Three Key Elements Every Social Media Campaign Should Have

Three Key Elements Every Social Media Campaign Should Have

As social media continues to grow, so do the amount of clever and engaging social media campaigns. If your business wants to keep up with the ever-growing power of social media, you need to engage your audience and potential customers in a new, fun way. Social media campaigns offer your business a creative, impactful way to enter the minds of your customers.  Here’s three key elements every successful social media campaign should have!

1. Measurable goals
The first step to a successful social media campaign is creating a well thought out plan, with goals and benchmarks you can measure along the way. Now, it’s important to make sure your goals are specific enough to truly measure your campaigns success. For example, creating a goal like “get the word out about X product,” is not a specific enough goal. But on the other hand, you must make sure your goals are not too narrow that they constantly feel out of reach.

For goal setting, try setting three goals that accommodate low, medium and high levels of audience engagement. Below are examples of measurable low, medium and high goals.

Low: Increase the number of “likes” on our Facebook page by X percent by the end of the campaign

Medium: Have X number of users share/retweet campaign content

High: Have X number of users share their own story with us regarding our product or services

You can also create more general goals—like increasing brand awareness, or driving more traffic to your website—so long as you create measurable benchmarks to help define your success after the campaign has ended. If you’re looking to increase brand awareness, incorporating a sharing aspect to your campaign is a must, and if you’re wanting to increase conversions to your website, consider including a form for users to fill out before being eligible to receive the value being offered.

2. Cross-channel promotion

Promoting your campaign on multiple social media channels is an excellent way to increase campaign reach and improve your possibility of audience engagement. The best social media campaigns are part of an integrated marketing campaign, where your efforts on social media are supported by a number of other channels. For users more active on social channels, your cross-promotion will help remind them of your communications, and for users not as active on social channels, it will inform them of your efforts and remind them of your value.

Cross promotion also allows you to reach users of varying demographics, as well as target users on multiple channels at different times. Just be careful with your segmentation and timing—you don’t want to overwhelm your audience with messaging or annoy them with offers and campaigns.

 3. Analysis

Was your social media campaign successful? Was it a waste of time and resources? Without thorough analysis, you’ll never know! In the analysis stage, it’s important to thoroughly evaluate your predetermined benchmarks and goals—which is why it’s so crucial to determine these before beginning your campaign. When analyzing your campaign’s success, you’ll also want to go beyond just whether or not you met your goals—you will want to evaluate other metrics that increased—or decreased—as a result of your campaign, as well. This information will help you develop a unified, strategic marketing plan moving forward.

 

Are you ready to take your social media marketing to the next level with an engaging social media campaign? A great social media campaign is about more than just reaching your audience, it’s about engaging your audience in a meaningful way that will positively impact their perception of your business, and change their buying behaviors. The social media team at TAG understands that, and is here to help elevate your business with a great social media presence. Contact us today!

Humanizing your Digital Strategy

Screen-Shot-2013-07-24-at-3.25.44-PMWe tend to trust our friends more than a business or a brand. So when your friend tells you something about a brand, you’re more likely to believe what they’re telling you rather than when a brand makes a claim. So how do you make your brand more trustworthy? How do we humanize our digital strategies?

Talk like a Person!
Shift your thinking and adjust your messaging to be more relationship focused rather than “salesy”.  Talking to your followers in a way that is not a sales pitch or corporate jargon is much more interesting to them, and they’re more likely to engage with you.

Usabilla reports that 79 percent of digital marketers will increase their content marketing budget in 2016, and 60 percent of marketers see the biggest challenge as producing engaging content. If you’re simply a mobile sales pitch, you’re going to annoy your followers and end up losing customers in the long run. Advertising a sale or a special offer gets some engagement at first, but too much sales talk will annoy your audience.

Interact with People
Respond to questions and comments from your followers. Better yet, ask them to engage with you by posing a question or asking for their input! According to Usabilla, 56 percent of customers are more likely to buy when given a personalized experience. And when someone responds to you, be sure you let them know that you’re reading their input by commenting on it, liking it or favoriting their response. This is a great way to start a real conversation that feels human-to-human rather than human-to-brand.

Show off your Team and Workspace
Your audience wants to be able to put a face to the words they read on your social platforms or your website. Take pictures or produce videos and webinars where your employees can show off their personalities. Visual content is 40 times more likely to get shared on social media than other types of content according to Kissmetrics. Give your followers a glimpse into your working world and let them feel like they’re getting a behind-the-scenes tour. Doing this makes your followers feel closer to you, and will make them want to get to know your brand more.

Be Authentic and Transparent
Be mindful that all of your messaging should reflect your brand values to create authenticity. And if you make a mistake, whether it’s something little or something big, just come clean about it. We’re all human and we all make mistakes. Humanize your brand by not covering these things up, but by owning your mistakes.

Your followers want to have a conversation with a person, not necessarily a business or a brand.  You can improve your digital strategy by making engagement with your followers feel like they’re talking with a friend, rather than a business. For more information on how to humanize your digital strategy, give the experts at TAG a call or visit us online!

Valentine’s Day—Social Media Style

Valentine’s Day—Social Media Style

Social media friends, be warned—Valentine’s Day is this weekend! Whether you classify yourself as single or taken this year, Valentine’s Day can cause anyone to feel a flurry of unsavory emotions—especially with all those crazy V-Day posts blowing up your news feed! Follow us as we examine the types of social media posts you can expect to see this Valentine’s Day, and uncover the true essence of this Hallmark holiday.

Look What I Got!
It happens every year—your friends upload photos of their special Valentine’s Day haul, captioned with something like, “My boo knows me so well, he’s the best! #loveyou #ValentinesDay.”

If you’re single, these photos just serve to show you another romantic holiday you’re missing out on. But don’t worry, whether you’re sitting at home sulking, or out with your love, we can all agree that spending the evening of Valentine’s Day scrolling through social media and judging your friends gifts is a treasured tradition.

 Look What I got

PDA, Go Away
Come on, Kimye—knock it off. Why is it that couples feel the need to share their PDA via social media every Valentine’s Day? We’re not prudes, but no one wants to watch you and your significant other play tonsil hockey all over our news feed. And let’s be honest, seeing your friends celebrating the day with their significant others is the worst when you’re alone, stuffing your face with Krispy Kreme Doughnuts.

Kimye

Anti-Valentine’s Day
There’s bound to be one or two people on your feed who hate Valentine’s Day, and are determined to let you know. This year, be prepared to witness a few posts about how Valentine’s Day is a made-up holiday, or how being single is the worst. When you run into these posts, our advice to you is to scroll right along, and thank yourself for not giving into the crazy.

Liz Lemon

Single’s Awareness Day
The complete opposite of V-Day haters, some people take a different approach, and turn Valentine’s Day into their own personal Single’s Awareness Day. These individuals are truly an inspiration to us all to look on the bright side—and for that, we thank you!

V-Day Ecard

Alright, everyone. Now that you know what to be on the lookout for, it’s time to prepare yourself for the onslaught of social media posts this weekend. Even if you’re absolutely dreading Valentine’s Day, we can all agree that the holiday we’re REALLY looking forward to is February 15—Discount Chocolate Day!

Discount Chocolate

Put the heart back into your content

Putting Heart into Your Content Image

Content marketing budgets are predicted to continue increasing, and social media is becoming inextricably linked to a successful content marketing strategy. However, it isn’t always simple to write content that engages and, more importantly, converts. One of the best ways to get that attention you’re looking for is to write content with heart in it, and these are a few tips to help you create content that hits your audience right in the feels.

Do your research

Stay on top of the industry you’re writing for. Set up Google alerts, follow partners and competitors on social media and subscribe to the feeds that will make you a semi-expert in that field. Relevant content starts with relevant information. Ask yourself: “If I made my living in this industry, what would I care about right now?”

Breathe life into your content by using an original voice

After jumping on the bandwagon topic for the industry (you know, for relevance), be sure you stand out. Take the angle that will resonate most with the brand’s target audience. Instead of another voice in the crowd, be a trusted source of information by carefully tailoring your content.

Pick a topic and stick to it

Especially on social media platforms, each individual post should speak to one specific topic. Keep the message clear by efficiently stating the topic, what piece of it you’re addressing and why it matters. This way, content is distributed in easy-to-manage bits that won’t confuse, bore or annoy your audience.

Put your best foot words forward

You have milliseconds to make a good first impression. Put the brunt of your information right at the front of your content. Use relevant photos and impactful words to get your message across even before your audience fully reads your post.

Make the company’s heart beat

The easiest way to lose an audience is to focus on the subject of the company. Warm up your posts by directing attention toward human aspects of the business. Leave out jargon, tell stories, highlight individual people, have fun and reassure your audience that there are, in fact, humans behind that digital platform.

 

If your content doesn’t seem to be hitting the mark, contact TAG. Our team of experts is ready to help you put the heart back into your content. TAG, we’re it!