How TAG can help you improve your Search Engine Optimization

SEO
Click image for more SEO tips from TAG on our Pinterest page!

It’s very frustrating for a business owner to type in keywords related to their industry only to find his or her website on page two, three or even four of the page results. After all, most Internet users typically never go beyond page one of the search results.

Websites with low on search visibility get fewer clicks and don’t attract authoritative links from other websites. A poor search ranking doesn’t necessarily mean a business isn’t as liked or respected as its competitors. It just means the business hasn’t been taught the ins and outs of Search Engine Optimization, or SEO. That’s where TAG comes in.

TAG works with its clients to improve SEO – the ability for a website to appear in top web search results. The first step is to understand who their customers are and where they come from. TAG has a great tool for this – we call it a TAGmap™.

During this process, we sit down with the client and take a good hard look at the clients’ goods and services, strengths and weaknesses and define business goals. Then we take the results and build personalized marketing strategies to maximize growth.

Potential strategies include:

  • Optimizing website content to use trending keywords in search to aid in search visibility
  • Creating social media profiles and using content to help build website traffic
  • Claiming and improving the validity of website listings

Contact TAG today to discuss your SEO options to improve your business!

Brian Marshall, Digital Marketing Specialist

Why White Space is Important in Design

Print

What was the first thing you noticed about this banner? Chances are it was either the happy couple or Something Borrowed, they both drive home the same message. It was effective in standing out because it was not overcrowded with copy, images and logos.

Using white space is an effective way to draw your eye to a particular point, and can also improve message retention. But in order to use white space effectively you have to know what it really is.

It’s a simple answer isn’t it? But white space, also known as negative space, is more than just a blank canvas. That “white” area could actually be composed of color or texture. It even exists in those spaces between and around words. The most professional-looking ads have been designed with white space in mind.

Many times people want to fill every square inch of the space. However, it is better to use the less is more approach, and use negative space to put the emphasis on actual content. When you don’t use negative space, the viewer is overwhelmed by images and text, making it difficult to retain the message. You can’t do that without some white space.

These elements are the most important when it comes to using white space:

  1. Consider the main message  – Be sure that you are surrounding the most important part of your ad with enough white space.
  2. Who is the customer  – They are not all the same, you need to adjust accordingly.
  3.  Appropriate margins – To help the ad look purposefully designed, use enough negative space so that you don’t crowd the edges. This doesn’t mean that elements of the ad can’t bleed to the edges, but your core message needs to be surrounded by enough white space. Sometimes this may mean that you need to reduce the size of text or an image for it to be more effective.
  4. Create a hierarchy – Adjusting the white space around visual elements can create various levels of importance and help the eye move through the ad.

Chelsea Liske, Graphic Designer