For decades, employees from different social backgrounds, educational backgrounds and even different generations have worked side by side. New employees fresh out of school and eager to make a name for themselves sitting next to employees who are reminiscing on a life-long career and preparing for a relaxing retirement. In advertising, we are always striving to produce a seamless message across all mediums. Does a multi-generational workforce aid in our never-ending quest for the next great idea, or does it prove to be more of a setback?
How does a multi-generational workplace affect office culture and productivity?
Advertising agencies tend to have an office culture that is unlike any other office you have ever seen. Relaxed dress policy, monthly snack-attack (surprise snack time here at TAG) and employees riding around on scooters are just the beginning. A relaxed environment where employees feel free to be creative is important for productivity. Breaking down the walls, literally, is one of the most effective ways to cultivate this creative freedom. Baby Boomers are familiar with the notion of working towards a corner office. This top-down mentality hinders the creative spark needed in advertising. Creative work environments motivate all levels of employees to engage and contribute to the success of the team.
Things that fall into the cracks between generations.
More than years separate generations. Generational norms change over time, and each generation as a whole becomes comfortable with certain working conditions and motivators. Advertising has changed drastically since Baby Boomers entered the work force. Graphic design, social media and Klout are all vital to any advertiser today, but that wasn’t the case twenty or thirty years ago. New technologies and mediums for advertising can be seen as a fad that will soon go out of style, or they can be viewed as the industry’s future. Earlier generations can be hesitant and resist change in the work place. Refusing to adapt can leave your business behind that is why it is important to constantly challenge yourself to adapt. Change is inevitable in the creative field, but those who adapt positively and quickly are those who will have the most success.
Positive aspects to a multi-generational work force.
A multi-generational workforce offers new perspectives and ideas to flow freely – the core objective of most creative companies. Who says upper management are the only ones with good ideas? If a creative company gets stuck in these generational barriers, they have failed to fulfill their core objectives. Each generation has their objectives in the work place. Some work to live while others live to work. The key is to have employees from a range of generations but understand how they relate to one another. No generation is 100% unique, there are similarities across the boards. Utilizing these complimentary qualities will not only create a unified office culture, but it will also prove beneficial to the agency’s work.
At TAG, our mission relays our positive feelings on a multi-generational workforce.
Learn more about the TAG culture by clicking here.