Is Your Brand Right for Instagram?

Instagram is growing exponentially! With more than 400 million users, Instagram is a favorite social networking site among millennials. Is your business considering using Instagram? Before you get started, there are a few things you should consider.

The first thing you should think about is whether your brand is right for the audience that’s on Instagram.

  • The Instagram audience is pretty evenly split between men and women
  • 52 percent of users are between 18 and 29 years old
  • 24 percent of users have a college degree or higher
  • 53 percent make more than 50 thousand dollars annually

A great thing about Instagram is it’s truly one of the most personal networks, that allows your brand to share your story, background, history and vision in an engaging, visual way

Showcase customers using products or services
Showcase your products in new and interesting ways, and allow your followers to “window shop” through your Instagram account. For example, if you own a company that sells makeup, you can use photos and videos to showcase how your products are used by your customers. Plus, people LOVE to see themselves featured on social media platforms!

Go behind-the-scenes
Show your followers some great behind-the-scenes images that display your company culture. Snapping a photo of team members working or enjoying themselves is a great way to offer your followers an exclusive look into your working world.

Utilize hashtags
Don’t forget to take advantage of trending hashtags to give your message more exposure. Using hashtags that apply to your industry is a great way to play into what your brand is all about while engaging your target audience at the same time!

Content
Be sure you take the time to really think about your content strategy and plan what types of photos and videos you want to be using. There are a few tips and tricks you can use to increase engagement, including the following:

  • Posting a photo without a filter receives more engagement than a photo with a filter
  • Utilize the color blue to increase engagement—you’ll see about a 24 percent higher engagement rate in these photos

Don’t forget to share your Instagram content on other platforms, as well! Instagram makes it easy to share your content on other social networking sites by giving you the option to share on Facebook, Twitter, Tumblr, Flickr and more. And did you know that you can display your Facebook Ads on Instagram, too? This can help you get more bang for your buck out of your Instagram marketing!

 

Is your brand ready to take the plunge into Instagram? If you need help with your Instagram marketing, or any other social media strategy, be sure you give the experts at TAG a call, or visit us online!

 

Become a Targeting Master with Facebook Ads

Become a Targeting Master with Facebook Ads

Before we get into understanding how to reach your target market with Facebook Ads, it’s important to understand exactly what Facebook reach really is. Simply put, Facebook reach is the number of users who see your content on their social network. Better yet, it’s a measurement of your brand’s effective audience.

Facebook reach falls into three main categories; organic, paid and viral. Organic reach represents the number of users who see your content for free, meaning that you did not put any money behind promoting it. Viral reach is the number of users who see your content or page mentioned in a story published by a friend. And, paid reach is the number of users who see your paid content—such as a Facebook Ad or Boosted Post.

For this particular blog, we are going to focus on paid reach, and how to reach your given target markets utilizing the targeting parameters of Facebook Ads. One of the biggest advantages to advertising on Facebook is your ability to target specific groups of users. In fact, according to Facebook, Facebook advertising results in 89 percent targeting accuracy, as opposed to 38 percent accuracy with other online advertising campaigns. With a huge variety of targeting options to choose from, it can be difficult to understand which targeting parameters make the most sense for your business. But don’t worry, we’re here to help; we’ve put together a list of the top four Facebook Ad targeting strategies, so take a look!

1. Tap into Facebook users’ purchasing behaviors: Facebook allows you to target your Ad to users based on their current or past purchasing behaviors. Purchasing behavior categories include Buyer Profiles (Coupon Users, DIYers, Julie BrownFoodies, Gamers, etc.), Business Purchases, Clothing, Food and Drink, Health and Beauty, Home and Garden, Technology, Purchase Type and more. Targeting Facebook users via purchasing behavior gives advertisers the power to reach out beyond their own databases and tap into insights provided by shopper loyalty programs and other user profiles.

2. Use Geo-location Data to target mobile users: For many of its features, Facebook uses geo-location—and many of its users keep it on at all times. Using geo-location allows you to target mobile users within a specific radius of your physical business location, in relation to current user location. For example,if you are a restaurant, you can create a mobile targeted Ad that activates whenever users are within a certain radius of your business. They can then go to your page and follow you to receive special promotions or coupons to use—genius!

3. Get creative with targeting life events: Are you a jewelry store looking to sell engagement rings? What about a flooring store that’s looking to target new homeowners? Facebook allows you to target individuals based on specific life events—like getting engaged or purchasing a new home. You can even target users at specific intervals of time after a life event; the date ranges that are possible include three months, six months and one year.

4. Utilize your competition: SJ Smith FB AdYour competition is everywhere—especially on Facebook. The key to a solid Facebook Ad campaign is to utilize your competition, and hone in on their followers and brand recognition. A great way to do this is to target users that are following your competitor’s pages, users that frequently purchase from their company, or users that have a general interest in the products and services you both offer. This not only allows you to associate yourself with your competition, but it is also a great way to increase interest in your products and potentially gain new customers.

What’s great about Facebook Ads, is that you’re never limited to just one targeting strategy; you can combine strategies, or isolate your efforts on one specific strategy—it all depends on your business goals and budget.

 

The dedicated team of social media gurus at TAG is here to help you with all your Facebook advertising needs. Not only will we help you set appropriate goals and provide you with effective targeting strategies, but we will also help monitor your efforts to ensure you are reaching your goals as efficiently as possible. So, next time you’re thinking about marketing your business on Facebook, remember, TAG … we’re it!