Is Your Brand Right for Instagram?

Instagram is growing exponentially! With more than 400 million users, Instagram is a favorite social networking site among millennials. Is your business considering using Instagram? Before you get started, there are a few things you should consider.

The first thing you should think about is whether your brand is right for the audience that’s on Instagram.

  • The Instagram audience is pretty evenly split between men and women
  • 52 percent of users are between 18 and 29 years old
  • 24 percent of users have a college degree or higher
  • 53 percent make more than 50 thousand dollars annually

A great thing about Instagram is it’s truly one of the most personal networks, that allows your brand to share your story, background, history and vision in an engaging, visual way

Showcase customers using products or services
Showcase your products in new and interesting ways, and allow your followers to “window shop” through your Instagram account. For example, if you own a company that sells makeup, you can use photos and videos to showcase how your products are used by your customers. Plus, people LOVE to see themselves featured on social media platforms!

Go behind-the-scenes
Show your followers some great behind-the-scenes images that display your company culture. Snapping a photo of team members working or enjoying themselves is a great way to offer your followers an exclusive look into your working world.

Utilize hashtags
Don’t forget to take advantage of trending hashtags to give your message more exposure. Using hashtags that apply to your industry is a great way to play into what your brand is all about while engaging your target audience at the same time!

Content
Be sure you take the time to really think about your content strategy and plan what types of photos and videos you want to be using. There are a few tips and tricks you can use to increase engagement, including the following:

  • Posting a photo without a filter receives more engagement than a photo with a filter
  • Utilize the color blue to increase engagement—you’ll see about a 24 percent higher engagement rate in these photos

Don’t forget to share your Instagram content on other platforms, as well! Instagram makes it easy to share your content on other social networking sites by giving you the option to share on Facebook, Twitter, Tumblr, Flickr and more. And did you know that you can display your Facebook Ads on Instagram, too? This can help you get more bang for your buck out of your Instagram marketing!

 

Is your brand ready to take the plunge into Instagram? If you need help with your Instagram marketing, or any other social media strategy, be sure you give the experts at TAG a call, or visit us online!

 

Five Follow-Worthy Celebrity Accounts on Instagram

Currently, there are more than 400 million people using Instagram to share their life through pictures and videos. And of those 400 million people, we are sure you have certain types of accounts you prefer to follow. Home & lifestyle, action, fashion, beauty … you name it. But what about celebrities? Here’s a list of five follow-worthy celebrity accounts on Instagram you MUST follow today.

1. Who: Ellen Degeneres—The Ellen Show
Why you should follow her: @theellenshow is one of the savviest show Instagram accounts out there. Her posts are fun, visual and—of course—hilarious! If you don’t follow her for her #ClassicJokeFriday bits, then at least follow her for her special behind-the-scenes sneak peaks and celebrity close ups. Bottom line, if you’re looking for a quick smile or chuckle after a long day, you can count on @theellenshow to deliver.
Ellen DeGeneres

2. Who: Humans of New York
Why you should follow them: @humansofny shares moving stories from everyday people in the heart of the Big Apple—all guaranteed to warm your heart, and make you feel great about people everywhere. The photos are stunning, the stories are groundbreaking and the people are real—follow, follow, follow!
Humans of New York

3. Who: Ian Somerhalder
Why you should follow him: @iansomerhalder is a huge animal rights activist and a lover of all things good in life. His Instagram account is filled with photos of adorable animals, updates about his work projects and causes he supports, as well as behind-the-scenes shots of The Vampire Diaries—who doesn’t love that? Basically, it’s just an all-around great account filled with real, life-changing things!
Ian S.

4.Who: Rihanna
Why should you follow her: Rihanna made her @BadGalRiRi handle a top priority this past year, posting next-level selfies, hosting killer photo shoots and keeping her fans entertained with hilarious captions and comments. Plus, she’s not afraid to keep it real with adorable photos of her family and friends. 
Rihanna

 5. Who: Lauren Conrad
Why you should follow her: Pretty pastels, fashion musts and beauty inspiration is what you’ll find on @laurenconrad’s Instagram. For those seeking adventure, creative inspiration and active endeavors, following this account is a must.
Lauren Conrad

Well there you have it, a list of Insta-famous accounts, all guaranteed to transform your Insta-experience. Which accounts will you follow? Share your thoughts with us on Facebook!

 

*While this is not an Instagram account, we couldn’t end this blog without giving a special Snapchat shout out to DJ Khaled! This man is currently the king of Snapchat, giving his followers behind-the-scenes access to his everyday life to share with the world exactly what he’s doing, planning and thinking—it’s hilarious! Watch his SnapStory daily to find out the “Keys to Success”—remember, they don’t want you to succeed!
DJ Khaled

Video might be the secret digital marketing ingredient you haven’t added yet

Online Video

A solid digital marketing recipe takes more than just sugar and spice. Video is the zest of the social media world. If it’s not in your strategy, its absence is definitely noticeable at a time when a good branded video experience can make 39 percent of viewers more likely to research your brand or product further and 19 percent more likely to share other content from your brand.

So, here are some video-sharing platforms to consider integrating into your digital marketing strategy—and fast.

YouTube

YouTube ranks as the world’s second largest social network and second largest search engine, meaning posting video to YouTube puts you in a good place to be found by potential customers. And, YouTube is getting into the e-commerce referral game with interactive features allowing viewers to buy products and services directly from the video platform.

Facebook

Video will rule Facebook in 2015. In the last year alone, video uploads have increased by 94 percent with Americans watching at least one video on the social network each day. Users will see four times more video in their Newsfeed in 2015—will your video be one of them?

Twitter

Twitter is introducing Promoted Video in 2015. Video ads will autoplay for six seconds, and Twitter’s beta test found that these native videos generate better engagement and more views than before. In addition to better user experience, these promoted videos also offer a Cost Per View ad buying model—meaning marketers only pay when a user clicks to play the video.

Instagram

200-million users strong, Instagram generates high engagement rates with 15 times more engagement than Facebook and 40 times more engagement than Twitter. And, this Facebook-owned platform now offers 15-second autoplay video advertising spots, though targeting ability is not as advanced as other channels. If brands can tailor their content to Instagram’s aesthetics, they can really bring in the engagement from this platform’s new sponsored videos.

Snapchat

Snapchat is growing as a marketing tool, allowing businesses to share messaging while being casual and relatable to their audience. Snapchat is perfect for showcasing your personality, and it’s also a good choice for teasing products, promoting sales and even hosting contests.

 

While there are many other video-hosting platforms available, these are the major players for 2015, and it will pay off BIG TIME to get them into your digital marketing strategy. From social media platforms to email campaigns to websites, video is perfect for showing off your brand and sharing your messaging in an engaging, meaningful way that drives traffic and conversion across channels.

For help creating an integrated digital marketing strategy that makes the most of video, get in touch with the team at TAG!