Five Key Social Media Strategies to Make Your Brand Stand Out

Five Key Social Media Strategies to Make Your Brand Stand Out

Are you ready to take your brand’s social media presence to the ultimate level? Make your business stand out amongst a sea of competitors with these five must-use social media marketing strategies.

1. Make your content stand out: How can you make your business stand out amongst your competitors? Easy—make your social media content stand out with eye-catching visuals, interesting links and crazy-good headlines. Programs such as Canva or Recite allow you to create engaging visuals with user-friendly platforms and step-by-step tutorials. When it comes to writing the ultimate social media headlines, keep in mind that less is more. In fact, headlines with eight words or less or proven to perform 21 percent better than longer headlines. It’s also been proven that headlines that end with a question mark or three explanation points get twice as many clicks than those without!!!

2. Strengthen your network: If you find that you are not getting the engagement you would like on your company’s social media platforms, it may be time to strengthen and expand your network. To do this, try creating or joining various LinkedIn groups to spark more connections and conversations around your products or services. You can also follow your competitors or industry-leaders’ profiles for some inspiration, and ensure you are keeping up with latest industry trends. It’s always a good idea to stay on top of what your competitors are up to.

How Often to Post3. Be consistent: In order to stay top-of-mind amongst your audiences, it’s important that you market and post consistently across all social media platforms. When it comes to posting, it’s important that you strike a balance between being informative and annoying; posting too much about your products can cause your consumers to become annoyed, and unfollow you. While frequency for posting varies from platform to platform, research suggests that the posting “sweet spot” for Facebook is two times per day, seven days a week. Publishing five to 10 posts per week is usually a good rule of thumb.

4. Show you care: Did you know that followers typically expect a response from companies within one hour of posting? Show your followers you care by responding to your followers’ comments and reviews—good or bad—in a timely manner. In addition to responding to customers, don’t be afraid to retweet customers’ praise and thank individual customers for their continued support. The more personal you can get with responses or posts, the better!

5. Go campaign crazy: In the age of diminishing organic social reach, paid campaigns offer a great way to expand your reach and thoroughly engage your audience. Now–a-days, companies with the best social media presence are using contests and other social media campaigns to successfully gain visibility and generate leads. To keep up with this trend, try providing your audience with valuable incentives that encourage audience participation, and platform your company as an industry-leader.

When it comes to leveraging your company’s social media presence, remember …. TAG, we’re it! Contact us today to learn more about how we can help.

You’re in love with your new website. Now what?

Website Traffic photo

The day you have your website built and launched might be one of the best days of your life. But don’t let yourself slack off during the honeymoon phase. There is some serious work to be done to drive traffic to your new site and make an impact in your market.

Be sure to put yourself out there

You know how everyone loves posting their big life events on their social platforms? Do that with your website. It’s a big life event in the timeline of your business, and that’s something you can justifiably brag about. Link to your site through email, Facebook, Twitter, LinkedIn, YouTube and other meaningful social platforms.

Word to the wise: Embed your YouTube videos on your homepage to increase your chances of being found organically through search engines.

Pay to play in the digital marketplace

Don’t underestimate the power of cash when it comes to digital traffic. Google Adwords, display ads and even ads on social media take your messaging beyond the limited scope of organic reach. Use a variety of designs and messages to reach targeted audiences and drive traffic to website content relevant to them.

Word to the wise: Marketing budgets are allocating more money to digital marketing each year. Be competitive in the marketplace by promoting your website with audience-enhancing ads.

Know the effect you have on your audience

Keep tabs on your website traffic with tools like Google Analytics. Note where your audience is coming from by monitoring referrals and search terms, and watch which messages gain you the most traffic. This is a strategic way to know what your audience is interested in and what makes your website relevant to them.

Word to the wise: Set goals for traffic—decide which pages you want to see traffic on, how much traffic you want on those pages and how many inbound marketing leads or e-commerce purchases you consider successful in a set increment of time, whether it’s one week or one month. Use digital methods to work toward those trackable goals!

Participate in active listening

Stay responsive to your audience. A digital relationship is something that takes ongoing work—don’t let yourself go just because your site is live. If you treat your website as a “set it and forget it” asset, you’re missing out on opportunities—and revenue! Tweak content and messaging according to your analytical feedback to keep things fresh and relevant.

Word to the wise: Use matching design elements across your website, social platforms, print and broadcast media in order to preserve your brand, but keep your branded content and campaigns dynamic and exciting month over month.

 

TAG understands new website infatuation, but we’re in it for the long haul with our clients. Think of us as your digital relationship counselor. From driving website traffic to creating complete marketing plans, feel free to reach out to the TAG team when your digital presence needs that extra something sprinkled in!