Build Brand Loyalty With Relationship Marketing


Let’s say a customer spends an average of $60 in your store every 3 months. They live in the same place for 20 years. Their lifetime value is $4,800.

Now let’s say, the first time they went into your store they didn’t have a great experience. You didn’t take interest in them, they didn’t feel valued, and you never followed up after they left. You didn’t lose $60, you lost $4,800. (Calculate the lifetime value of your customers here)

That’s why relationship marketing is so important. Relationship marketing is the act of developing customer loyalty and building long-term relationships through interaction and engagement.

IPSY and Caseology excel at forming relationships with their customers. You don’t have to be a monthly subscription service or a phone case company to engage with your customers. Here are a few easy things you can do to create relationships with your customers.

1. Develop an emotional connection.

Brand loyalty is built when your customers feel like you unddeslerstand and value them. By personalizing your customer’s experience, they’re more likely to return  AND they’re more likely to leave you a positive review – which is really important because 81% of shoppers conduct online research before buying!

2. Share exclusive offers and content.

Make your customers feel like they’re part of a special club! Offering them coupons and promotions through an email or on your website encourages them to continue to shop with you. Specials on their birthdays, reward points when they review a product or your brand, and discounts on premium products are great ways to do this!

3. Use technology to your advantage.

Social media is your friend! You can gauge your customers’ perceptions of your brand by what they say on social media.  Use these platforms to communicate with your customers and really listen to their feedback. Regular communication with your customers, digitally or otherwise, is the best way to cultivate relationships. By doing so, you’re adding value to your brand.

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At the end of the day it’s most important to remember that your customers are humans who want to feel valued. After all, they are why you do what you do!

If you’re looking for guidance to begin building relationships with your customers, contact TAG!

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Three Key Elements Every Social Media Campaign Should Have

Three Key Elements Every Social Media Campaign Should Have

As social media continues to grow, so do the amount of clever and engaging social media campaigns. If your business wants to keep up with the ever-growing power of social media, you need to engage your audience and potential customers in a new, fun way. Social media campaigns offer your business a creative, impactful way to enter the minds of your customers.  Here’s three key elements every successful social media campaign should have!

1. Measurable goals
The first step to a successful social media campaign is creating a well thought out plan, with goals and benchmarks you can measure along the way. Now, it’s important to make sure your goals are specific enough to truly measure your campaigns success. For example, creating a goal like “get the word out about X product,” is not a specific enough goal. But on the other hand, you must make sure your goals are not too narrow that they constantly feel out of reach.

For goal setting, try setting three goals that accommodate low, medium and high levels of audience engagement. Below are examples of measurable low, medium and high goals.

Low: Increase the number of “likes” on our Facebook page by X percent by the end of the campaign

Medium: Have X number of users share/retweet campaign content

High: Have X number of users share their own story with us regarding our product or services

You can also create more general goals—like increasing brand awareness, or driving more traffic to your website—so long as you create measurable benchmarks to help define your success after the campaign has ended. If you’re looking to increase brand awareness, incorporating a sharing aspect to your campaign is a must, and if you’re wanting to increase conversions to your website, consider including a form for users to fill out before being eligible to receive the value being offered.

2. Cross-channel promotion

Promoting your campaign on multiple social media channels is an excellent way to increase campaign reach and improve your possibility of audience engagement. The best social media campaigns are part of an integrated marketing campaign, where your efforts on social media are supported by a number of other channels. For users more active on social channels, your cross-promotion will help remind them of your communications, and for users not as active on social channels, it will inform them of your efforts and remind them of your value.

Cross promotion also allows you to reach users of varying demographics, as well as target users on multiple channels at different times. Just be careful with your segmentation and timing—you don’t want to overwhelm your audience with messaging or annoy them with offers and campaigns.

 3. Analysis

Was your social media campaign successful? Was it a waste of time and resources? Without thorough analysis, you’ll never know! In the analysis stage, it’s important to thoroughly evaluate your predetermined benchmarks and goals—which is why it’s so crucial to determine these before beginning your campaign. When analyzing your campaign’s success, you’ll also want to go beyond just whether or not you met your goals—you will want to evaluate other metrics that increased—or decreased—as a result of your campaign, as well. This information will help you develop a unified, strategic marketing plan moving forward.

 

Are you ready to take your social media marketing to the next level with an engaging social media campaign? A great social media campaign is about more than just reaching your audience, it’s about engaging your audience in a meaningful way that will positively impact their perception of your business, and change their buying behaviors. The social media team at TAG understands that, and is here to help elevate your business with a great social media presence. Contact us today!