TAG Team Highlight: Jordan Kremer

TAG Team Highlight: Jordan Kremer

Who’s Google Analytics and AdWords certified and ready to take your online marketing to the next level? Jordan Kremer, TAG’s Associate Digital Analyst!

“ I come up with strategies to get consumers to our clients’ websites and analyze what they do once they’re on the website,” said Jordan. “I enjoy the challenge of learning new things. Since Google is a constantly evolving marketing platform, it gives us the flexibility and challenge to create new, innovative campaigns that drive results.”

“The best part of Google AdWords is how specific it can get—it’s all data-driven.”

Originally from Cedar Rapids, Jordan graduated from St. Ambrose University with a degree in Business Marketing and Management.

“I love the location of the Quad Cities—it’s a short trip to Iowa City for a game, or a weekend in Chicago with friends.”

When Jordan isn’t at TAG performing the duties of a Google Master, you can find him working out or reading. His latest literary find? Game of Thrones by George R.R. Martin  (the book, not the show …).

You’ll also spot him at Van’s in Davenport, throwing back some beverages and buffalo chicken dip.

A lover of Halloween, Jordan can also juggle three things at a time (see below!).
Jordan Juggles

Where does Jordan see himself in five years?

“In five years, I’d like to be graduated with an MBA to advance myself in my career. I’ve always had an interest in venture capital as well.”

 

For more information on Jordan, and the role he performs at TAG, visit our website!

 

Salesman or Spokesman?

Social media means something to everyone, even if you aren’t an active user. For some it’s a social hangout, to others it’s a way to publicize business. For advertisers, social media is a tool that changed the industry. Honestly, it changed the world, but that’s another story.

Facebook, Twitter, Google Paid Search, Pinterest, YouTube, Vine, Snapchat, Foursquare, etc. What do they all have in common? Well, they all have the potential to generate sales. Yes, sales. The purpose behind social marketing can be seen as two fold; to build an audience while also building brand loyalty and to drive sales.

Steps for Social sales success:

  1. Strategy: As advertisers, we start with a strategy – first priority is to identify what platforms fit our clients need. Why do you want to use social media for your business? How can you use social media to sell your story?
  2. Platform: Which social media platforms are right for your business? There are multiple ways to reach your customers. Don’t limit yourself to the traditional Facebook and Twitter platforms.
  3. Delivery: How will you tell the story you want customers to hear? Connecting the dots from brick and mortar to virtual and back again. Aiding in a clients understanding of the work we do for them also helps connect the dots to the success of their business.

Take a company like Patagonia. Their Facebook page doesn’t have advertisements for products they sell; it has stories about the people that use their products. The stories they share depict a lifestyle that lives and breathes their mission. By sharing these stories Patagonia grows their own customer base. People read the stories and become inspired to live their life along the mission of Patagonia. This inspiration should be every company’s goal when it comes to implementing social media.

At TAG, we understand the value in a social presence for your business. We also understand the complications that go along with having a social presence. Lucky for you, we’re here to help! Check out our white paper on social media for your business by clicking here to get you started.

How TAG can help you improve your Search Engine Optimization

SEO
Click image for more SEO tips from TAG on our Pinterest page!

It’s very frustrating for a business owner to type in keywords related to their industry only to find his or her website on page two, three or even four of the page results. After all, most Internet users typically never go beyond page one of the search results.

Websites with low on search visibility get fewer clicks and don’t attract authoritative links from other websites. A poor search ranking doesn’t necessarily mean a business isn’t as liked or respected as its competitors. It just means the business hasn’t been taught the ins and outs of Search Engine Optimization, or SEO. That’s where TAG comes in.

TAG works with its clients to improve SEO – the ability for a website to appear in top web search results. The first step is to understand who their customers are and where they come from. TAG has a great tool for this – we call it a TAGmap™.

During this process, we sit down with the client and take a good hard look at the clients’ goods and services, strengths and weaknesses and define business goals. Then we take the results and build personalized marketing strategies to maximize growth.

Potential strategies include:

  • Optimizing website content to use trending keywords in search to aid in search visibility
  • Creating social media profiles and using content to help build website traffic
  • Claiming and improving the validity of website listings

Contact TAG today to discuss your SEO options to improve your business!

Brian Marshall, Digital Marketing Specialist

Successful Website Designs

As a website developer, I have seen many older sites that are essentially nothing more than an online business card. From a basic functionality standpoint, this isn’t recommended – especially with the tremendous growth of expectations from Internet users.

Web designs should be both visually and intellectually engaging for consumers. Meaning, content is not only useful, but also easily sharable across various social mediums. Navigation between pages should be simple and a page devoted to photos, news and entertainment in your line of work showcasing your expertise is an excellent idea.

Just as important to a successful website design is staying true to the brand’s image. A website’s layout and content should be harmonious with all aspects of your business – such as print, television and billboard advertisements – to strengthen brand identity and customer loyalty!

Finally, in a world ever growing in number of tablets and SmartPhones, mobile optimization of websites is becoming a necessity. All TAG’s web projects are designed right out of the gate with mobile compatibility, keeping you relevant to your target audiences.

Don’t just take our word for it, check out our recent designs!

mystique_screenshot

Mystique Casino

What’s cool: Mystique’s built in Paralax – a fancy term for elements on the page appearing and moving at different rates – gives it a very modern presence. It also allows for more information to be placed on the home page, increasing SEO.

hungry

The Hungry Hobo

What’s cool: The slider on the homepage allows the Internet user to glide to any of their numbered sandwiches and have The Hungry Hobo himself pop up to describe the ingredients.

active

Active Endeavors 

What’s cool: The product photo gallery allows the Internet user to search for items down to very specific terms – from the product time, gender and age the product is designed for, size, manufacturer, price range and the quantity of it you want – making shopping online for your favorite athletic gear easier than ever.

Andy Erickson, Website Developer