It’s simple. Web searchers type in the name of a city and the service desired into a search engine. Within seconds, a dozen or so of business websites, ratings and reviews appear in the results. The tap of a finger on a smartphone can begin directions or make a phone call to any of these places.
It’s called local search, and it’s an umbrella term for Internet resources that help consumers find businesses in their area. Today, 54 percent of Americans use local search to help make decisions on which businesses to use for their needs.
The greatest benefit of local search is the accessibility to information. The Internet is now held in a majority of front pockets and accessible 24 hours a day. Download our white paper to find out how to optimize your business for local search.