Top Four Places to Get Creative in the Quad Cities

Top Four Places to Get Creative in the Quad Cities

The Quad Cities is home to some awesomely creative and inspiring places! So, next time you’re looking to get inspired, be sure to check out one of these top four places to get creative in the Quad Cities—courtesy of the TAG team.

QC Co-Lab
The QC Co-Lab was established in 2010, and provides an excellent space for creative minds to make meaningful masterpieces! Promoting the areas of technology, science, engineering, art and music, the Co-Lab houses detailed project rooms, including industrial and electrical workshops, a library and classroom and a state-of-the-art AV studio. QC Co-Lab is available to non-members, as well as special events, workshops and a regular Open Houses every Saturday. A QC Co-Lab membership is $30 per month, but provides you access to any and all equipment or rooms you need for your project—what a great concept!
QC CoLab

Quad City Arts
Quad City Arts is a non-profit arts organization that focuses on advocating for local artists by providing the Quad Cities community with educational performing arts programs and services. What’s great about Quad City Arts, is that they offer year-round programming, so you can stay creative all year long. Whether looking to be inspired by up-and-coming artists, or wanting to take a more hands-on approach with visual workshops and events, Quad City Arts offers everything you need to channel your inner creativity and have fun.
QC Arts
Figge Art Museum
The Figge Art Museum is a premier art exhibition and education facility, located in the heart of downtown Davenport. Home to one of the Midwest’s finest art collections, and host to world-class traveling exhibitions, the Figge is one of the best places in the Quad Cities to get your creative juices flowing. If looking at art isn’t your thing, the Figge also offers a variety of interactive art classes for both youth and adults. And, if you’re looking for a fun place to take your kids on a rainy springtime afternoon, their Artica Gallery / Family Activity Center offers a great imaginative spot to hang.
Figge
Crafted Quad Cities
Do you like to craft? Then you’ll love Crafted Quad Cities! Not only can you shop for adorable, hand-made items at Crafted Quad Cities, but they also host a variety of crafting classes—available on nights, days and weekends. If you’re ready to make stuff, they’re ready to help!
Crafted QC
Wherever you choose to get creative in the Quad Cities, all that matters is that you are finding a great place to express your inner creativity. Where are some of your favorite spots in the Quad Cities to get creative? Join the conversation on our Facebook page.

Become a Targeting Master with Facebook Ads

Become a Targeting Master with Facebook Ads

Before we get into understanding how to reach your target market with Facebook Ads, it’s important to understand exactly what Facebook reach really is. Simply put, Facebook reach is the number of users who see your content on their social network. Better yet, it’s a measurement of your brand’s effective audience.

Facebook reach falls into three main categories; organic, paid and viral. Organic reach represents the number of users who see your content for free, meaning that you did not put any money behind promoting it. Viral reach is the number of users who see your content or page mentioned in a story published by a friend. And, paid reach is the number of users who see your paid content—such as a Facebook Ad or Boosted Post.

For this particular blog, we are going to focus on paid reach, and how to reach your given target markets utilizing the targeting parameters of Facebook Ads. One of the biggest advantages to advertising on Facebook is your ability to target specific groups of users. In fact, according to Facebook, Facebook advertising results in 89 percent targeting accuracy, as opposed to 38 percent accuracy with other online advertising campaigns. With a huge variety of targeting options to choose from, it can be difficult to understand which targeting parameters make the most sense for your business. But don’t worry, we’re here to help; we’ve put together a list of the top four Facebook Ad targeting strategies, so take a look!

1. Tap into Facebook users’ purchasing behaviors: Facebook allows you to target your Ad to users based on their current or past purchasing behaviors. Purchasing behavior categories include Buyer Profiles (Coupon Users, DIYers, Julie BrownFoodies, Gamers, etc.), Business Purchases, Clothing, Food and Drink, Health and Beauty, Home and Garden, Technology, Purchase Type and more. Targeting Facebook users via purchasing behavior gives advertisers the power to reach out beyond their own databases and tap into insights provided by shopper loyalty programs and other user profiles.

2. Use Geo-location Data to target mobile users: For many of its features, Facebook uses geo-location—and many of its users keep it on at all times. Using geo-location allows you to target mobile users within a specific radius of your physical business location, in relation to current user location. For example,if you are a restaurant, you can create a mobile targeted Ad that activates whenever users are within a certain radius of your business. They can then go to your page and follow you to receive special promotions or coupons to use—genius!

3. Get creative with targeting life events: Are you a jewelry store looking to sell engagement rings? What about a flooring store that’s looking to target new homeowners? Facebook allows you to target individuals based on specific life events—like getting engaged or purchasing a new home. You can even target users at specific intervals of time after a life event; the date ranges that are possible include three months, six months and one year.

4. Utilize your competition: SJ Smith FB AdYour competition is everywhere—especially on Facebook. The key to a solid Facebook Ad campaign is to utilize your competition, and hone in on their followers and brand recognition. A great way to do this is to target users that are following your competitor’s pages, users that frequently purchase from their company, or users that have a general interest in the products and services you both offer. This not only allows you to associate yourself with your competition, but it is also a great way to increase interest in your products and potentially gain new customers.

What’s great about Facebook Ads, is that you’re never limited to just one targeting strategy; you can combine strategies, or isolate your efforts on one specific strategy—it all depends on your business goals and budget.

 

The dedicated team of social media gurus at TAG is here to help you with all your Facebook advertising needs. Not only will we help you set appropriate goals and provide you with effective targeting strategies, but we will also help monitor your efforts to ensure you are reaching your goals as efficiently as possible. So, next time you’re thinking about marketing your business on Facebook, remember, TAG … we’re it!