The Benefits of Effective Email Marketing

The Benefits of Effective Email Marketing

In today’s world, businesses need to connect with their audience in a highly personalized way in order to gain their attention and acquire their business. Email Marketing allows you to do all that, plus so much more. Current research has shown that no marketing category—such as print, digital, broadcast and search marketing—has the longevity or proven results than that of Email Marketing. While some marketing trends may come and go, Email Marketing will remain a powerful channel of business to consumer communication for decades to come—and here’s why.

Maximize your Return on Investment (ROI)
Did you know that email marketing is 20 times more cost effective than traditional media marketing? There’s no printing costs, no postage fees and no advertising costs—it’s about as affordable as targeted marketing can get. In fact, email marketing has been shown to bring in $44.25 for every $1 spent, compared to only $27 for direct mail or $8 for print advertising.

Target your Customers Directly
What makes Email Marketing so great, is the fact that you can deliver highly-personalized and relevant content directly to the home—or hands—of your customers. You have the ability to control exactly who sees your email by segmenting your contacts based on location, interest, demographics or any segmentation you see fit. Targeting your emails ensures that your audience receives content that is specifically suited to their interests, and is relevant to their needs.

Increase Brand Awareness
Each time you send an email, you are exposing your audience to your brand and everything you have to offer. With custom content, smart layouts, creative design and targeted sends, you are increasing awareness of your brand with each and every send. Plus, email marketing is easily sharable. With the simple forward button, your subscribers can share your content, deals, images or links with their friends and family, further increasing your brand awareness.You can also directly embed links to your website, blog or social platforms so your audience can further engage with and learn about your brand.

Measure your Results
As with any campaign, it’s important to measure its results and evaluate your efforts. Email Marketing is extremely easy to measure, and provides precise and valuable marketing metrics for each email sent, such as delivery rate, open rate, bounce rate, spam reports and click-through distribution, so you can pinpoint exactly which strategies are working, and which are not. Better yet, these metrics give you insight into your customers’ personal behaviors and interests, so you can better target and strategize your campaigns moving forward.

Reach your Customers on Their Level
Unlike social platforms, email is a much more professional medium, where people expect to receive information about products and services— some even prefer it. Recent studies show that 72 percent of people prefer to receive promotional content through their emails, compared to 17 percent of people who prefer social media. Reaching your audience where they prefer most will result in greater open and click rates, ultimately helping you increase brand awareness and make sales.

Are you ready to deliver a powerful message to your consumers via Email Marketing? The Social Media team at TAG is ready to help you maximize your profits and reach your audience with strategic Email Marketing. Contact us today!

Become a Targeting Master with Facebook Ads

Become a Targeting Master with Facebook Ads

Before we get into understanding how to reach your target market with Facebook Ads, it’s important to understand exactly what Facebook reach really is. Simply put, Facebook reach is the number of users who see your content on their social network. Better yet, it’s a measurement of your brand’s effective audience.

Facebook reach falls into three main categories; organic, paid and viral. Organic reach represents the number of users who see your content for free, meaning that you did not put any money behind promoting it. Viral reach is the number of users who see your content or page mentioned in a story published by a friend. And, paid reach is the number of users who see your paid content—such as a Facebook Ad or Boosted Post.

For this particular blog, we are going to focus on paid reach, and how to reach your given target markets utilizing the targeting parameters of Facebook Ads. One of the biggest advantages to advertising on Facebook is your ability to target specific groups of users. In fact, according to Facebook, Facebook advertising results in 89 percent targeting accuracy, as opposed to 38 percent accuracy with other online advertising campaigns. With a huge variety of targeting options to choose from, it can be difficult to understand which targeting parameters make the most sense for your business. But don’t worry, we’re here to help; we’ve put together a list of the top four Facebook Ad targeting strategies, so take a look!

1. Tap into Facebook users’ purchasing behaviors: Facebook allows you to target your Ad to users based on their current or past purchasing behaviors. Purchasing behavior categories include Buyer Profiles (Coupon Users, DIYers, Julie BrownFoodies, Gamers, etc.), Business Purchases, Clothing, Food and Drink, Health and Beauty, Home and Garden, Technology, Purchase Type and more. Targeting Facebook users via purchasing behavior gives advertisers the power to reach out beyond their own databases and tap into insights provided by shopper loyalty programs and other user profiles.

2. Use Geo-location Data to target mobile users: For many of its features, Facebook uses geo-location—and many of its users keep it on at all times. Using geo-location allows you to target mobile users within a specific radius of your physical business location, in relation to current user location. For example,if you are a restaurant, you can create a mobile targeted Ad that activates whenever users are within a certain radius of your business. They can then go to your page and follow you to receive special promotions or coupons to use—genius!

3. Get creative with targeting life events: Are you a jewelry store looking to sell engagement rings? What about a flooring store that’s looking to target new homeowners? Facebook allows you to target individuals based on specific life events—like getting engaged or purchasing a new home. You can even target users at specific intervals of time after a life event; the date ranges that are possible include three months, six months and one year.

4. Utilize your competition: SJ Smith FB AdYour competition is everywhere—especially on Facebook. The key to a solid Facebook Ad campaign is to utilize your competition, and hone in on their followers and brand recognition. A great way to do this is to target users that are following your competitor’s pages, users that frequently purchase from their company, or users that have a general interest in the products and services you both offer. This not only allows you to associate yourself with your competition, but it is also a great way to increase interest in your products and potentially gain new customers.

What’s great about Facebook Ads, is that you’re never limited to just one targeting strategy; you can combine strategies, or isolate your efforts on one specific strategy—it all depends on your business goals and budget.

 

The dedicated team of social media gurus at TAG is here to help you with all your Facebook advertising needs. Not only will we help you set appropriate goals and provide you with effective targeting strategies, but we will also help monitor your efforts to ensure you are reaching your goals as efficiently as possible. So, next time you’re thinking about marketing your business on Facebook, remember, TAG … we’re it!