A strong brand identity is the core of any successful business.
And to get there, developing consistency across the board is essential. From the tone, message, and style of layout of advertisements, everything should complement each other in order to make the strongest possible connection with consumers. After all, the more a consumer can identify with a brand, the closer their trust and loyalty to the brand will be.
It is crucial your email marketing template has the same look and feel as every other aspect of your business. Without this consistency, making the effort to market via email at all could be done in vain.
Think about any big name company. The advertising on their trucks is consistent with the advertising that’s on TV and is consistent with the content on their website and so on. Without consistency, consumers might not even recognize your business is the same one they saw or heard about yesterday.
Especially with email and websites, consistency between the two has become a subconscious expectation from consumers rather than a bonus. They might not remember if your emails match your site, but they will remember if it doesn’t – leading to both confusion and disconnect between consumers and your business.
Contact TAG today to see what our designers can do for your website!