Valentine’s Day—Social Media Style

Valentine’s Day—Social Media Style

Social media friends, be warned—Valentine’s Day is this weekend! Whether you classify yourself as single or taken this year, Valentine’s Day can cause anyone to feel a flurry of unsavory emotions—especially with all those crazy V-Day posts blowing up your news feed! Follow us as we examine the types of social media posts you can expect to see this Valentine’s Day, and uncover the true essence of this Hallmark holiday.

Look What I Got!
It happens every year—your friends upload photos of their special Valentine’s Day haul, captioned with something like, “My boo knows me so well, he’s the best! #loveyou #ValentinesDay.”

If you’re single, these photos just serve to show you another romantic holiday you’re missing out on. But don’t worry, whether you’re sitting at home sulking, or out with your love, we can all agree that spending the evening of Valentine’s Day scrolling through social media and judging your friends gifts is a treasured tradition.

 Look What I got

PDA, Go Away
Come on, Kimye—knock it off. Why is it that couples feel the need to share their PDA via social media every Valentine’s Day? We’re not prudes, but no one wants to watch you and your significant other play tonsil hockey all over our news feed. And let’s be honest, seeing your friends celebrating the day with their significant others is the worst when you’re alone, stuffing your face with Krispy Kreme Doughnuts.

Kimye

Anti-Valentine’s Day
There’s bound to be one or two people on your feed who hate Valentine’s Day, and are determined to let you know. This year, be prepared to witness a few posts about how Valentine’s Day is a made-up holiday, or how being single is the worst. When you run into these posts, our advice to you is to scroll right along, and thank yourself for not giving into the crazy.

Liz Lemon

Single’s Awareness Day
The complete opposite of V-Day haters, some people take a different approach, and turn Valentine’s Day into their own personal Single’s Awareness Day. These individuals are truly an inspiration to us all to look on the bright side—and for that, we thank you!

V-Day Ecard

Alright, everyone. Now that you know what to be on the lookout for, it’s time to prepare yourself for the onslaught of social media posts this weekend. Even if you’re absolutely dreading Valentine’s Day, we can all agree that the holiday we’re REALLY looking forward to is February 15—Discount Chocolate Day!

Discount Chocolate

TAG Announces Staff Promotions As It Enters 26 Years in Business

Michael Vondran, CEO of TAG has announced the following staff promotions within the TAG executive team effective January 1, 2016.

Don_Mug_400_400_80_int_sDon Farber to Chief Creative and Digital Officer. Don has been serving as TAG Executive VP for the past two years. In his newly expanded role Don will drive all creative and digital services of the firm. “Don has been an outstanding leader as Executive Vice President, he has built a great team and is now ready to evolve the services and vision for TAG’s creative and digital teams. We look forward to great things with Don in the lead,” said Vondran.

“The world for our clients and ourselves continues to evolve with digital communications driving brand and sales, I’m confident Don will continue to enable TAG’s growth as the digital communications leader in the region,” said Randy (RJ) Jacobs, President and Chief Strategy Officer (CSO).

Natalie Johansen-Murray to Executive Vice President/Strategy. Natalie has been serving as VP of Natalie MurrayClient Strategy and Experience for the past two years. In her new role she will continue to provide leadership and business development assistance to the TAG account management team while also growing the strategic planning, research and Brand Summit products within the firm. “Natalie’s driving focus has been to build the best possible client experience when working with TAG, this will continue and expand with focus on emerging and evolving service lines,” according to Vondran.

“TAG is a team of enthusiastic and intense members, Natalie’s leadership will continue to strengthen our position as the regional leader that Builds Brands,” said Jacobs.

Kathleen Herber to Vice President / Tri States Market. Kathleen has been serving as Market Kathleen HerberDirector for the past two years growing and managing account relationships from the firm’s office located in Dubuque, Iowa. “Kathleen has been a tremendous addition to our TAG team, her focus on client development has been instrumental in our regional growth. Her new role will only amplify and enhance our efforts in service to TAG clients in the region,” stated Vondran.

“TAG’s expansion into the Tri-State region has been an exciting journey, Kathleen’s skills and client focus will only enhance the growth of our team to provide valued services to our client partners in the region,” declared Jacobs.

Five ways to [really] be more content in your professional and personal lives

Be realistic about your habits

The first step to successfully balancing your work and home life is to be honest with yourself. Will you really have the energy to get in an after-work workout? Do you really think you can stop yourself from blowing your weekly calorie count on beer at that work function this weekend? Will you actually ignore your email once you settle into the couch to watch Netflix with your family/roommate/significant other?

disapproving Jake Gyll

That’s not to imply you can’t stick to your guns. However, it’s highly likely you won’t. And that’s okay. Just keep that in mind when you’re telling your wife that you totally have the time mow the lawn tomorrow—right between your P90X workout and picking up your daughter from soccer practice. If you can be straight up with her about what you can actually accomplish in one night, she might be straight up with you about how long it will actually take her to get ready for the company holiday party.

Likewise, if that report can’t be on your boss’s desk first thing in the morning, it’s time to own up and say so before he schedules a 7:30 a.m. meeting with the client.

Foist responsibility—have someone else keep you accountable

Our collective lack of self-control is what leads to the second piece of advice—ask for help. Or, when you’re too proud to admit you might be in danger of eating an entire package of Oreos after lunch or binge-watching House of Cards instead of cleaning the bathroom, trick yourself—and others—into keeping you on track with just the power of your voice.

“Does anyone want some Oreos?” or “I think the mold in our shower has a life of its own,” are examples of phrases that will somehow, magically, recruit others to hold you accountable.

time to clean the bathroom

Bringing people on the bandwagon, like convincing a coworker to join you in doing exercises over lunch, is another way to help keep the promises you made to yourself. And it makes you feel less silly for doing squats in the empty conference room.

Whenever possible, kill two birds with one stone

You don’t need to waste another hour of your down time yammering on about your insecurities and criticisms. Tell your coworkers a story about that time your six-year-old walked to the grocery store alone without telling anyone where he went. When your coworkers chime in with their own crazy stories, you can all judge each other together.

bambi telling stories

In their effort to one-up you with awful parenting stories, you’ll not only feel more secure in your parenting tactics, you’ll also have gained valuable advice, entertained your office and successfully mingled your home life with work in one fell swoop. This also works with complaints about in-laws, harping about your boyfriend leaving the toilet seat up and proclaiming your love of food.

Doesn’t it feel good to get that off your chest? Don’t take that kind of thing home with you. Besides, your hands will already be full carrying that pile of work crap you didn’t do at work.

Work hard, play hard

As good as a beer tastes after a long day at work, it will taste even better after a long, hard day at work. A reward always feels better than a consolation prize. Turn your after-work activities into first place ribbons instead of honorable mentions by putting some pride into what you do from 9 to 5.

Work isn’t the only place you can use this strategy. If you know you can’t keep yourself from eating a piece of cake at your best friend’s wedding—and your other friend’s wedding, and your boyfriend’s sister’s wedding—then tack on an extra couple miles of jogging to your summer workouts and forget about that body-con dress from college you thought you might reuse for all these damn weddings.

healthy Mindy Kaling

Accepting that it takes a level of responsibility to enjoy any level of luxury will lead to a happier, healthier balance of your professional and personal lives.  All of the indulgence, none of the guilt.

Remember why you do what you do

Besides absolutely loving what you do every second of the day, as we all do, remember those special moments that make work worthwhile. That time the CEO remembered your name. That time your content went up on a high-traffic billboard. That time the client finally admitted you have better ideas than they do. That time your raise allowed you to escape to the beach with your family for a week.

As well as keeping you from giving up and getting fired, remembering your reasons for working in the first place can restore your zest for what you do. In the same way, remembering why you fell in love with Mr. Never-Does-Dishes in the first place can convince you to get off your email and indulge his Walking Dead obsession for a night.

child and dog are friends

The truth is, both your professional and personal lives should make you feel proud, valued and successful. They both allow you to achieve your goals, and you should respect that. Balance should not be about putting them in their separate corners and building a wall between them—instead, try to tactfully integrate them. Combine them when possible, enjoy them and always give it your best.

Growing with the region

Policom Ranking

Over the past few years, the Quad Cities region has boomed with activity. From downtown developments, to large scale industrial expansions and residential spurs to the promise of high-speed rail service, the Quad Cities is certainly not lacking in growth.

At TAG, we are proud to call the Quad Cities home. Doing business in a community that embraces the need for growth, change and development, mirrors our internal vision.

We see the development around us as an opportunity to support the companies and industries we serve. As the Quad Cities region continues to bound with progress, so does TAG. Economic growth allows us to hire new, creative staff, expand business opportunities, innovate and create new strategy.

Is your business’ marketing and strategy prepared for growth with the region? What should you be thinking about as your business grows?

  • Communicating your vision: who are you as a company and how do you project your value to the region?
  • Planning for success: are you creating a road map for success when it comes to budget, priorities and timeline?
  • Evaluating progress and staying proactive: strategy is not a set it and forget it plan. Are you consistently evaluating and making changes?

At TAG, we’ve developed a way to help businesses create strategies and tactics that continue to move business forward to achieve long term goals and objectives.

Are you ready to keep growing? Find out how TAG can help!