Web Development Buzzwords: Do You Know What We’re Talking About?

Web Development Buzzwords: Do You Know What We’re Talking About?

Developing a website can be intimidating. Sometimes, it can even seem like web developers are speaking a different language! With the help of our web development experts, we’ve put together a list of 10 development and design terms to help you navigate the world of the web.

Responsive
If a website is responsive, it looks good and functions properly on every device from your desktop, to your phone and anything in between. More and more people are turning to mobile devices to do their Facebook stalking or Googling, so a responsive design is key to having a successful website. For more information on why your website should be responsive, check out this blog post!

“Above the Fold”
If you’re a newspaper reader, you might be familiar with this term already, and it’s pretty easy to understand. When something is “above the fold” it is displayed on your screen without having to scroll. This section is where important pieces of content should be located so that they can’t be missed by website visitors.

Back-End and Front-End
You’ll hear developers refer to the back-end and the front-end of websites. The back-end is the part of the website that visitors do not see, and the front is the part visible to visitors—it’s that simple!

Hosting
A web hosting service is a type of internet service that enables websites to be accessible online, making it available to the public. There are different types of hosting available.

Domain
A domain is the name that the website is branded as. Domains are purchased and can be a combination of letters, numbers and hyphens. For example www.tagteam.agency is a URL, but the domain is tagteam.agency.

Placeholders
In website design, developers and designers often use stock images, video or text while they wait for the content that will actually live on the website. These are referred to as placeholders, and are only used for a limited time until they can be replaced.

Parallax scrolling
Parallax scrolling is a fairly mainstream technique in web design and development.  This refers to the method of moving the background images lower than the foreground images, thereby creating an illusion of depth. Checkout some great examples of parallax scrolling, and get inspired!

Sitemap
Planning out your website’s content can be a difficult task, but it is crucial to its overall success. In order to plan out your content, you’ll need a sitemap. Similarly to your home’s blueprint, a sitemap will help you to plan out the organization of your website.

Wireframe
Like the sitemap, wireframes are done in the early stage of designing. They aren’t very detailed drawings, and are only used to organize content and structures of pages before designing them graphically.

SSL
SSL stands for Secure Sockets Layers. It’s a networking protocol used for managing server authentication, client authentication and encrypted communication between servers. SSL keeps sensitive information, like credit card numbers, secure. Without an SSL, data is sent from browsers to web servers in plain text leaving that information vulnerable. Before entering your credit card information, take a look at the URL and make sure it has “https” at the beginning to make sure your information will be secure.

Database
A database is a structured set of data stored in a computer that is organized so that it can be managed, accessed and update easily.

You don’t need to be a web developer to understand some of these web development buzzwords! If your company is ready for a new website, give the experts at TAG a shout!

TAG Announces Staff Promotions As It Enters 26 Years in Business

Michael Vondran, CEO of TAG has announced the following staff promotions within the TAG executive team effective January 1, 2016.

Don_Mug_400_400_80_int_sDon Farber to Chief Creative and Digital Officer. Don has been serving as TAG Executive VP for the past two years. In his newly expanded role Don will drive all creative and digital services of the firm. “Don has been an outstanding leader as Executive Vice President, he has built a great team and is now ready to evolve the services and vision for TAG’s creative and digital teams. We look forward to great things with Don in the lead,” said Vondran.

“The world for our clients and ourselves continues to evolve with digital communications driving brand and sales, I’m confident Don will continue to enable TAG’s growth as the digital communications leader in the region,” said Randy (RJ) Jacobs, President and Chief Strategy Officer (CSO).

Natalie Johansen-Murray to Executive Vice President/Strategy. Natalie has been serving as VP of Natalie MurrayClient Strategy and Experience for the past two years. In her new role she will continue to provide leadership and business development assistance to the TAG account management team while also growing the strategic planning, research and Brand Summit products within the firm. “Natalie’s driving focus has been to build the best possible client experience when working with TAG, this will continue and expand with focus on emerging and evolving service lines,” according to Vondran.

“TAG is a team of enthusiastic and intense members, Natalie’s leadership will continue to strengthen our position as the regional leader that Builds Brands,” said Jacobs.

Kathleen Herber to Vice President / Tri States Market. Kathleen has been serving as Market Kathleen HerberDirector for the past two years growing and managing account relationships from the firm’s office located in Dubuque, Iowa. “Kathleen has been a tremendous addition to our TAG team, her focus on client development has been instrumental in our regional growth. Her new role will only amplify and enhance our efforts in service to TAG clients in the region,” stated Vondran.

“TAG’s expansion into the Tri-State region has been an exciting journey, Kathleen’s skills and client focus will only enhance the growth of our team to provide valued services to our client partners in the region,” declared Jacobs.