Build Brand Loyalty With Relationship Marketing


Let’s say a customer spends an average of $60 in your store every 3 months. They live in the same place for 20 years. Their lifetime value is $4,800.

Now let’s say, the first time they went into your store they didn’t have a great experience. You didn’t take interest in them, they didn’t feel valued, and you never followed up after they left. You didn’t lose $60, you lost $4,800. (Calculate the lifetime value of your customers here)

That’s why relationship marketing is so important. Relationship marketing is the act of developing customer loyalty and building long-term relationships through interaction and engagement.

IPSY and Caseology excel at forming relationships with their customers. You don’t have to be a monthly subscription service or a phone case company to engage with your customers. Here are a few easy things you can do to create relationships with your customers.

1. Develop an emotional connection.

Brand loyalty is built when your customers feel like you unddeslerstand and value them. By personalizing your customer’s experience, they’re more likely to return  AND they’re more likely to leave you a positive review – which is really important because 81% of shoppers conduct online research before buying!

2. Share exclusive offers and content.

Make your customers feel like they’re part of a special club! Offering them coupons and promotions through an email or on your website encourages them to continue to shop with you. Specials on their birthdays, reward points when they review a product or your brand, and discounts on premium products are great ways to do this!

3. Use technology to your advantage.

Social media is your friend! You can gauge your customers’ perceptions of your brand by what they say on social media.  Use these platforms to communicate with your customers and really listen to their feedback. Regular communication with your customers, digitally or otherwise, is the best way to cultivate relationships. By doing so, you’re adding value to your brand.

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At the end of the day it’s most important to remember that your customers are humans who want to feel valued. After all, they are why you do what you do!

If you’re looking for guidance to begin building relationships with your customers, contact TAG!

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Eight questions to ask before hiring a marketing firm

Choosing the right marketing firm for your business can be a lengthy and sometimes expensive process. With thousands of different marketing firms available worldwide, who all offer great design and a wide variety of conventional and digital marketing services, choosing the wrong partner can be very expensive and can hurt your brand. You have to research your options and make sure that the firm is the right fit for you, your brand and your business goals.

Here are 8 questions that will help you make the right decision

Do they practice what they preach?

You wouldn’t trust a dentist with bad teeth or a tailor in ill-fitting clothes, would you? When you are researching marketing firms check their website, social media pages and online search ranking. Most marketing firms will display their top capabilities on their own website. Make sure that the site is mobile friendly and research the quality of their content. For social media, see how often they post, what type of content they share, and how much engagement there is.

Who are their clients?

Depending on what type of business you have, you want to make sure the marketing firm can handle all your needs but also gives you the attention that you require. A good balance of large clients and smaller clients is recommended. If you compete in a certain industry, it helps if the firm has previous experience in a related sector as well.

Are they forward thinking?

The marketing industry moves fast. What worked two years ago might already be replaced by something completely new. You want to make sure that the marketing firm understands the most current marketing strategies. Check out their blog to see how often they post and how current their content is. A good marketing firm understands that it is their job to be your trusted marketing partner and keep you up to date on the latest marketing techniques and development to ensure you reach the highest return on investment.

Do they understand digital?

Every business needs an online strategy. With new online marketing solutions such as inbound marketing, social media marketing and Search Engine Optimization, it is key that your marketing firm understands the most current digital marketing strategies. To make sure that your digital brand messaging is in sync with your conventional brand messaging, a full service marketing firm with a strong digital department that can handle all your communication needs is the better choice.

How do they gain insight into your customers and prospects?

To make smart marketing decisions, your marketing firm needs to understand your customers and prospects. You want to make sure that your messaging speaks to your audience and converts impressions into leads or sales. Having a firm that understands your market and your industry and that utilizes marketing research information and industry information to make smart marketing decisions is key.

Do they take the time to understand your business?

In order for a firm to put together a solid marketing campaign, they have to understand your business. You trust them with your most valuable asset, and if they do not take adequate time to learn about your business, you should walk away. The marketing firm needs to understand your history, your vision, your ideal customers, your market area and your business goals. A good marketing firm creates a consistent message across all media that matches your business communication style and your vision. It creates an identity.

Do they explain their processes and do they outsource any of their services?

With more complex services such as Search Engine Optimization and Search Engine Marketing, some firms will outsource this to save internal costs. It is very important that you understand who performs these services and what their processes are. Having the experts in house also streamlines the process and ensures that they understand your brand message and your marketing goals.

How long have they been in business?

The marketing services industry is very competitive. If the firm folds in the middle of your campaign, you will have to put it on hold and hope that you can convert everything to a new firm. This can be a lengthy and expensive process. Although you can never be 100 percent sure on this, marketing firms that have been in business for multiple years, who bring in new clients on a regular basis and are current on the most recent marketing techniques will be your best choice.

 

We think that TAG is your best option when it comes to working with a marketing firm, but we challenge you to come in and ask us these questions for yourself! Contact us today to start your marketing off on the right foot! TAG…we’re it!