Meet Zach O’Connell!
Zach recently celebrated his two-year anniversary at TAG and has been creating inventive designs and eating oatmeal every morning but today, we ask him about his creative process and other thought-provoking questions.
If you had to describe yourself using a kitchen utensil, what would you be and why?
I am a knife because of how sharp I am.
What helps you get into that creative space to design?
I am most creative when I am able to really focus on what I’m doing with a clear mind, so I will do things like go on a walk during my lunch break to help me get into that space. I also do a lot of sketching quickly, get a lot of ideas out before taking it to the computer.
You have a time machine. You can go back to any time period to have dinner and conversation with 3 people. Who are they and why?
First, I would pick Walt Disney to hear about the humble beginnings of what has become a massive company.
Second, I would pick one of my ancestors like my great great grandfather because I don’t know really anything about them and it would be interesting to learn more about where I come from.
Third, Steve Jobs, because I could hear about the early days of Apple, but more importantly, I hope he would be able to tell me about the early days of Pixar as well.
Tell me one thing about design that everyone outside of that world might not understand?
How valuable it is. A lot of work goes into making things look good and function well, and it can have a massive impact on how we interact with the world around us.
You find yourself trapped in the board game Jumanji, do you think you survive or is it Game Over?
Am I allowed to watch the movie before entering the game, so I can remember how to get out? Regardless, I’ll make it out.
What are your 3 favorite projects you have worked on at TAG?
Three of my favorite projects I’ve worked on are: Logo and website design for Smokestack, packaging re-design for Hungry Hobo, and I still think it’s cool when I see Genesis buses driving around town with artwork I created on them.
When is your ideal bed time?
I used to be a pretty devoted 11:00 pm guy, but recently I have been getting up earlier and have transitioned to more of a 10:00 pm person (sometimes it’s more like 9:30. Teenage me would be shocked).
Finally, what is your favorite part about working at TAG?
My favorite part about working at TAG is getting to be creative with a great team every day!