Social Media: How to use top platforms to reach your marketing goals

social platforms

Facebook, Twitter, Pinterest, with so many social networks out there it can be hard to tell how to use them best to market your business. Each network is used differently by users, which means your marketing tactics should be different for each one.

Read on for tips on how to do it.

Connect with consumers through Facebook

Facebook is great for initiating two-way communication between you and consumers. Include calls to action and questions in your posts to get the best engagement with your followers.

Quick stat: 31 percent of Facebook users report it plays a role in influencing their purchasing decisions.

Validate your expertise through Twitter

Tweeting links to interesting articles about your industry gets your Twitter handle noticed by other users, and situates your business as an expert in that area. But remember to interact with other five times for every original tweet.

Quick stat: 21 percent of Twitter users report it plays a role in influencing their purchasing decisions.

Boost your website’s Search Engine Optimization with Google+

Google automatically places websites with Google+ accounts higher up on its page search results with related key words. Hello page one visibility!

Quick stat: 61 percent of top brands are represented on Google+

Educate consumers through YouTube

Photos and short descriptions aren’t always enough to educate your consumers about your products, services or know-how. Create short videos with tips, tricks and advice to demonstrate what makes you stand out from competitors.

Quick stat: 90 percent of online shoppers find videos useful when deciding to make a purchase.

Generate leads through blogging

You recognize the need for your product. You understand the value of your services. The trick is to get consumers to do the same. Starting a company blog on relatable topics is a great way to do this – plus demonstrate your professional expertise.

Quick stat: 61 percent of online consumers made a purchase based on blog recommendations.

Showcase your work to targeted audiences through Pinterest

Pinterest is dedicated to saving pictures that link back to a website. Businesses can use this channel to upload pictures of their work and link it back to their website. Target audiences are best reached when other boards are included with related interests. Home improvement, fashion and travel are among the top industries to utilize Pinterest.

Example:

Flooring specialist? Include a board of before and after projects you’ve completed and link it back to your contact page on your website. Create other boards for your page such as home improvement tips and DIY crafts to draw in your target audience.

Quick stat: 25 percent of Pinterest users report it plays a role in influencing their purchasing decisions.

Learn more about social media marketing by downloading our free white paper.