Salesman or Spokesman?

Social media means something to everyone, even if you aren’t an active user. For some it’s a social hangout, to others it’s a way to publicize business. For advertisers, social media is a tool that changed the industry. Honestly, it changed the world, but that’s another story.

Facebook, Twitter, Google Paid Search, Pinterest, YouTube, Vine, Snapchat, Foursquare, etc. What do they all have in common? Well, they all have the potential to generate sales. Yes, sales. The purpose behind social marketing can be seen as two fold; to build an audience while also building brand loyalty and to drive sales.

Steps for Social sales success:

  1. Strategy: As advertisers, we start with a strategy – first priority is to identify what platforms fit our clients need. Why do you want to use social media for your business? How can you use social media to sell your story?
  2. Platform: Which social media platforms are right for your business? There are multiple ways to reach your customers. Don’t limit yourself to the traditional Facebook and Twitter platforms.
  3. Delivery: How will you tell the story you want customers to hear? Connecting the dots from brick and mortar to virtual and back again. Aiding in a clients understanding of the work we do for them also helps connect the dots to the success of their business.

Take a company like Patagonia. Their Facebook page doesn’t have advertisements for products they sell; it has stories about the people that use their products. The stories they share depict a lifestyle that lives and breathes their mission. By sharing these stories Patagonia grows their own customer base. People read the stories and become inspired to live their life along the mission of Patagonia. This inspiration should be every company’s goal when it comes to implementing social media.

At TAG, we understand the value in a social presence for your business. We also understand the complications that go along with having a social presence. Lucky for you, we’re here to help! Check out our white paper on social media for your business by clicking here to get you started.

Three elements your website could be missing

elements to site

In the digital age, consumers have taken it upon themselves to do their own research on products, services and business reputation. Minds are made up within milliseconds on whether or not a website appears to be reputable, and have little tolerance for hard to find – or worse, missing – information.

Make your business website standout with these three elements.

White papers

White papers are downloadable packets of information about a business’s particular product or service. They are excellent for educating consumers on the value of what you have to offer, as well as situating yourself as an expert in your industry. Include statistics, infographics and bullet points to keep your white paper brief, but informative.

You can download ours on increasing inbound marketing by clicking here.

Quick stat: 42 percent of Internet users read white papers to justify purchasing decisions.

Client testimonials

Client testimonials offer an invaluable, peer-to-peer persuasion element to your website. When visitors to your page see others think you’re as great as you say you are, it builds up your company’s reputation and trust for future business opportunities.

Quick stat: Focusing on users instead of yourself can increase sales by 90 percent.

Links to other resources

It’s great you’re taking the time to maintain your business’s e-newsletter, blog and Facebook account. But if you don’t include links to these pages from your website, you are limiting their potential for growth. As your email, blog and social media presences get bigger, as do the number of links back to your main webpage, increasing your search engine optimization (the ability of you to be found in a web search.)

Quick stat: 81 percent of business buyers start their quest with a general web search.

Click here to download more digital marketing tips from TAG.