TAG! You’re It!

Meet Anne Spoden Kiss!

Anne is our Vice President of Digital Services and recently returned from maternity leave and has not slept in months. She comes back to TAG because as Cardi B says, “I got a baby, I need some money.” We want to welcome her back with questions about her work ethic and other existential questions:

You have a baby now; did you mark it immediately to make sure people could identify it was yours?P9

I think people will definitely know she’s mine. She can’t even walk and already has a closet full of shoes, and is practicing her side-eye to give when people are saying something crazy to her. She’s got a big personality, loves to be around people and smiles when she farts. She’s a real blessing in our lives!

Working with social media, what do you find to be the most fascinating trend or impact regarding people interacting online?

Social Media has really opened the door to building relationships with people and brands who may be traditionally outside your circle of influence. People have access to influencers, celebrities, politicians, athletes, and brands in ways that never existed before. This isn’t necessarily a trend but it certainly has influenced the way that people are able to communicate, and has shaped the way brands tells stories and advertise online. People are now using social media to have meaningful conversations, inspire change and engage in new communities of people.

So, we hear you plan on starting Real Housewives of Quad Cities, will you be one of the featured housewives or do you see yourself more as the Andy Cohen of the show?

As much as I’d love to be the star of the RHOQC, my life doesn’t have enough activity or drama to make the series a success. I’m more of the puppeteer behind the mayhem (ala Andy Cohen) making casting decisions, editing for drama-filled moments, and living vicariously through women who find spending $25,000 on sunglasses is just in a day’s work. As a perk though, I’d like to be included in each season’s cast trip to somewhere exotic.tenor

 

While most people know Google or how to operate it, you are Google certified. How does that differentiate you from all of us novices?

Being Google Certified means that I possess all of the powers of the internet. I’ve spent hours in training (40+), studied and taken tests to prove that I have all the knowledge of the inner workings of Google, including Google Ads, Analytics, YouTube and more. Having Google Certified specialists at TAG is a true benefit for our clients because it means that we understand how to best utilize the plethora of advertising options through Google to create, plan, place, optimize and analyze meaningful online campaigns that drive results.

What’s the deal with you and Mr. Chris Bridges aka Ludacris?

My obsession with Luda started a LONG time ago. Ludacris “Stand Up” was the only song that I made the DJ promise to play at my wedding, and I joked with my husband that we should name our first-born Luda so their name would be Luda Kiss (get it?). But really, I just love his music and it always puts me in a good mood.

luda

You’re the host of Donuts and Digital which I’ve heard gets more viewers than the Tonight Show, can we expect big things from D&D in 2019?

Yes, the ratings are incredible! Now that I’m back from my maternity sabbatical, I’m excited to relaunch our series. Viewers can expect some pretty cool things heading into the new year including, new co-hosts, guest appearances, on-location shoots, viewer engagement and more, all with the same great marketing and advertising information they’ve come to expect from D&D!

We were told you own way too many shoes. What is your favorite pair, and is there a pair of shoes you wished you owned?

I mean … how many is too many? Rachel Zoe said that “Style is a way to say who you are without having to speak,” so I let my shoes do the talking for me. I unfortunately just had to say goodbye to my favorite pair (RIP) because I wore them out. They were a gorgeous pair of 5-inch cobalt blue stilettos with spikes all over them. I wouldn’t say that there is a specific pair that I’d love to own, but I’m always looking for shoes that I haven’t seen anyone else wear.

Finally, what is your favorite part about working at TAG?

My favorite part about working at TAG is the people. Our team, clients and partners make this business exciting each and every day. We always get to create something new and share our passion for our craft with others. When you work with, and for, great people, it makes the work so much more engaging!

How to Create a Successful Email Marketing Strategy

You start your day getting up, showering, brushing your teeth, grabbing a cup of coffee on the run and finally making it to the office. What’s the first thing you do? Check your email. We all do it. In fact, the average office worker receives 120 emails every day! With so much to sift through, a lot of emails can get lost in the shuffle. Create a successful email marketing strategy to keep your company top-of-mind and to engage with both current and prospective customers.

Create Segmented Email Lists

Have you been sending every email to every person who’s ever subscribed to your emails? Yikes! It’s time for that to change. To continue to build your email lists you can solicit subscriptions on your website and social sites. But, instead of simply having an individual provide their name and email address, create a more robust form. After they provide the basics, ask additional questions to get to know the customer. How often do they want to receive emails from you? What are they interested in hearing about from your business? What do their buying habits look like? Questions like this will allow for you to create separate email lists and speak directly to their interests when crafting your emails, increasing your chances of conversion.

Establish Your End Goal

Before you begin writing your email, start by figuring out what it is that you want your audience to do. Are you looking to increase traffic to your website? Attend an event? Write a review? Then, what does a successful campaign look like for that specific objective? Not only will this strategy help you to write your send, but it will also prove to be beneficial when it comes the measuring its success and showing real, measurable ROI.

Content Creation

Once you’ve established a goal for your email, writing will be a breeze! Make sure the content provides your audience with enough information to pique their interest, but short enough to where they aren’t reading paragraphs. Call-to-action buttons (Learn More, Contact Us, RSVP, Book An Appointment, etc.) are particularly helpful in inciting action from your audience while increasing the chances of a click-through to a website or other landing page. Make the content as personal as possible. Sprinkle in verbiage that makes your audience feel like you’re just talking to them, as opposed to the hundreds of people on your list.

Mind Your Design

When writing your email, incorporate as much of your brand as possible – i.e. logos, color schemes, fonts, etc. so that it’s an accurate representation of your brand standards and so that your audience can identify that the email is from you and isn’t spam. Before you go ahead and schedule your email or press “send,” send a preview to yourself and view it on a mobile device, desktop and tablet to catch any formatting issues proactively rather than retroactively.

Consistency is Key

Remember when we were creating segmented email lists and asked our audience how often they’d like to hear from us? Well, it’s time to make good on those requests. Some people may want to hear from you once every week, while others may opt for less frequent communication. Or, if you can’t commit to sending more than a couple emails every month, tell them! It’s important to set a clear expectation up front and then follow through.

Analyze

Email isn’t something you can “set and forget.” Every month, sit down and look at how each individual email performed. What were your open, delivery, and click-through rates? Does certain content receive more engagement than others? What kind of devices is your audience using to open and view your emails on? Do certain times of the (AM/PM) day have an effect on email performance? After each send, take a look at your email’s data and draw some conclusions in order to determine the most valuable content for your consumers and your business.

Want more? Let’s talk! TAG’s Digital Media Team can help you in all areas of Email Marketing – from design and email list creation to copy, and beyond!

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Recipe: Easy & Basic Caramel Apple Pecan Bars

Bundle up and head to your nearest apple orchard, because we’re in the mood for baking!

To continue with the basic theme, Anne and I decided to treat you to one of our favorite Pinterest recipes that will have even your harshest critics coming back for seconds.

We present: Caramel Apple Pecan Bars, a recipe courtesy of The Gunny Sack!

To get started, you’ll need:

  • 1 Spice Cake mix
  • 1 Stick butter, softened
  • 1 Egg
  • 2 Granny Smith (green) apples
  • 2 Tablespoons sugar
  • 1/2 Teaspoon cinnamon
  • 1/4 Teaspoon nutmeg
  • 3/4 cup chopped pecans
  • 14 oz can sweetened condensed milk

Extras:

  • Ice cream
  • Caramel sauce (we used Smucker’s Simple Delight Salted Caramel Topping)
  • Chopped pecans

Get Cooking:

  1. Preheat your oven to 350°F
  2. Combine cake mix, egg and butter and mix well in a medium bowl
  3. Line a 9 x 13″ pan with parchment paper and grease
  4. Pat the cake mixture into the pan
  5. Peel and chop the apples
  6. Combine apples, sugar, cinnamon and nutmeg together in medium bowl and mix well
  7. Distribute coated apples evenly over the top of the cake mixture in pan
  8. Top with chopped pecans
  9. Drizzle whole can of sweetened condensed milk
  10. Bake for 30 – 35 minutes
  11. Serve warm with a scoop of ice cream, caramel sauce and chopped pecans

…and voila! Just like that, you’ve mastered the art of baking!

Can’t get enough basic? Master these four digital elements to give your strategy the face-lift it needs this fall!

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The Evolution of Paid Search & What it Means for Your Strategy

The Evolution of Paid Search & What it Means for Your Strategy


“Where can I find jackfruit?”

“Pool floats that look like donuts”

“Do I need special glasses to watch the solar eclipse?”

Those are just a few of our team’s latest Google Searches. Did you know that there are over 3.5 billion searches per day on Google alone?

The Evolution

Over the course of the last decade, technology has evolved and so have our search patterns. Google has introduced numerous algorithms, and continues to refine them in order to better assist you in your queries.

Take a moment to think of your own behavior and how, it too, has evolved over the last 10 years. The first iPhone wasn’t introduced until June 29, 2007, so until then, Google search was limited to desktop users. In 2011, Apple introduced Siri – it’s voice-activated search tool for Apple product-users. 2012 marked Google’s release of their search app for iOS that featured its voice search function, rivaling Siri.

Paralleling these technological advances were also societal changes in the way we interact with our phones. 2007 was also the year when the state of Washington became the first state to ban texting and driving. Since then, many other states have followed suit and some have even banned calls from a hand-held cell phone device which, in turn, pushed for more voice activation options.

Earlier this year, The Webmaster released an article citing Hitwise’s study that found nearly 60% of all online searches are now happening from a mobile device, with the food and beverage industry reaching 72%.

What it means for Search

According to a recent HubSpot blog, 20% of queries in 2016 were mobile and android voice searches and a study by Ahrefs found that 64% of searches are at least four words or more.

This tells us that we’ve become much more conversational in the way we use search. So, instead of typing “Restaurants Quad Cities” like we did in 2007, we’re typing (or, dictating) “Where’s the best place to find tacos near me?”

What it means for Google AdWords

With many of our current clients reaping the benefits of Paid Search, the TAG team of Google certified experts decided that with this information, it was time to restructure our strategy.

Instead of the previously advised 10-20 keywords per topic in AdWords, because of the way consumers are searching we need to start thinking of them as “topics.”

The first step in this process is looking at your content from a low level. Segment the content you want your consumers to find into “topics.” For example, at TAG, one of our “topics” would be Social Media. We realize a strong social presence could be a potential client’s pain point and we’re here to help them succeed.

From there, we take our “topics” and segment them even further into “subtopics.” We think, ‘What are our potential clients searching for when they’re looking for help with their social strategy?” Then, “subtopics” for social media could be:

Social Media (topic)

  • Facebook marketing quad cities (subtopic)
  • More followers for my business Instagram (subtopic)
  • Is snapchat right for my business? (subtopic)
  • Email marketing tools (subtopic)

The subtopics help our team get into the mind of our clients and we’re able to then reformat our Google AdWords campaigns in order to deliver them the information they’re seeking and, ultimately, help their business succeed.

At TAG, it’s important to understand our clients, and their clients, so that we can create a comprehensive approach that fits everyone’s needs. Our TAG team of Google certified experts is excited to help your business grow, so let’s get started.

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