Inbound marketing is the process of using multiple digital mediums in tandem with one another to communicate information about a business. The goal is to educate the consumer so that the leads come to you.
Read on for three tips to execute your inbound digital marketing campaign to perfection.
Realize you need more than just one type of presence
A website is the foundation to any business’s digital presence. However, it is not the end all be all. Blogging, social media and email not only boost a business’s Search Engine Optimization (the ability to be found in a web search) but also ensure a business can communicate with customers on the platforms they prefer at times most convenient for them.
Mobile optimization goes hand-in-hand with web presence
Sixty-four percent of mobile users leave immediately if a website is not mobile optimized. As mobile device usage continues to climb, mobile optimization guarantees your site is easily readable and simple to navigate for visitors, allowing them to learn more about you.
Do not underestimate the power of social media
Social media is word of mouth in the fast lane. Users from all over the world are able to learn about your products, ask questions and share their opinion in an open forum setting. Depending on your business, some platforms may be more effective than others. Experimenting or hiring an agency is a great place to start.
This is just a taste of how integrated digital marketing can work for your business. To learn more, click here to download our free white paper.