Build Brand Loyalty With Relationship Marketing


Let’s say a customer spends an average of $60 in your store every 3 months. They live in the same place for 20 years. Their lifetime value is $4,800.

Now let’s say, the first time they went into your store they didn’t have a great experience. You didn’t take interest in them, they didn’t feel valued, and you never followed up after they left. You didn’t lose $60, you lost $4,800. (Calculate the lifetime value of your customers here)

That’s why relationship marketing is so important. Relationship marketing is the act of developing customer loyalty and building long-term relationships through interaction and engagement.

IPSY and Caseology excel at forming relationships with their customers. You don’t have to be a monthly subscription service or a phone case company to engage with your customers. Here are a few easy things you can do to create relationships with your customers.

1. Develop an emotional connection.

Brand loyalty is built when your customers feel like you unddeslerstand and value them. By personalizing your customer’s experience, they’re more likely to return  AND they’re more likely to leave you a positive review – which is really important because 81% of shoppers conduct online research before buying!

2. Share exclusive offers and content.

Make your customers feel like they’re part of a special club! Offering them coupons and promotions through an email or on your website encourages them to continue to shop with you. Specials on their birthdays, reward points when they review a product or your brand, and discounts on premium products are great ways to do this!

3. Use technology to your advantage.

Social media is your friend! You can gauge your customers’ perceptions of your brand by what they say on social media.  Use these platforms to communicate with your customers and really listen to their feedback. Regular communication with your customers, digitally or otherwise, is the best way to cultivate relationships. By doing so, you’re adding value to your brand.

lkj

At the end of the day it’s most important to remember that your customers are humans who want to feel valued. After all, they are why you do what you do!

If you’re looking for guidance to begin building relationships with your customers, contact TAG!

Tell us what you think about Donuts & Digital and TAG Hot Sauce by leaving a Facebook review or commenting below!

 

The Importance of Brand Guidelines

The Importance of Brand Guidelines

Branding guidelines, brand standards, style guides. Whatever you call them, they are an important piece of building your brand. Branding guidelines set a foundation for your brand by creating a framework to operate in that’s consistent no matter what medium you choose.

So what are brand guidelines? Branding guides consist of essential rules for how to craft the visual pieces of your brand including typography, imagery, photography, logo usage, image style and more depending on the size and need of your business. These guidelines should point your communication toward your target audience with a consistent look and feel.

Consistency is vital in maintaining brand integrity. A guideline helps you maintain integrity by maintaining consistency in your branding efforts. And consistency makes you more recognizable in the market, assisting in building the way your brand is perceived. A guide plays an important role in perception. Every touch point between your brand and your audience should be used to reinforce a consistent perception.

Deviating from your guidelines can be harmful to your brand. Straying from your guidelines, be it typeface, color palette or tone, makes it harder to recognize your brand in the market. Not to mention it can make your brand look unprofessional. Consistency among all of your brand’s communications should always be your goal.

It’s easy to think that you can put off creating branding guidelines until a later date, but it’s important to start building that foundation right away. By using brand guidelines, you ensure that there’s an organized, cohesive approach to the points of engagement and communication with your audience that creates consistency in your communication.

At TAG, we recommend brand guidelines to all of our clients. Does your brand need help creating a guideline? Visit our website today to see how we can help grow your brand!

Valentine’s Day—Social Media Style

Valentine’s Day—Social Media Style

Social media friends, be warned—Valentine’s Day is this weekend! Whether you classify yourself as single or taken this year, Valentine’s Day can cause anyone to feel a flurry of unsavory emotions—especially with all those crazy V-Day posts blowing up your news feed! Follow us as we examine the types of social media posts you can expect to see this Valentine’s Day, and uncover the true essence of this Hallmark holiday.

Look What I Got!
It happens every year—your friends upload photos of their special Valentine’s Day haul, captioned with something like, “My boo knows me so well, he’s the best! #loveyou #ValentinesDay.”

If you’re single, these photos just serve to show you another romantic holiday you’re missing out on. But don’t worry, whether you’re sitting at home sulking, or out with your love, we can all agree that spending the evening of Valentine’s Day scrolling through social media and judging your friends gifts is a treasured tradition.

 Look What I got

PDA, Go Away
Come on, Kimye—knock it off. Why is it that couples feel the need to share their PDA via social media every Valentine’s Day? We’re not prudes, but no one wants to watch you and your significant other play tonsil hockey all over our news feed. And let’s be honest, seeing your friends celebrating the day with their significant others is the worst when you’re alone, stuffing your face with Krispy Kreme Doughnuts.

Kimye

Anti-Valentine’s Day
There’s bound to be one or two people on your feed who hate Valentine’s Day, and are determined to let you know. This year, be prepared to witness a few posts about how Valentine’s Day is a made-up holiday, or how being single is the worst. When you run into these posts, our advice to you is to scroll right along, and thank yourself for not giving into the crazy.

Liz Lemon

Single’s Awareness Day
The complete opposite of V-Day haters, some people take a different approach, and turn Valentine’s Day into their own personal Single’s Awareness Day. These individuals are truly an inspiration to us all to look on the bright side—and for that, we thank you!

V-Day Ecard

Alright, everyone. Now that you know what to be on the lookout for, it’s time to prepare yourself for the onslaught of social media posts this weekend. Even if you’re absolutely dreading Valentine’s Day, we can all agree that the holiday we’re REALLY looking forward to is February 15—Discount Chocolate Day!

Discount Chocolate

Salesman or Spokesman?

Social media means something to everyone, even if you aren’t an active user. For some it’s a social hangout, to others it’s a way to publicize business. For advertisers, social media is a tool that changed the industry. Honestly, it changed the world, but that’s another story.

Facebook, Twitter, Google Paid Search, Pinterest, YouTube, Vine, Snapchat, Foursquare, etc. What do they all have in common? Well, they all have the potential to generate sales. Yes, sales. The purpose behind social marketing can be seen as two fold; to build an audience while also building brand loyalty and to drive sales.

Steps for Social sales success:

  1. Strategy: As advertisers, we start with a strategy – first priority is to identify what platforms fit our clients need. Why do you want to use social media for your business? How can you use social media to sell your story?
  2. Platform: Which social media platforms are right for your business? There are multiple ways to reach your customers. Don’t limit yourself to the traditional Facebook and Twitter platforms.
  3. Delivery: How will you tell the story you want customers to hear? Connecting the dots from brick and mortar to virtual and back again. Aiding in a clients understanding of the work we do for them also helps connect the dots to the success of their business.

Take a company like Patagonia. Their Facebook page doesn’t have advertisements for products they sell; it has stories about the people that use their products. The stories they share depict a lifestyle that lives and breathes their mission. By sharing these stories Patagonia grows their own customer base. People read the stories and become inspired to live their life along the mission of Patagonia. This inspiration should be every company’s goal when it comes to implementing social media.

At TAG, we understand the value in a social presence for your business. We also understand the complications that go along with having a social presence. Lucky for you, we’re here to help! Check out our white paper on social media for your business by clicking here to get you started.

Developing brand identity through email marketing templates

A strong brand identity is the core of any successful business.

And to get there, developing consistency across the board is essential. From the tone, message, and style of layout of advertisements, everything should complement each other in order to make the strongest possible connection with consumers. After all, the more a consumer can identify with a brand, the closer their trust and loyalty to the brand will be.

It is crucial your email marketing template has the same look and feel as every other aspect of your business. Without this consistency, making the effort to market via email at all could be done in vain.

Think about any big name company. The advertising on their trucks is consistent with the advertising that’s on TV and is consistent with the content on their website and so on. Without consistency, consumers might not even recognize your business is the same one they saw or heard about yesterday.

Especially with email and websites, consistency between the two has become a subconscious expectation from consumers rather than a bonus. They might not remember if your emails match your site, but they will remember if it doesn’t – leading to both confusion and disconnect between consumers and your business.

Contact TAG today to see what our designers can do for your website!