They say a picture is worth a thousand words, but a video is made up of 24 pictures in each second! Are you incorporating the use of video into your social media strategy? Video captures a moment in a unique way that words and photos cannot.
According to Cisco, 80 percent of global Internet traffic will be video by 2019. The use of video on social media platforms is exploding—with no sign of slowing down. Whether your business uses Twitter, YouTube, Facebook, Instagram or multiple platforms, video needs to be an integral part of your action plan.
No matter what your industry, there’s a way that you can utilize social video to engage your target audience.
Give your audience a backstage pass
Give your followers a sneak peek into your day-to-day work or show off your silly side. This is a great tool to let your followers get to know you better and to build brand loyalty.
How-to videos If you’re like us, your Facebook newsfeed is blowing up with videos of people making amazing looking food and showing you how. Utilizing video to show your followers how to do something is one of the easiest and engaging ways to create content.
Show off your talents Show off your talents or how to do something in your videos. You can use your social media platforms and video to highlight your skills and talents. These videos are mesmerizing and engaging!
I have gotten a few questions on how I did the blending on my #letteringwithtombow posts, so I thought I would share my process on today’s word- Solitude! It sure is fast- but I still have the 15 second video limit- hope you get the idea! Thanks again to @handmadebysarat @oneartsymama and @lshannondesigns for the challenge! #type #brushtype #penandink #handfont #moderncalligraphy #calligraphy #brushlettering #handwriting #tombowdualbrushpens #handlettering #lettering #dndchallenge #togetherweletter #rockyourhandwriting #bujo #bulletjournal #bulletjournaljunkies A video posted by DawnT (@cre8tivesun) on
Highlight your products, or launch a new one
Show off your products in a fun way that appeals to your audience’s interest and curiosity.
Facebook’s Algorithm Update
Social video is growing increasingly important with updates to Facebook’s algorithm. With this update, Facebook will put more emphasis on the use of native video files. Your content is more likely to show up in your followers’ newsfeeds after this update when you embed a video in your status updates, rather than sharing a YouTube video link.
Video is a great way to engage your audience and add fun, compelling content to your social media library. TAG is your go-to source for creating professional-quality social videos to compliment a great social strategy, effectively engaging your target audience to take action. Visit our website today to get started on your first social video!