Web Development Buzzwords: Do You Know What We’re Talking About?

Web Development Buzzwords: Do You Know What We’re Talking About?

Developing a website can be intimidating. Sometimes, it can even seem like web developers are speaking a different language! With the help of our web development experts, we’ve put together a list of 10 development and design terms to help you navigate the world of the web.

Responsive
If a website is responsive, it looks good and functions properly on every device from your desktop, to your phone and anything in between. More and more people are turning to mobile devices to do their Facebook stalking or Googling, so a responsive design is key to having a successful website. For more information on why your website should be responsive, check out this blog post!

“Above the Fold”
If you’re a newspaper reader, you might be familiar with this term already, and it’s pretty easy to understand. When something is “above the fold” it is displayed on your screen without having to scroll. This section is where important pieces of content should be located so that they can’t be missed by website visitors.

Back-End and Front-End
You’ll hear developers refer to the back-end and the front-end of websites. The back-end is the part of the website that visitors do not see, and the front is the part visible to visitors—it’s that simple!

Hosting
A web hosting service is a type of internet service that enables websites to be accessible online, making it available to the public. There are different types of hosting available.

Domain
A domain is the name that the website is branded as. Domains are purchased and can be a combination of letters, numbers and hyphens. For example www.tagteam.agency is a URL, but the domain is tagteam.agency.

Placeholders
In website design, developers and designers often use stock images, video or text while they wait for the content that will actually live on the website. These are referred to as placeholders, and are only used for a limited time until they can be replaced.

Parallax scrolling
Parallax scrolling is a fairly mainstream technique in web design and development.  This refers to the method of moving the background images lower than the foreground images, thereby creating an illusion of depth. Checkout some great examples of parallax scrolling, and get inspired!

Sitemap
Planning out your website’s content can be a difficult task, but it is crucial to its overall success. In order to plan out your content, you’ll need a sitemap. Similarly to your home’s blueprint, a sitemap will help you to plan out the organization of your website.

Wireframe
Like the sitemap, wireframes are done in the early stage of designing. They aren’t very detailed drawings, and are only used to organize content and structures of pages before designing them graphically.

SSL
SSL stands for Secure Sockets Layers. It’s a networking protocol used for managing server authentication, client authentication and encrypted communication between servers. SSL keeps sensitive information, like credit card numbers, secure. Without an SSL, data is sent from browsers to web servers in plain text leaving that information vulnerable. Before entering your credit card information, take a look at the URL and make sure it has “https” at the beginning to make sure your information will be secure.

Database
A database is a structured set of data stored in a computer that is organized so that it can be managed, accessed and update easily.

You don’t need to be a web developer to understand some of these web development buzzwords! If your company is ready for a new website, give the experts at TAG a shout!

Reasons Your Website Needs to be Responsive

Reasons Your Website Needs to be Responsive

With the majority of people using mobile devices to access the Internet, websites that work across numerous platforms have become increasingly more important.

Mobile websites can be designed in two different ways; developing a responsive design, or using a mobile template.  If you have a significant amount of web traffic from mobile devices, the difference between the two options is definitely something you should consider. A mobile template requires a mobile-only website or subdomain built specifically for your site, meaning that the website will not adjust based on the size of the screen it is being viewed on. On the other hand, a responsive design means the web pages being viewed will reformat on their own to adjust to the size of the screen the website is being viewed on.

GoogleNo End to Mobile Usage in Sight
Did you know that 58 percent of people search for local businesses on their smartphone or mobile device at least once a day? And 89 percent of people search once or more a week? That’s huge! In 2015, more searches were done on a mobile device than on a desktop. So what does this mean for you? It means that now is the time to update your website using a responsive design. 

Positive and Timely Experience for Users is Key
Sometimes, the first impression a customer has of your business is by way of your mobile website. A positive user experience is important. In fact, there is a 61 percent chance that a user will leave your site immediately and go to a competitor’s page if they can’t find what they are looking for. A positive mobile experience results in a 67 percent higher chance that the consumer will make a purchase, especially if they can easily search for and find what they are looking for on-the-go.

Websites generally take more time to load on mobile devices and are more difficult to read when designed with just a mobile template. With a responsive web design, web content is reorganized, rather than resized, and optimally loads in under two seconds. Bottom line, utilizing a responsive web design is the most effective way to make the most of mobile traffic, as well as provide the best experience to users.

Mobile Social Media
In 2015, over 73 percent of Americans were active on social media platforms, with 55 percent of time spent on social media sites being done on a mobile device. If your company is sharing content that links back to your website without a responsive website design, you’re going to experience three things; high bounce rates, low conversion rates, and frustrated followers—none of which are good for your business. Social media isn’t going anywhere, anytime soon. In order to excel in the mobile world, mobile-friendly, responsive websites are a necessity— especially as we move forward into 2016.

SEO
It’s no surprise that Google prefers websites with responsive designs over mobile templates. Creating a mobile website also means creating a URL separate from the desktop version, whereas a responsive design doesn’t need a URL separate from the desktop version. One URL makes it easier for Google to crawl your website and minimize on-page errors. And while improving your SEO won’t happen overnight, creating or improving your mobile website is a step in the right direction.

 

Is your website mobile friendly? At TAG, we can help you with all aspects of your website, including making it mobile responsive. So what are you waiting for? Give us a call today or visit our website to get started!

Three elements your website could be missing

elements to site

In the digital age, consumers have taken it upon themselves to do their own research on products, services and business reputation. Minds are made up within milliseconds on whether or not a website appears to be reputable, and have little tolerance for hard to find – or worse, missing – information.

Make your business website standout with these three elements.

White papers

White papers are downloadable packets of information about a business’s particular product or service. They are excellent for educating consumers on the value of what you have to offer, as well as situating yourself as an expert in your industry. Include statistics, infographics and bullet points to keep your white paper brief, but informative.

You can download ours on increasing inbound marketing by clicking here.

Quick stat: 42 percent of Internet users read white papers to justify purchasing decisions.

Client testimonials

Client testimonials offer an invaluable, peer-to-peer persuasion element to your website. When visitors to your page see others think you’re as great as you say you are, it builds up your company’s reputation and trust for future business opportunities.

Quick stat: Focusing on users instead of yourself can increase sales by 90 percent.

Links to other resources

It’s great you’re taking the time to maintain your business’s e-newsletter, blog and Facebook account. But if you don’t include links to these pages from your website, you are limiting their potential for growth. As your email, blog and social media presences get bigger, as do the number of links back to your main webpage, increasing your search engine optimization (the ability of you to be found in a web search.)

Quick stat: 81 percent of business buyers start their quest with a general web search.

Click here to download more digital marketing tips from TAG.

 

How to tell it is time for a new logo

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A first impression is memorable.  A quality logo will help your business stand out from its competition and keep your customers at your side.

Here are five tips for a fresh look:

  1. Keep it simple – The company name should be easy to read and the typography thought out. The icon shouldn’t be confusing. You wouldn’t put a whimsical font in a doctor’s office.
  2. Make it applicable – Your logo should be versatile enough to use in various formats: pens, signage, letterheads, etc.
  3. Don’t go back in time – What was popular 15 years ago isn’t now.  A logo does not need to be trendy.
  4. Recognize it – A successful logo is easily recognized and professional. Don’t overdo it and don’t change a logo out of boredom. The general public doesn’t see the brand as often as you might think.
  5. Make it appealing – A logo can be the difference between a product being appealing or not. When you’re at the store choosing to buy something, a well-designed logo and label might help make the decision for you.

If your logo falls short, it could be time to say goodbye and start over.

Don’t know where to start? Ask one of our TAG Graphic Designers Brian Buckles and Chelsea Liske.

 

Kicking your website into mobile gear

Whip out your Smartphone or tablet for a second – we know you’ve got one – and pay a visit to your website. Is the content sized appropriately? Is it easy to navigate from page to page? Can you find the information you are looking for with ease?

If you gave up waiting for your site to load before you could even get around to answering these questions, YOUR WEBSITE IS NOT MOBILE OPTIMIZED.

If you’re wondering what the big deal is here, we’ll tell you what! Read on the TAG top five reasons for kicking your website into mobile gear:

 1.       The reality: There are nearly 130 million Smartphone users in the U.S., along with 40 percent of all Internet usage being done via mobile device. Failure to have a mobile optimized website suggests an ignorance of these changing times and laissez faire attitude about the needs of nearly half your visitors.

 2.       The customer expectation: Slow loading times and tricky navigation due to an un-optimized website means three things for Internet visitors to your page – I’m frustrated. I won’t be coming back. I’m checking out your competitors.

3.       The drive in revenue: Mobile websites lead to mobile revenue! Providing this alternative method of doing business means your customers can do business with you essentially any time or any place.

 4.       The ability to network: A mobile friendly site is an excellent way to communicate to on-the-go customers’ information such as what your business hours are, ways you can be contacted as well as directions to your location.

 5.       The way of the future: By 2014, it is projected that mobile search will be overtaking desktop Internet usage. Will your business be ready to meet this mobile demand?

If you’re ready to kick start your website into mobile gear, click here to see how TAG specialists can help!

Successful Website Designs

As a website developer, I have seen many older sites that are essentially nothing more than an online business card. From a basic functionality standpoint, this isn’t recommended – especially with the tremendous growth of expectations from Internet users.

Web designs should be both visually and intellectually engaging for consumers. Meaning, content is not only useful, but also easily sharable across various social mediums. Navigation between pages should be simple and a page devoted to photos, news and entertainment in your line of work showcasing your expertise is an excellent idea.

Just as important to a successful website design is staying true to the brand’s image. A website’s layout and content should be harmonious with all aspects of your business – such as print, television and billboard advertisements – to strengthen brand identity and customer loyalty!

Finally, in a world ever growing in number of tablets and SmartPhones, mobile optimization of websites is becoming a necessity. All TAG’s web projects are designed right out of the gate with mobile compatibility, keeping you relevant to your target audiences.

Don’t just take our word for it, check out our recent designs!

mystique_screenshot

Mystique Casino

What’s cool: Mystique’s built in Paralax – a fancy term for elements on the page appearing and moving at different rates – gives it a very modern presence. It also allows for more information to be placed on the home page, increasing SEO.

hungry

The Hungry Hobo

What’s cool: The slider on the homepage allows the Internet user to glide to any of their numbered sandwiches and have The Hungry Hobo himself pop up to describe the ingredients.

active

Active Endeavors 

What’s cool: The product photo gallery allows the Internet user to search for items down to very specific terms – from the product time, gender and age the product is designed for, size, manufacturer, price range and the quantity of it you want – making shopping online for your favorite athletic gear easier than ever.

Andy Erickson, Website Developer