Marry content and execution for truly impactful video marketing

The importance of production value can’t be overlooked when creating a successful video marketing strategy. It matters both what you say and how you say it, which we refer to as content and execution.

Content: what do you want to tell your audience?

The first part of producing an effective video is creating great content. At TAG, we often collaborate with our entire creative team to get the best ideas on the table and develop content that is well-crafted, direct and concise.

Execution: how do you want to deliver that message?

The other part of high production value is the execution of your message delivery. How you deliver your content is a huge part of your video’s effectiveness. For instance, emotional messaging enhances your message and overall brand.

 

Find out more about production value and TAG’s video skills on our website. For high quality content and execution, TAG… we’re it!

Salesman or Spokesman?

Social media means something to everyone, even if you aren’t an active user. For some it’s a social hangout, to others it’s a way to publicize business. For advertisers, social media is a tool that changed the industry. Honestly, it changed the world, but that’s another story.

Facebook, Twitter, Google Paid Search, Pinterest, YouTube, Vine, Snapchat, Foursquare, etc. What do they all have in common? Well, they all have the potential to generate sales. Yes, sales. The purpose behind social marketing can be seen as two fold; to build an audience while also building brand loyalty and to drive sales.

Steps for Social sales success:

  1. Strategy: As advertisers, we start with a strategy – first priority is to identify what platforms fit our clients need. Why do you want to use social media for your business? How can you use social media to sell your story?
  2. Platform: Which social media platforms are right for your business? There are multiple ways to reach your customers. Don’t limit yourself to the traditional Facebook and Twitter platforms.
  3. Delivery: How will you tell the story you want customers to hear? Connecting the dots from brick and mortar to virtual and back again. Aiding in a clients understanding of the work we do for them also helps connect the dots to the success of their business.

Take a company like Patagonia. Their Facebook page doesn’t have advertisements for products they sell; it has stories about the people that use their products. The stories they share depict a lifestyle that lives and breathes their mission. By sharing these stories Patagonia grows their own customer base. People read the stories and become inspired to live their life along the mission of Patagonia. This inspiration should be every company’s goal when it comes to implementing social media.

At TAG, we understand the value in a social presence for your business. We also understand the complications that go along with having a social presence. Lucky for you, we’re here to help! Check out our white paper on social media for your business by clicking here to get you started.

Current Culture: Multi-generational Workplace

For decades, employees from different social backgrounds, educational backgrounds and even different generations have worked side by side. New employees fresh out of school and eager to make a name for themselves sitting next to employees who are reminiscing on a life-long career and preparing for a relaxing retirement. In advertising, we are always striving to produce a seamless message across all mediums.  Does a multi-generational workforce aid in our never-ending quest for the next great idea, or does it prove to be more of a setback?

How does a multi-generational workplace affect office culture and productivity?

Advertising agencies tend to have an office culture that is unlike any other office you have ever seen. Relaxed dress policy, monthly snack-attack (surprise snack time here at TAG) and employees riding around on scooters are just the beginning. A relaxed environment where employees feel free to be creative is important for productivity. Breaking down the walls, literally, is one of the most effective ways to cultivate this creative freedom. Baby Boomers are familiar with the notion of working towards a corner office. This top-down mentality hinders the creative spark needed in advertising. Creative work environments motivate all levels of employees to engage and contribute to the success of the team.

Things that fall into the cracks between generations.

More than years separate generations. Generational norms change over time, and each generation as a whole becomes comfortable with certain working conditions and motivators. Advertising has changed drastically since Baby Boomers entered the work force. Graphic design, social media and Klout are all vital to any advertiser today, but that wasn’t the case twenty or thirty years ago. New technologies and mediums for advertising can be seen as a fad that will soon go out of style, or they can be viewed as the industry’s future. Earlier generations can be hesitant and resist change in the work place. Refusing to adapt can leave your business behind that is why it is important to constantly challenge yourself to adapt. Change is inevitable in the creative field, but those who adapt positively and quickly are those who will have the most success.

Positive aspects to a multi-generational work force.

A multi-generational workforce offers new perspectives and ideas to flow freely – the core objective of most creative companies. Who says upper management are the only ones with good ideas? If a creative company gets stuck in these generational barriers, they have failed to fulfill their core objectives. Each generation has their objectives in the work place. Some work to live while others live to work. The key is to have employees from a range of generations but understand how they relate to one another. No generation is 100% unique, there are similarities across the boards. Utilizing these complimentary qualities will not only create a unified office culture, but it will also prove beneficial to the agency’s work.

At TAG, our mission relays our positive feelings on a multi-generational workforce.

Learn more about the TAG culture by clicking here.

TAG Communications Expands Dubuque Regional Office

FOR IMMEDIATE RELEASE

CONTACT:

Mike Vondran, President/CEO
TAG Communications, Inc.
(563) 355-2200

TAG Communications is pleased to announce the appointment of Kathleen Herber as our new Dubuque Market Director.

“Kathleen will be a tremendous leader for our Dubuque office. Her background and skill set will serve existing TAG clients well and also help in growing new business,” said Mike Vondran, President/CEO of TAG. “TAG is committed to providing solid communications leadership in this growing region, Kathleen will be a great business community partner.”

Kathleen joins TAG after a decade in the publishing industry where she was responsible for business development and account management.

Kathleen and her family reside in Dubuque; her business email address is kathleenh@tagmarcom.com.

TAG Communications is a full service marketing services provider serving businesses in nearly every industry. Since its founding in 1990, the company has specialized in strategic analysis and creative solutions that achieve results via the staff’s creative, responsive and cost-effective service to their clients throughout the nation. TAG Healthcare Marketing is a division of TAG Communications, Inc. For more information, visit http://www.tagmarcom.com/

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