Television & Social Media, #BetterTogether

Nielsen, get out of the way. What television producers care about now is online engagement through social media. People love to engage with each other while watching their favorite shows or sporting events.

Brands are taking notice, too. They’ve realized a captive audience exists online during peak viewing spots and they want to talk with them!

Live tweeting and interacting with online viewers is a way to show your brand’s personality, throw in some advertising, and grow your online audience. Twitter’s own research suggests that brands that live tweet see greater follower growth and retweets, so it really is a no brainer!

But if you’re going to do it. Do it right.

Use hashtags. The RIGHT hashtags. Each show or event has specific hashtags the masses will use!  Make sure you’re using them.

Have some personality. Use social media as a platform to show an audience that humans really are behind your brand! Interact with your follows, too. Ask them questions or set up a poll on Facebook or Twitter with a relevant question throughout the show or event.

Give in! Use the live tweeting session and interactions to give away something to your followers! Whether it’s a coupon, merchandise, or a special offer, it’s a great way to interact with your online audience.

If you need help, we’re it. We’ve done It before! Check out our live-tweeting session during the Super Bowl.

Five Key Social Media Strategies to Make Your Brand Stand Out

Five Key Social Media Strategies to Make Your Brand Stand Out

Are you ready to take your brand’s social media presence to the ultimate level? Make your business stand out amongst a sea of competitors with these five must-use social media marketing strategies.

1. Make your content stand out: How can you make your business stand out amongst your competitors? Easy—make your social media content stand out with eye-catching visuals, interesting links and crazy-good headlines. Programs such as Canva or Recite allow you to create engaging visuals with user-friendly platforms and step-by-step tutorials. When it comes to writing the ultimate social media headlines, keep in mind that less is more. In fact, headlines with eight words or less or proven to perform 21 percent better than longer headlines. It’s also been proven that headlines that end with a question mark or three explanation points get twice as many clicks than those without!!!

2. Strengthen your network: If you find that you are not getting the engagement you would like on your company’s social media platforms, it may be time to strengthen and expand your network. To do this, try creating or joining various LinkedIn groups to spark more connections and conversations around your products or services. You can also follow your competitors or industry-leaders’ profiles for some inspiration, and ensure you are keeping up with latest industry trends. It’s always a good idea to stay on top of what your competitors are up to.

How Often to Post3. Be consistent: In order to stay top-of-mind amongst your audiences, it’s important that you market and post consistently across all social media platforms. When it comes to posting, it’s important that you strike a balance between being informative and annoying; posting too much about your products can cause your consumers to become annoyed, and unfollow you. While frequency for posting varies from platform to platform, research suggests that the posting “sweet spot” for Facebook is two times per day, seven days a week. Publishing five to 10 posts per week is usually a good rule of thumb.

4. Show you care: Did you know that followers typically expect a response from companies within one hour of posting? Show your followers you care by responding to your followers’ comments and reviews—good or bad—in a timely manner. In addition to responding to customers, don’t be afraid to retweet customers’ praise and thank individual customers for their continued support. The more personal you can get with responses or posts, the better!

5. Go campaign crazy: In the age of diminishing organic social reach, paid campaigns offer a great way to expand your reach and thoroughly engage your audience. Now–a-days, companies with the best social media presence are using contests and other social media campaigns to successfully gain visibility and generate leads. To keep up with this trend, try providing your audience with valuable incentives that encourage audience participation, and platform your company as an industry-leader.

When it comes to leveraging your company’s social media presence, remember …. TAG, we’re it! Contact us today to learn more about how we can help.

Three Key Elements Every Social Media Campaign Should Have

Three Key Elements Every Social Media Campaign Should Have

As social media continues to grow, so do the amount of clever and engaging social media campaigns. If your business wants to keep up with the ever-growing power of social media, you need to engage your audience and potential customers in a new, fun way. Social media campaigns offer your business a creative, impactful way to enter the minds of your customers.  Here’s three key elements every successful social media campaign should have!

1. Measurable goals
The first step to a successful social media campaign is creating a well thought out plan, with goals and benchmarks you can measure along the way. Now, it’s important to make sure your goals are specific enough to truly measure your campaigns success. For example, creating a goal like “get the word out about X product,” is not a specific enough goal. But on the other hand, you must make sure your goals are not too narrow that they constantly feel out of reach.

For goal setting, try setting three goals that accommodate low, medium and high levels of audience engagement. Below are examples of measurable low, medium and high goals.

Low: Increase the number of “likes” on our Facebook page by X percent by the end of the campaign

Medium: Have X number of users share/retweet campaign content

High: Have X number of users share their own story with us regarding our product or services

You can also create more general goals—like increasing brand awareness, or driving more traffic to your website—so long as you create measurable benchmarks to help define your success after the campaign has ended. If you’re looking to increase brand awareness, incorporating a sharing aspect to your campaign is a must, and if you’re wanting to increase conversions to your website, consider including a form for users to fill out before being eligible to receive the value being offered.

2. Cross-channel promotion

Promoting your campaign on multiple social media channels is an excellent way to increase campaign reach and improve your possibility of audience engagement. The best social media campaigns are part of an integrated marketing campaign, where your efforts on social media are supported by a number of other channels. For users more active on social channels, your cross-promotion will help remind them of your communications, and for users not as active on social channels, it will inform them of your efforts and remind them of your value.

Cross promotion also allows you to reach users of varying demographics, as well as target users on multiple channels at different times. Just be careful with your segmentation and timing—you don’t want to overwhelm your audience with messaging or annoy them with offers and campaigns.

 3. Analysis

Was your social media campaign successful? Was it a waste of time and resources? Without thorough analysis, you’ll never know! In the analysis stage, it’s important to thoroughly evaluate your predetermined benchmarks and goals—which is why it’s so crucial to determine these before beginning your campaign. When analyzing your campaign’s success, you’ll also want to go beyond just whether or not you met your goals—you will want to evaluate other metrics that increased—or decreased—as a result of your campaign, as well. This information will help you develop a unified, strategic marketing plan moving forward.

 

Are you ready to take your social media marketing to the next level with an engaging social media campaign? A great social media campaign is about more than just reaching your audience, it’s about engaging your audience in a meaningful way that will positively impact their perception of your business, and change their buying behaviors. The social media team at TAG understands that, and is here to help elevate your business with a great social media presence. Contact us today!

Is Your Brand Right for Instagram?

Instagram is growing exponentially! With more than 400 million users, Instagram is a favorite social networking site among millennials. Is your business considering using Instagram? Before you get started, there are a few things you should consider.

The first thing you should think about is whether your brand is right for the audience that’s on Instagram.

  • The Instagram audience is pretty evenly split between men and women
  • 52 percent of users are between 18 and 29 years old
  • 24 percent of users have a college degree or higher
  • 53 percent make more than 50 thousand dollars annually

A great thing about Instagram is it’s truly one of the most personal networks, that allows your brand to share your story, background, history and vision in an engaging, visual way

Showcase customers using products or services
Showcase your products in new and interesting ways, and allow your followers to “window shop” through your Instagram account. For example, if you own a company that sells makeup, you can use photos and videos to showcase how your products are used by your customers. Plus, people LOVE to see themselves featured on social media platforms!

Go behind-the-scenes
Show your followers some great behind-the-scenes images that display your company culture. Snapping a photo of team members working or enjoying themselves is a great way to offer your followers an exclusive look into your working world.

Utilize hashtags
Don’t forget to take advantage of trending hashtags to give your message more exposure. Using hashtags that apply to your industry is a great way to play into what your brand is all about while engaging your target audience at the same time!

Content
Be sure you take the time to really think about your content strategy and plan what types of photos and videos you want to be using. There are a few tips and tricks you can use to increase engagement, including the following:

  • Posting a photo without a filter receives more engagement than a photo with a filter
  • Utilize the color blue to increase engagement—you’ll see about a 24 percent higher engagement rate in these photos

Don’t forget to share your Instagram content on other platforms, as well! Instagram makes it easy to share your content on other social networking sites by giving you the option to share on Facebook, Twitter, Tumblr, Flickr and more. And did you know that you can display your Facebook Ads on Instagram, too? This can help you get more bang for your buck out of your Instagram marketing!

 

Is your brand ready to take the plunge into Instagram? If you need help with your Instagram marketing, or any other social media strategy, be sure you give the experts at TAG a call, or visit us online!