Your business website is more important than ever in today’s digital-savvy world. Often times your potential customers find your website before engaging with you directly. Your website needs to reflect your brand, drive business, collect leads and serve as a 24/7 inbound marketing machine.
There are many factors that go into choosing a web development partner for your new website. But we’ve narrowed down the top five considerations for choosing a firm to trust the future of your business’ online presence to.
Start with a discovery meeting
A discovery meeting is critical to creating a website that will work as an inbound marketing machine for your business. Designers, developers and copywriters are experts at creating websites; but, you are the expert in your business and industry. The discovery meeting allows your website design team to get to know your business goals, market expectancies and what you need the website to do for potential customers.
Only after a discovery meeting will you get a website that truly works for your business 24 / 7, and a true estimate of the cost to make it do exactly what you need it to.
Will the website be responsive?
The way we access the web is changing. Mobile and tablet usage is on the rise and there’s no sign of it slowing down. Mobile users want a website that is easy to read without having to turn or enlarge the screen. If your website doesn’t dynamically resize itself on a mobile device, 61 percent of people will leave and go to a competitor’s that does.
Is the website designed just for your business?
One way website developers cut corners is to use a template design for your website. While this can keep costs down, it also means there could be another business out there with a website that looks just like yours. In order to get the most ROI out of your website, it’s best to have it designed and developed specifically for your brand, business needs and objectives.
Use an open-source CMS instead of a proprietary one
A CMS, or content management system, is the back end of your website where you will be able to edit and make changes to the content. Some web developers use a proprietary CMS that was developed in-house. This can be problematic because you’re tied to the developer as long as you have the website.
However if your website is developed in an open-source CMS, you can cut ties and take the website with you when you go.
Optimize for search with a Google-certified specialist
Your brand new website won’t be very useful if your potential customers can’t find you. Search engine optimization is becoming much more about content on the page, than meta tags included into your website’s code. Writing for the web is an art form. It’s not like writing for print. Working with a Google-certified specialist to choose keywords that matter to your industry, and an experienced copywriter to weave them into the content throughout your website, will increase your search engine ranking.
Click here to learn more about the TAG web design and development process and how we can help turn your business website into an inbound marketing sales machine.
We have a few free tools to help you asses your current website and vet potential web developers. Click here to download your free website grader determine the strengths of your current website’s marketing presence. And click here to download a web development services checklist to get all the right interview questions to ask potential web development partners.