The news is everywhere: Mark Zuckerberg made an announcement last Thursday that Facebook users would begin to see more posts from friends and family, and fewer posts from brands, celebrities and news outlets.
The changes are intended to maximize the amount of content with “meaningful interaction” that people consume on Facebook, Mark Zuckerberg, the company’s chief executive, said in an interview.
But, what does this mean for your business’s Facebook presence?
In the simplest terms, it means that your page’s organic reach will once again be declining and fewer fans will automatically see your content displayed in their feeds. Although these changes may seem daunting, there are several ways to continue to use Facebook to keep your brand in front of your target audience.
- Tell a Story
There is nothing more personal than telling a story, and personal stories of staff, customers and your community will continue to be content that engages, resonates and creates a positive feeling amongst your audience. Find creative ways to portray your messages via stories that inspire, engage and incite emotion.
- User-Generated Content
“The importance of user-generated content, which has already been proven to be the No. 1 driver of social influence on purchase decisions, is greater than ever if posts from friends and family are going to be prioritized above all else,” said Katherine Hays, CEO, Vivoom.
Likes, comments and shares will continue to be a way to push your content into your audiences’ feeds. The more likes, comments and shares, the more relevant the content. The fewer the engagements, the less likely it is for your audience to see your posts.
- Video Features
While Facebook may diminish the amount of views on some video content, like publishers who just overlay text on stock video, thoughtful and engaging video content will continue to thrive on the platform. In order to stand out, utilize features such as native video and live video to differentiate your message in an engaging format.
- Effective Advertising
Get the right message in front of your target audience through Facebook Advertising. But don’t just boost a post to a generic audience, find the right type of Ad and narrow your audience to ensure your message resonates.Visit our blog for our Five Rules of Facebook Advertising for more details.
At TAG, we take social media very seriously, and it’s our job to stay on top of changes that affect businesses and brands across all platforms. If you have questions about what this new algorithm means for your business, let’s talk. Our team of social media strategists will help you put a plan in place to make sure your content hits the mark!