Davenport, Iowa – The region’s most comprehensive marketing and communications services provider is expanding its client offerings. TAG has established a Public Relations/Public Affairs practice within the agency. In making the announcement, TAG Chief Executive Officer, Mike Vondran says, “Focus on new, ‘break-through’ digital marketing tactics has ignited TAG’s success and client growth in recent years. But, it also has distracted many TAG clients from more traditional, ‘tried-and-true’ marketing activities. By offering a ‘one-stop-shopping’ solution, our clients will now benefit from a more coordinated and highly effective marketing program.”
According to Vondran, this new TAG specialty practice is a response to growing client recognition of the value of broader, coordinated customer outreach beyond the ‘social-sphere.’ Services provided by the new practice include general interest media and trade press relations, government affairs and advocacy, guerilla marketing and special events. “These tactics influence and strengthen brand image when employed in conjunction with additional web-based and social media marketing,” Vondran adds.
TAG’s Public Relations/Public Affairs practice is led by TAG Senior Vice President, Ken Croken, who joined the firm earlier this year. Croken served as Chief Marketing Officer at Genesis Health System. He previously led the consumer technology practice at Edelman PR Worldwide in New York City and was the corporate communications “lead” for the global government industry marketing division of IBM Corporation in Washington, D.C.
Commenting on the announcement, Croken says, “While the marketing and sales landscape has changed dramatically over the past 25 years, one key principle has not. Comprehensive and relentless brand management is critical to consumer preference and business success. New trends and shifting circumstances only underscore the imperative of a ‘go-to-market’ strategy that employs all effective tactics, not just the most recent.”
TAG, established in 1990, began with a firm foundation in broadcast production and media. Since then we’ve evolved to meet the needs of our clients and build their brands. TAG provides web design and development, social media marketing, video production, SEO, public relations, public affairs and much more. We invest in the stories and success of our clients and meet every challenge with creative thinking and enthusiasm. For more information visit www.tagteam.agency.
You start your day getting up, showering, brushing your teeth, grabbing a cup of coffee on the run and finally making it to the office. What’s the first thing you do? Check your email. We all do it. In fact, the average office worker receives 120 emails every day! With so much to sift through, a lot of emails can get lost in the shuffle. Create a successful email marketing strategy to keep your company top-of-mind and to engage with both current and prospective customers.
Create Segmented Email Lists
Have you been sending every email to every person who’s ever subscribed to your emails? Yikes! It’s time for that to change. To continue to build your email lists you can solicit subscriptions on your website and social sites. But, instead of simply having an individual provide their name and email address, create a more robust form. After they provide the basics, ask additional questions to get to know the customer. How often do they want to receive emails from you? What are they interested in hearing about from your business? What do their buying habits look like? Questions like this will allow for you to create separate email lists and speak directly to their interests when crafting your emails, increasing your chances of conversion.
Establish Your End Goal
Before you begin writing your email, start by figuring out what it is that you want your audience to do. Are you looking to increase traffic to your website? Attend an event? Write a review? Then, what does a successful campaign look like for that specific objective? Not only will this strategy help you to write your send, but it will also prove to be beneficial when it comes the measuring its success and showing real, measurable ROI.
Once you’ve established a goal for your email, writing will be a breeze! Make sure the content provides your audience with enough information to pique their interest, but short enough to where they aren’t reading paragraphs. Call-to-action buttons (Learn More, Contact Us, RSVP, Book An Appointment, etc.) are particularly helpful in inciting action from your audience while increasing the chances of a click-through to a website or other landing page. Make the content as personal as possible. Sprinkle in verbiage that makes your audience feel like you’re just talking to them, as opposed to the hundreds of people on your list.
Mind Your Design
When writing your email, incorporate as much of your brand as possible – i.e. logos, color schemes, fonts, etc. so that it’s an accurate representation of your brand standards and so that your audience can identify that the email is from you and isn’t spam. Before you go ahead and schedule your email or press “send,” send a preview to yourself and view it on a mobile device, desktop and tablet to catch any formatting issues proactively rather than retroactively.
Consistency is Key
Remember when we were creating segmented email lists and asked our audience how often they’d like to hear from us? Well, it’s time to make good on those requests. Some people may want to hear from you once every week, while others may opt for less frequent communication. Or, if you can’t commit to sending more than a couple emails every month, tell them! It’s important to set a clear expectation up front and then follow through.
Email isn’t something you can “set and forget.” Every month, sit down and look at how each individual email performed. What were your open, delivery, and click-through rates? Does certain content receive more engagement than others? What kind of devices is your audience using to open and view your emails on? Do certain times of the (AM/PM) day have an effect on email performance? After each send, take a look at your email’s data and draw some conclusions in order to determine the most valuable content for your consumers and your business.
Want more? Let’s talk! TAG’s Digital Media Team can help you in all areas of Email Marketing – from design and email list creation to copy, and beyond!
Interested in: apparel, fashion and beauty – on a budget
By creating a persona that aligned with their brand and tailoring ads to speak to “Jenny,” Old Navy exceeded both of its upscale sister brands, Gap and Banana Republic, in profits.
So, after you’ve established who you’re talking to, along with their likes and dislikes, it’s time to figure out the best way to reach them. For example, if your target buyer persona is a sixty-some year old man, you’re going to use different strategies and platforms to share your messaging than you would if your persona was a twenty-something female.
Below we’ll walk you through what each living generation looks like, where they’re consuming media and how to target them with your marketing messages.
The first generation we’re visiting is the Baby Boomer. This generation spends the most money, yet they only make up 5-10% of digital marketing efforts.
Aged 54 – 72
Spend time reading blogs and online articles
Spend 27 hours per week online
19% more likely to share content than any other generation
Facebook is their most-used social platform
Watch an average of three hours per day of traditional TV, most likely to consume traditional media
Interested in products and services for themselves, their children and their grandchildren
Famous Baby Boomers: Fabio, Madonna, Phil Robertson
The Takeaway: Traditional media, for Baby Boomers, is still alive and well and a great way to reach members of this generation. A carefully crafted and targeted Facebook Advertising campaign is also an opportunity to reach members of this generation, especially with Baby Boomers being more likely to share content than any other generation. If you do decide to create Facebook Video Ads targeting Baby Boomers, remember that they shouldn’t be as fast-paced as a Facebook Ad targeting Millennials or members of Gen Z.
Members of Gen X make up 31% of the total U.S. income, yet they only comprise 25% of the population.
Aged 38 – 53
Make a middle class income
Outspend all other generations in: housing, clothing, eating out, and entertainment
81% have a Facebook profile and use it to keep up with their children and to consume news
Spend seven hours per week on social media
85% watch traditional TV, 62% read a newspaper and 48% listen to the radio regularly
Famous Gen X’ers: Brad Pitt, Cameron Diaz, Reese Witherspoon
The Takeaway: Traditional media continues to work with marketing efforts targeted to members of Gen X, with high consumption rates in traditional TV, radio and even newspaper. This generation is more likely to spend money on nights out and entertainment than other generations because of their middle-class income, so try a campaign geared towards selling them an “experience” rather than focusing on a specific product or service.
The largest group out of the living generations with over 92 million members in the U.S., and they make up a quarter of the nation’s population.
Aged 23 – 38
Least likely to shop for goods in-store
95% believe their friends are the most credible source of product information
Spend a total of $600 billion in the United States annually
41% use Facebook daily
Spend 25 or more hours per week online
65% start interactions with a brand online
Consume more digital video and media than the average person
Most used social platforms: Facebook (83%), Instagram (53%), Twitter (37%), and Pinterest (34%)
Famous Millennials: Beyonce, Justin Timberlake, Selena Gomez
The Takeaway: Millennials are learning about new products and purchasing them online so digital advertising is key. With this generation putting so much emphasis on peer recommendations as the most credible source of product information, encourage your social media followers to write a review of your business on Google or on Facebook. While not every review written will be positive, be sure you respond to everyone who takes the time to share their experience with your brand online. Doing so will build up your brand transparency - something that’s important to Millennials.
Makes up a quarter of the U.S. population and will account for 40% of all consumers by 2020.
Aged 6 – 22
Digital natives (they don’t know a world without the internet, smartphones)
Multi-task across five different screens
Have an attention span of 8 seconds – less than a goldfish
85% learn about new products on social media
50% of Gen Z’ers don’t think they could live without YouTube
24% think Facebook is for “old people,” but use the platform to stay in touch with family and relatives
Most used social platforms: YouTube (95%), Instagram (69%), Facebook & Snapchat (67%), and Twitter (52%)
Famous Gen Z’ers: Shawn Mendes, Kylie Jenner and Yara Shahidi
The Takeaway: With an attention span that’s less than a goldfish, it’s important to peak Gen Z’s attention in three seconds or less, otherwise they’re already scrolling onto the next piece of content. Then, once you do capture their attention it’s important to get right to the point – what do you want them to do? You’ll find success in reaching and engaging members of Gen Z with YouTube bumper and/or TrueView ads, as they’re most likely to be on YouTube than any other social platform.
Knowing your target audience is important to effectively market your business. For example, audience members for an interior design business are typically going to look, and act, a lot differently than audience members for a company selling beef jerky. Defining your audience is key in getting your business’ message in front of people who are ready to engage and convert.
Just when you think you’ve mastered marketing to Millennials, a new generation comes running through the doors full speed ahead. Allow us to introduce you to Gen Z.
Who is Gen Z?
Gen Z is the generation born between 1996 and 2012. There are over 23 million people in the U.S. alone who identify as members of Gen Z and it is considered America’s most diverse, multicultural generation to date.
Unlike Millennials, Gen Z is characterized by their initiative and entrepreneurial skills. They grew up during tough times (post 9/11, the recession) and over half of the generation is already actively saving for retirement, in fear that they will never have social security to claim.
Celebrity endorsements really resonated with a Millennial audience and this remains true when talking to members of Gen Z as well. But, Gen Z puts importance on transparency so if celebrities are in the ads they’re seeing, they prefer the endorser discloses that they’re getting paid to talk about a brand or product. Authenticity is (major) key!
What social platforms do they prefer?
While Gen Z spends most of their time on YouTube, they do still utilize other social platforms – but for different reasons.
They’re most likely to keep in touch with friends on Snapchat, while Facebook is where they keep tabs on Grandma. YouTube comes out on top for where Gen Z is interested in getting shopping recommendations (product reviews) and how-to videos (tutorials).
Gen Z loves technology – and as they should. They grew up with accessibility to technology and don’t know a world without the internet, cell phones or Mark Zuckerberg. Gen Z’s dependency on tech has already impacted the way businesses are marketing their products and services. They consume information online – with YouTube leading the charge. YouTube is how members of Gen Z learn how to change a tire, bake a cake, learn an instrument, and more! In fact, 95% of Gen Z uses YouTube regularly and 50% believe they can’t live without it.
With so much focus on digital, traditional media (TV) has taken a back seat. But don’t get it confused, video consumption continues to grow – it’s just on more non-traditional platforms like YouTube, Facebook, Instagram, Snapchat and ConnectedTV. In fact, these platforms are instrumental in getting video messages across to members of Gen Z.
How do I reach Gen Z?
Gen Z is really in-tune with brands that are being genuine and authentic in their marketing, more so than any other generation. They identify and focus on meaningful brand interactions and are most likely to dismiss marketing efforts that come across as insincere. Because Gen Z prioritizes transparency, social channels, like Instagram, give consumers the opportunity to
learn and interact with businesses more organically. Gen Z prefers unobtrusive brand messaging, which is evident in the rise, and success, of influencer marketing.
Your business can also reach members of Gen Z by creating a YouTube channel and uploading engaging and informative content. Or, if you’re looking for paid advertising opportunities, YouTube TrueView and/or Bumper Ads will deliver your messages on platforms Gen Z is already using in a cost-effective manner.
Often, the biggest hurdle for advertisers is making sure that the right message is seen by the right people at the right time. And over the years, advertisers and marketers have developed and implemented creepy, but cool, ways to make that happen through the use of different digital tactics.
Digital targeting takes on many different forms and can be executed multiple ways – it really just depends on what’s best for your message and your target audience. Below are five digital tactics that the TAG team has found extremely effective.
1. Mobile Targeting
Advertisers have the ability to target their intended audience through their mobile devices. Targeting ads on a mobile device are cool because you can capture, or target, people who have visited your competitors – online or in-store – with your messaging. Mobile targeting also allows you to vary your messages by time of day, what they’ve searched for online, or what’s happening with the weather!
Bumper ads are the 6-second, non-skippable ads that play before a user’s video on YouTube. Because of their length, bumper ads are great for building brand awareness and they act as a nice reinforcement for other digital strategies. Another digital tactic we love is YouTube TrueView which are longer in length and more educational than a bumper ad. TrueView ads are connected to Google, meaning you can get extremely granular with your targeting because it knows your audience’s search history and patterns. Just be careful your messages don’t become too targeted because you may miss someone in the upper funnel.
3. Native Advertising
Native ads are great because they take on the form of whatever website a user is visiting, making your advertisement come across as less intrusive and more conversational. Click-through-rates for native ads can perform up to 10x higher than other display ads, just make sure that your ad doesn’t come off as click-bait.
Connected TV is defined as a television set that is connected to the internet via built-in capabilities, a media streaming device, gaming console, or Blu-ray player, and facilitates the delivery of streaming video content. As of right now, there are three different ways to advertise on ConnectedTV: in-stream video, interactive pre-roll and home screen placements.
Creepy but cool, right?! What’s even crazier is that’s only the tip of the iceberg when it comes to digital advertising tactics! If you’re wanting to take your digital strategy to the next level, drop the TAG team a line and let’s talk.
If you ask any Millennial or Gen Z’er what it is that they do for fun, a healthy majority will list off curling up on a couch and binge-watching their favorite tv show.
More and more people are turning away from traditional TV and are tuning in via Connected TV (Netflix, Hulu, Sling, YouTube, HBO GO, etc.).
What is Connected TV?
According to Centro, Connected TV is defined as a television set that is connected to the internet via built-in capabilities, a media streaming device, gaming console, or Blu-ray player, and facilitates the delivery of streaming video content.
Right now, 69% of households have a Connected TV, with that number projected to increase year-over-year. Similar to traditional TV’s audience, Connected TV users are using the platforms to watch full episodes of their favorite shows and to tune-in to live events like The World Series and The Emmys.
While the audience that consumes traditional TV is skewed older, Connected TV’s audience is younger and more affluent with a median age of 31. So, if your advertising tactics are strictly focused on traditional TV, you’re missing out on reaching an important audience.
Right now, there are three different ways to reach your audience using Connected TV advertising: in-stream video, interactive pre-roll and home screen placements.
In-stream video ads are :15s or :30s non-skippable ads that play either before the user’s program or during breaks. This kind of advertisement is a really great way to repurpose spots created for TV to earn impressions and reach other demographics.
Just like in-stream video, interactive pre-roll ads play before and during the user’s show, but it gives the user the option to interact with the ad. In the example below, Snickers made a game out of their interactive pre-roll ad for YouTube which ends up not feeling like an ad at all, but rather a fun and memorable interaction with a brand.
Home Screen Placements
This option is the least intrusive ad type on Connected TV. These ads are placed on the home screen of a Connected TV app and have the capabilities to feature interactive calls-to-action like, “Click to Learn More.”
Let’s Get Connected
So where do you start? First, define your audiences. Are your clients or consumers viewing more traditional or Connected TV?
Then, figure out the goal of your messaging. Do you want to send your audience members to a landing page and collect leads or are you more interested in earning impressions?
Next, take a look at your options for Connected TV platforms. For example, Netflix is still an advertising-free platform whereas Hulu and YouTube are not.
Finally, it’s time to put together a creative and memorable ad to serve to your audience. That’s where TAG comes in. Let’s talk about your digital strategy and figure out a campaign to deliver measurable results.
59% of 18-29 year-olds use Instagram (via SproutSocial) while Snapchat reaches 41% of 18-34 year olds in the U.S. every day (via Smart Insights). Needless to say, if you’re not on at least one of these platforms, you’re missing out on marketing to a large, and important, audience.
While Instagram and Snapchat are similar, the two cater to different audiences, with different content that can be interacted with in different ways, so we’re breaking it down to help you figure out which platform is best for your business.
Instagram was released in October 2010, just shy of a year before Snapchat’s launch in September 2011. Instagram and Snapchat allow their users to share their experiences through images, and both platforms eventually expanded to incorporate video.
Snapchat originated the “stories” concept early into its existence. A “story” gives you the option to share one or more photos and/or videos for up to 24 hours with your friends. Instagram implemented its “stories” feature in August of 2016 and, for many, blurred the lines between the two platforms. As you’ll learn below, Snapchat and Instagram are still very different when it comes to audiences and content.
Instagram caters to an older audience when compared to Snapchat. 59% of its audience is made up of 18-29 year olds, with 30-49 year-olds making up 33% of its audience.
Instagram’s audience base is also more educated than audiences on other social platforms. 37% of adults with some college experience use Instagram and college graduates make up 33% of its users.
Instagram’s income demographic reinforces the fact that its users are college educated, as 37% of adults who make more than $75,000 are on the platform.
Snapchat is the most-used social platform for people aged 12-24. In fact, 13-24 year-olds account for 60% of Snapchat’s total audience. According to MediaKix, 60% of college students would purchase from a brand if they were sent a coupon on Snapchat and 77% of college students use the platform daily, averaging 25-30 minutes.
(Fun fact: Kylie Jenner revealed in her E! series Life of Kylie that she pays nothing for advertising. The 20-year-old CEO of Kylie Cosmetics says that the only advertising she does is on her personal Instagram and Snapchat accounts.)
Snapchat and Instagram both offer a platform for people to share photos and videos, but the content being shared differs.
Content on Instagram is often edited and refined. Brands are easily found on the platform, and the content shared is accessible by anyone, as long as your account is not set as “private.” Posts on Instagram also have a longer life-span, as once they are “posted,” they’re available for people to look at and interact with forever (or until the person who posted it, deletes it).
Unlike Instagram, most of the content that’s shared on Snapchat is typically between two “private” accounts and isn’t open to the public. However, there are public profiles (brands, celebrities, public figures, etc.) and the content that’s posted from those accounts is raw and unrefined. This kind of authentic content really resonates with Gen Z, as they feel that the brands that share raw and real content are more trustworthy.
A lot of brands find success using Snapchat geofilters, which can be designed on Snapchat’s website with their pre-made templates, or personally designed and uploaded (Geofilters are photo and video overlays that are accessed within a set location). For example, if your business is putting on an event where you know a lot of its audience members will be on Snapchat (concerts, fairs, etc.), then a geofilter would be an easy, effective and cost-efficient way for that audience to interact with your brand.
The content is different on each platform, so the way it’s interacted with is different, too.
Content on Instagram can feature custom hashtags, users may tag other businesses or people, and there’s the ability to “like,” “comment,” “share,” “save,” and “send” photos and videos. In fact, 7 out of 10 hashtags on Instagram are branded, according to SproutSocial. Much like posts on Facebook, when you’re posting to Instagram, you also have the ability to select a location to associate your post with, giving that piece of content yet another way to be found.
When Snapchats are played, users have the ability to privately respond either via text or by snapping back a photo or video. Recently, Snapchat gave its users the ability to attach a link to their posts when users swipe up, giving brands the ability to track traffic from Snapchat more easily. On Snapchat, users can also see who has viewed their posts, who has replayed a snap and which users have taken a screen shot of the post.
What’s best for your brand?
Now that you know the differences between Snapchat and Instagram you could go frolic in a field and throw paper hearts in the air in celebration (thanks for the transition, Chris Pratt), OR you could get serious about your social strategy and call TAG! Let’s talk about which platform is best for your brand.
If a picture is worth 1,000 words, then that means one minute of video is worth 1.8 million – making it one of the best and fastest growing tools for digital marketing.
According to Cisco, by 2019, videos will account for more than 85% of online traffic in the U.S.. Which makes sense when you think about it. When was the last time you logged into Facebook and didn’t see a video in your news feed? Probably a pretty long time ago. In fact, 55% of people watch videos online every day.
If video marketing isn’t currently in your digital strategy, it should be! But with all of the video already out there, it can be difficult to cut through all of the clutter. Below are three types of video you can use in your marketing to help your brand stand out.
What is it? 360° video is shot with a special 360° camera that captures all directions, giving the viewer a 360° view of whatever it is that’s being filmed. This type of video allows the viewer to explore the video’s surroundings, giving them the option to tilt up or down and side-to-side. If you’re watching a 360° video on your computer, simply press “Play” and then once the video starts, click and drag your mouse anywhere on the screen to explore.
How can I use 360° videos for my marketing? 360° videos are a great tool for real estate agents, hotels, or other brands who are trying to sell, or showcase, a location of interest to its audience.
TAG’s favorite example: This example is from QANTAS, Austrailia’s largest domestic and international airline, which used 360° video to take its user on a virtual tourism experience to one of their most popular and scenic holiday destinations.
What is it? Interactive video is a different type of interactive experience. An interactive video will often include prompts asking for user action or input, which in turn, impacts the sequence or events in the video, making it a personalized experience for the viewer. This type of video also allows for user feedback, making it easier for you as a brand to tap into your audience’s needs.
How can I use interactive video for my marketing? Some brands have had a lot of success by incorporating interactive video for educational and promotional content, along with recruitment efforts. Essentially, interactive video is a great tool to use if you’re looking to test products, track your consumer behavior and even collect audience analytics right from the video platform.
TAG’s favorite example: Deloitte is a multinational professional services firm that provides audit, tax, consulting, enterprise risk and financial advisory services, employing more than 244,400 professionals globally. While taxes may not be your idea of a good time, their interactive recruitment campaign will have you looking into their current openings because it’s that good!
What is it? Virtual reality, or VR, is a fully immersive experience for your user. The 3D environment, that’s often computer-generated, transfers your user into a virtual landscape, where they’re allowed to explore the virtual environment and interact with objects within that virtual sphere. Virtual reality is experienced through a headset and as the user moves, the goggles track those movements and updates the display.
How can I use virtual reality for my marketing? Virtual reality allows for your clients or consumers to not only hear things from you, but to see and feel. If your marketing objective is to provide your audience with an experience, allow them to explore, educate or to entertain them, VR might be the best option for you!
TAG’s favorite example: The American footwear company Merrel used virtual reality to engage with its audience members over the release of their new hiking boot, the Capra. The company known for its high-performance boots took participants along a dangerous mountain hike to showcase the durability of their new release.
Want to take your video marketing to the next level and stand-out from the competition? TAG has the capability to produce 360°, interactive and virtual reality video! Contact us today to give your campaign the creativity it needs!
Let’s say a customer spends an average of $60 in your store every 3 months. They live in the same place for 20 years. Their lifetime value is $4,800.
Now let’s say, the first time they went into your store they didn’t have a great experience. You didn’t take interest in them, they didn’t feel valued, and you never followed up after they left. You didn’t lose $60, you lost $4,800. (Calculate the lifetime value of your customers here)
That’s why relationship marketing is so important. Relationship marketing is the act of developing customer loyalty and building long-term relationships through interaction and engagement.
IPSY and Caseologyexcel at forming relationships with their customers. You don’t have to be a monthly subscription service or a phone case company to engage with your customers. Here are a few easy things you can do to create relationships with your customers.
1. Develop an emotional connection.
Brand loyalty is built when your customers feel like you understand and value them. By personalizing your customer’s experience, they’re more likely to return AND they’re more likely to leave you a positive review – which is really important because 81% of shoppers conduct online research before buying!
2. Share exclusive offers and content.
Make your customers feel like they’re part of a special club! Offering them coupons and promotions through an email or on your website encourages them to continue to shop with you. Specials on their birthdays, reward points when they review a product or your brand, and discounts on premium products are great ways to do this!
3. Use technology to your advantage.
Social media is your friend! You can gauge your customers’ perceptions of your brand by what they say on social media. Use these platforms to communicate with your customers and really listen to their feedback. Regular communication with your customers, digitally or otherwise, is the best way to cultivate relationships. By doing so, you’re adding value to your brand.
At the end of the day it’s most important to remember that your customers are humans who want to feel valued. After all, they are why you do what you do!
If you’re looking for guidance to begin building relationships with your customers, contact TAG!
Branding guidelines, brand standards, style guides. Whatever you call them, they are an important piece of building your brand. Branding guidelines set a foundation for your brand by creating a framework to operate in that’s consistent no matter what medium you choose.
So what are brand guidelines? Branding guides consist of essential rules for how to craft the visual pieces of your brand including typography, imagery, photography, logo usage, image style and more depending on the size and need of your business. These guidelines should point your communication toward your target audience with a consistent look and feel.
Consistency is vital in maintaining brand integrity. A guideline helps you maintain integrity by maintaining consistency in your branding efforts. And consistency makes you more recognizable in the market, assisting in building the way your brand is perceived. A guide plays an important role in perception. Every touch point between your brand and your audience should be used to reinforce a consistent perception.
Deviating from your guidelines can be harmful to your brand. Straying from your guidelines, be it typeface, color palette or tone, makes it harder to recognize your brand in the market. Not to mention it can make your brand look unprofessional. Consistency among all of your brand’s communications should always be your goal.
It’s easy to think that you can put off creating branding guidelines until a later date, but it’s important to start building that foundation right away. By using brand guidelines, you ensure that there’s an organized, cohesive approach to the points of engagement and communication with your audience that creates consistency in your communication.
At TAG, we recommend brand guidelines to all of our clients. Does your brand need help creating a guideline? Visit our website today to see how we can help grow your brand!