Identify persons attending your event and cater to them. Make sure your music, décor, props, etc. are all in-line with your brand and the message of the event.
“Every communication, every interaction with your event needs to be an experience.” Make your guests feel appreciated.