The Benefits of Effective Email Marketing

The Benefits of Effective Email Marketing

In today’s world, businesses need to connect with their audience in a highly personalized way in order to gain their attention and acquire their business. Email Marketing allows you to do all that, plus so much more. Current research has shown that no marketing category—such as print, digital, broadcast and search marketing—has the longevity or proven results than that of Email Marketing. While some marketing trends may come and go, Email Marketing will remain a powerful channel of business to consumer communication for decades to come—and here’s why.

Maximize your Return on Investment (ROI)
Did you know that email marketing is 20 times more cost effective than traditional media marketing? There’s no printing costs, no postage fees and no advertising costs—it’s about as affordable as targeted marketing can get. In fact, email marketing has been shown to bring in $44.25 for every $1 spent, compared to only $27 for direct mail or $8 for print advertising.

Target your Customers Directly
What makes Email Marketing so great, is the fact that you can deliver highly-personalized and relevant content directly to the home—or hands—of your customers. You have the ability to control exactly who sees your email by segmenting your contacts based on location, interest, demographics or any segmentation you see fit. Targeting your emails ensures that your audience receives content that is specifically suited to their interests, and is relevant to their needs.

Increase Brand Awareness
Each time you send an email, you are exposing your audience to your brand and everything you have to offer. With custom content, smart layouts, creative design and targeted sends, you are increasing awareness of your brand with each and every send. Plus, email marketing is easily sharable. With the simple forward button, your subscribers can share your content, deals, images or links with their friends and family, further increasing your brand awareness.You can also directly embed links to your website, blog or social platforms so your audience can further engage with and learn about your brand.

Measure your Results
As with any campaign, it’s important to measure its results and evaluate your efforts. Email Marketing is extremely easy to measure, and provides precise and valuable marketing metrics for each email sent, such as delivery rate, open rate, bounce rate, spam reports and click-through distribution, so you can pinpoint exactly which strategies are working, and which are not. Better yet, these metrics give you insight into your customers’ personal behaviors and interests, so you can better target and strategize your campaigns moving forward.

Reach your Customers on Their Level
Unlike social platforms, email is a much more professional medium, where people expect to receive information about products and services— some even prefer it. Recent studies show that 72 percent of people prefer to receive promotional content through their emails, compared to 17 percent of people who prefer social media. Reaching your audience where they prefer most will result in greater open and click rates, ultimately helping you increase brand awareness and make sales.

Are you ready to deliver a powerful message to your consumers via Email Marketing? The Social Media team at TAG is ready to help you maximize your profits and reach your audience with strategic Email Marketing. Contact us today!

You’re in love with your new website. Now what?

Website Traffic photo

The day you have your website built and launched might be one of the best days of your life. But don’t let yourself slack off during the honeymoon phase. There is some serious work to be done to drive traffic to your new site and make an impact in your market.

Be sure to put yourself out there

You know how everyone loves posting their big life events on their social platforms? Do that with your website. It’s a big life event in the timeline of your business, and that’s something you can justifiably brag about. Link to your site through email, Facebook, Twitter, LinkedIn, YouTube and other meaningful social platforms.

Word to the wise: Embed your YouTube videos on your homepage to increase your chances of being found organically through search engines.

Pay to play in the digital marketplace

Don’t underestimate the power of cash when it comes to digital traffic. Google Adwords, display ads and even ads on social media take your messaging beyond the limited scope of organic reach. Use a variety of designs and messages to reach targeted audiences and drive traffic to website content relevant to them.

Word to the wise: Marketing budgets are allocating more money to digital marketing each year. Be competitive in the marketplace by promoting your website with audience-enhancing ads.

Know the effect you have on your audience

Keep tabs on your website traffic with tools like Google Analytics. Note where your audience is coming from by monitoring referrals and search terms, and watch which messages gain you the most traffic. This is a strategic way to know what your audience is interested in and what makes your website relevant to them.

Word to the wise: Set goals for traffic—decide which pages you want to see traffic on, how much traffic you want on those pages and how many inbound marketing leads or e-commerce purchases you consider successful in a set increment of time, whether it’s one week or one month. Use digital methods to work toward those trackable goals!

Participate in active listening

Stay responsive to your audience. A digital relationship is something that takes ongoing work—don’t let yourself go just because your site is live. If you treat your website as a “set it and forget it” asset, you’re missing out on opportunities—and revenue! Tweak content and messaging according to your analytical feedback to keep things fresh and relevant.

Word to the wise: Use matching design elements across your website, social platforms, print and broadcast media in order to preserve your brand, but keep your branded content and campaigns dynamic and exciting month over month.

 

TAG understands new website infatuation, but we’re in it for the long haul with our clients. Think of us as your digital relationship counselor. From driving website traffic to creating complete marketing plans, feel free to reach out to the TAG team when your digital presence needs that extra something sprinkled in!

Developing brand identity through email marketing templates

A strong brand identity is the core of any successful business.

And to get there, developing consistency across the board is essential. From the tone, message, and style of layout of advertisements, everything should complement each other in order to make the strongest possible connection with consumers. After all, the more a consumer can identify with a brand, the closer their trust and loyalty to the brand will be.

It is crucial your email marketing template has the same look and feel as every other aspect of your business. Without this consistency, making the effort to market via email at all could be done in vain.

Think about any big name company. The advertising on their trucks is consistent with the advertising that’s on TV and is consistent with the content on their website and so on. Without consistency, consumers might not even recognize your business is the same one they saw or heard about yesterday.

Especially with email and websites, consistency between the two has become a subconscious expectation from consumers rather than a bonus. They might not remember if your emails match your site, but they will remember if it doesn’t – leading to both confusion and disconnect between consumers and your business.

Contact TAG today to see what our designers can do for your website!