How to tell it is time for a new logo

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A first impression is memorable.  A quality logo will help your business stand out from its competition and keep your customers at your side.

Here are five tips for a fresh look:

  1. Keep it simple – The company name should be easy to read and the typography thought out. The icon shouldn’t be confusing. You wouldn’t put a whimsical font in a doctor’s office.
  2. Make it applicable – Your logo should be versatile enough to use in various formats: pens, signage, letterheads, etc.
  3. Don’t go back in time – What was popular 15 years ago isn’t now.  A logo does not need to be trendy.
  4. Recognize it – A successful logo is easily recognized and professional. Don’t overdo it and don’t change a logo out of boredom. The general public doesn’t see the brand as often as you might think.
  5. Make it appealing – A logo can be the difference between a product being appealing or not. When you’re at the store choosing to buy something, a well-designed logo and label might help make the decision for you.

If your logo falls short, it could be time to say goodbye and start over.

Don’t know where to start? Ask one of our TAG Graphic Designers Brian Buckles and Chelsea Liske.

 

Kicking your website into mobile gear

Whip out your Smartphone or tablet for a second – we know you’ve got one – and pay a visit to your website. Is the content sized appropriately? Is it easy to navigate from page to page? Can you find the information you are looking for with ease?

If you gave up waiting for your site to load before you could even get around to answering these questions, YOUR WEBSITE IS NOT MOBILE OPTIMIZED.

If you’re wondering what the big deal is here, we’ll tell you what! Read on the TAG top five reasons for kicking your website into mobile gear:

 1.       The reality: There are nearly 130 million Smartphone users in the U.S., along with 40 percent of all Internet usage being done via mobile device. Failure to have a mobile optimized website suggests an ignorance of these changing times and laissez faire attitude about the needs of nearly half your visitors.

 2.       The customer expectation: Slow loading times and tricky navigation due to an un-optimized website means three things for Internet visitors to your page – I’m frustrated. I won’t be coming back. I’m checking out your competitors.

3.       The drive in revenue: Mobile websites lead to mobile revenue! Providing this alternative method of doing business means your customers can do business with you essentially any time or any place.

 4.       The ability to network: A mobile friendly site is an excellent way to communicate to on-the-go customers’ information such as what your business hours are, ways you can be contacted as well as directions to your location.

 5.       The way of the future: By 2014, it is projected that mobile search will be overtaking desktop Internet usage. Will your business be ready to meet this mobile demand?

If you’re ready to kick start your website into mobile gear, click here to see how TAG specialists can help!