Start thinking about holiday gifts

Most of us usually do not want to start thinking about the holidays until we see snow on the ground, but the holidays will be here before we know it.  Now is the time to start thinking about what gifts you are going to give your clients and employees for the holidays.

Christmas is a popular time to give clients and employees gifts to acknowledge how much you value them. However, Thanksgiving and New Years are also a great time to give gifts.  You can give a gift to your clients and or employees for Thanksgiving to show you thankful you are for their business or service.  New Years gifts are a way to wish your clients and employees a successful year.

Food gifts are a popular and great way to show your appreciation to your customers during the holidays.  When giving a food gift, you should personalize the gift by adding your logo or company name.  This will help with brand awareness to your clients. Some ideas of food gifts are M&Ms, chocolates, cookies, candy or hot chocolate.

The first step is to determine who you would like to purchase gifts for and sort them into groups such as new clients, biggest clients, friend and client, potential clients and employees.  Once this has been determine you should set budgets for each group on what you would like to spend. This will help make the process of ordering gifts easier.

Here are some ideas on gifts for different groups of recipients as well as different price points.

New Clients: Try to send something with universal appeal, as you may not know these clients all that well as you continue to build your relationship with them.

  • Relaxation kits
  • Food gifts
  • Delicious coffee
  • Candy Jar

Biggest Clients:  Send a gift that cost more and are a little more upscale.  Since these clients bring in the most profit for your company, you want to show your appreciation to them.

  • Briefcase
  • Wine set
  • Nice pen set
  • Gemstone clock

Friend and Clients:  For clients who you have strong relationships with you could get gifts that are more intimate and even humorous.

  • Laptop or iPad case
  • Custom Greeting Cards
  • Nuts/Chocolates
  • Tumbler or mug with coffee or chocolate

Suzette Ciszek researches and assists clients with their promotional product needs. She has a Bachelor of Science in marketing from Northern Illinois University, a Masters of Business Administration from Keller Graduate School of Management and is pursuing a Bachelor of Advertising Specialty Information certification that focuses on the promotional products industry.