Effective February 5, 2018, Ken Croken is the Senior Vice President of Business Development at TAG. He joins the agency after serving as the Chief Marketing Officer at Genesis Health System for 15 years.
“I’m incredibly excited to begin working with TAG,” Croken said. “This agency is growing its capabilities and innovative strategies every day and I am looking forward to creating new business opportunities for such a talented team.”
Croken will be responsible for business development in the region and beyond, bringing more than 25 years of strategic communication and marketing experience in the consumer technology, entertainment, legal, professional services, and political arenas to the TAG team.
“Ken’s addition to TAG will prove invaluable in our efforts to better serve current and new clients,” said Mike Vondran, TAG CEO.
During his time at Genesis, Croken was instrumental in the health system’s branding efforts including its logo signage. He is also credited for implementing new employee engagement programs.