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Meet Emily Field!

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If you had to describe yourself using three inanimate objects, what would they be?

A house plant – I’m always looking for ways to grow, both personally and professionally. Plus, in this cold Iowa weather, you won’t catch me dead outside.

A planner – Organization is my middle name, or so I think it should be.

Laffy taffy – I think laughter is the best medicine out there, next to red wine, of course. Plus, I’m a total sweet tooth!

So, Emily, we hear you have a dog by the name of Pierce. If you could dress Pierce up in any costume what would it be?

You know how everyone claims they have the best dog?! I find it hard to believe! Clearly, they haven’t met Pierce. Recently, Pierce dressed up as a Beanie Baby for Halloween! I don’t know about you, but I sure thought he looked like one handsome fella!

Pierce

TAG sends you on an airplane over the Pacific to have a meeting with a client. The plane malfunctions leaving you on a deserted island. You have one book, one movie, and one other object with you. What are they?

  • The Woman in Cabin 10. If you haven’t picked this page-turner up, do so immediately!
  • Do nine seasons of The Office count as one movie?
  • Of course, Pierce. Someone has to keep me company!

Finally, what is your favorite part about working at TAG?

The list really does go on and on. Every day I come to work I learn something new and am challenged to think in fresh, new ways for each and every one of our clients. Every member of the creative team surrounds me with constant support – they really are my own set of personal cheerleaders!

TAG Expands Service Line Offerings

TAG Expands Service Line Offerings

 

Davenport, Iowa – The region’s most comprehensive marketing and communications services provider is expanding its client offerings. TAG has established a Public Relations/Public Affairs practice within the agency. In making the announcement, TAG Chief Executive Officer, Mike Vondran says, “Focus on new, ‘break-through’ digital marketing tactics has ignited TAG’s success and client growth in recent years. But, it also has distracted many TAG clients from more traditional, ‘tried-and-true’ marketing activities. By offering a ‘one-stop-shopping’ solution, our clients will now benefit from a more coordinated and highly effective marketing program.”

According to Vondran, this new TAG specialty practice is a response to growing client recognition of the value of broader, coordinated customer outreach beyond the ‘social-sphere.’ Services provided by the new practice include general interest media and trade press relations, government affairs and advocacy, guerilla marketing and special events. “These tactics influence and strengthen brand image when employed in conjunction with additional web-based and social media marketing,” Vondran adds.

TAG’s Public Relations/Public Affairs practice is led by TAG Senior Vice President, Ken Croken, who joined the firm earlier this year. Croken served as Chief Marketing Officer at Genesis Health System. He previously led the consumer technology practice at Edelman PR Worldwide in New York City and was the corporate communications “lead” for the global government industry marketing division of IBM Corporation in Washington, D.C.

Commenting on the announcement, Croken says, “While the marketing and sales landscape has changed dramatically over the past 25 years, one key principle has not. Comprehensive and relentless brand management is critical to consumer preference and business success. New trends and shifting circumstances only underscore the imperative of a ‘go-to-market’ strategy that employs all effective tactics, not just the most recent.”



TAG, established in 1990, began with a firm foundation in broadcast production and media. Since then we’ve evolved to meet the needs of our clients and build their brands.
TAG provides web design and development, social media marketing, video production, SEO, public relations, public affairs and much more. We invest in the stories and success of our clients and meet every challenge with creative thinking and enthusiasm. For more information visit www.tagteam.agency.

How to Create a Successful Email Marketing Strategy

You start your day getting up, showering, brushing your teeth, grabbing a cup of coffee on the run and finally making it to the office. What’s the first thing you do? Check your email. We all do it. In fact, the average office worker receives 120 emails every day! With so much to sift through, a lot of emails can get lost in the shuffle. Create a successful email marketing strategy to keep your company top-of-mind and to engage with both current and prospective customers.

Create Segmented Email Lists

Have you been sending every email to every person who’s ever subscribed to your emails? Yikes! It’s time for that to change. To continue to build your email lists you can solicit subscriptions on your website and social sites. But, instead of simply having an individual provide their name and email address, create a more robust form. After they provide the basics, ask additional questions to get to know the customer. How often do they want to receive emails from you? What are they interested in hearing about from your business? What do their buying habits look like? Questions like this will allow for you to create separate email lists and speak directly to their interests when crafting your emails, increasing your chances of conversion.

Establish Your End Goal

Before you begin writing your email, start by figuring out what it is that you want your audience to do. Are you looking to increase traffic to your website? Attend an event? Write a review? Then, what does a successful campaign look like for that specific objective? Not only will this strategy help you to write your send, but it will also prove to be beneficial when it comes the measuring its success and showing real, measurable ROI.

Content Creation

Once you’ve established a goal for your email, writing will be a breeze! Make sure the content provides your audience with enough information to pique their interest, but short enough to where they aren’t reading paragraphs. Call-to-action buttons (Learn More, Contact Us, RSVP, Book An Appointment, etc.) are particularly helpful in inciting action from your audience while increasing the chances of a click-through to a website or other landing page. Make the content as personal as possible. Sprinkle in verbiage that makes your audience feel like you’re just talking to them, as opposed to the hundreds of people on your list.

Mind Your Design

When writing your email, incorporate as much of your brand as possible – i.e. logos, color schemes, fonts, etc. so that it’s an accurate representation of your brand standards and so that your audience can identify that the email is from you and isn’t spam. Before you go ahead and schedule your email or press “send,” send a preview to yourself and view it on a mobile device, desktop and tablet to catch any formatting issues proactively rather than retroactively.

Consistency is Key

Remember when we were creating segmented email lists and asked our audience how often they’d like to hear from us? Well, it’s time to make good on those requests. Some people may want to hear from you once every week, while others may opt for less frequent communication. Or, if you can’t commit to sending more than a couple emails every month, tell them! It’s important to set a clear expectation up front and then follow through.

Analyze

Email isn’t something you can “set and forget.” Every month, sit down and look at how each individual email performed. What were your open, delivery, and click-through rates? Does certain content receive more engagement than others? What kind of devices is your audience using to open and view your emails on? Do certain times of the (AM/PM) day have an effect on email performance? After each send, take a look at your email’s data and draw some conclusions in order to determine the most valuable content for your consumers and your business.

Want more? Let’s talk! TAG’s Digital Media Team can help you in all areas of Email Marketing – from design and email list creation to copy, and beyond!

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Digital Tactics


Often, the biggest hurdle for advertisers is making sure that the right message is seen by the right people at the right time. And over the years, advertisers and marketers have developed and implemented creepy, but cool, ways to make that happen through the use of different digital tactics.

Digital targeting takes on many different forms and can be executed multiple ways – it really just depends on what’s best for your message and your target audience. Below are five digital tactics that the TAG team has found extremely effective.

1. Mobile Targeting

Advertisers have the ability to target their intended audience through their mobile devices. Targeting ads on a mobile device are cool because you can capture, or target, people who have visited your competitors – online or in-store – with your messaging. Mobile targeting also allows you to vary your messages by time of day, what they’ve searched for online, or what’s happening with the weather!

2. YouTube

Bumper ads are the 6-second, non-skippable ads that play before a user’s video on YouTube. Because of their length, bumper ads are great for building brand awareness and they act as a nice reinforcement for other digital strategies. Another digital tactic we love is YouTube TrueView which are longer in length and more educational than a bumper ad. TrueView ads are connected to Google, meaning you can get extremely granular with your targeting because it knows your audience’s search history and patterns. Just be careful your messages don’t become too targeted because you may miss someone in the upper funnel.

3. Native Advertising

Native ads are great because they take on the form of whatever website a user is visiting, making your advertisement come across as less intrusive and more conversational. Click-through-rates for native ads can perform up to 10x higher than other display ads, just make sure that your ad doesn’t come off as click-bait.

4. ConnectedTV

Connected TV is defined as a television set that is connected to the internet via built-in capabilities, a media streaming device, gaming console, or Blu-ray player, and facilitates the delivery of streaming video content. As of right now, there are three different ways to advertise on ConnectedTV: in-stream video, interactive pre-roll and home screen placements.

Creepy but cool, right?! What’s even crazier is that’s only the tip of the iceberg when it comes to digital advertising tactics! If you’re wanting to take your digital strategy to the next level, drop the TAG team a line and let’s talk.

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The Benefits of Effective Email Marketing

The Benefits of Effective Email Marketing

In today’s world, businesses need to connect with their audience in a highly personalized way in order to gain their attention and acquire their business. Email Marketing allows you to do all that, plus so much more. Current research has shown that no marketing category—such as print, digital, broadcast and search marketing—has the longevity or proven results than that of Email Marketing. While some marketing trends may come and go, Email Marketing will remain a powerful channel of business to consumer communication for decades to come—and here’s why.

Maximize your Return on Investment (ROI)
Did you know that email marketing is 20 times more cost effective than traditional media marketing? There’s no printing costs, no postage fees and no advertising costs—it’s about as affordable as targeted marketing can get. In fact, email marketing has been shown to bring in $44.25 for every $1 spent, compared to only $27 for direct mail or $8 for print advertising.

Target your Customers Directly
What makes Email Marketing so great, is the fact that you can deliver highly-personalized and relevant content directly to the home—or hands—of your customers. You have the ability to control exactly who sees your email by segmenting your contacts based on location, interest, demographics or any segmentation you see fit. Targeting your emails ensures that your audience receives content that is specifically suited to their interests, and is relevant to their needs.

Increase Brand Awareness
Each time you send an email, you are exposing your audience to your brand and everything you have to offer. With custom content, smart layouts, creative design and targeted sends, you are increasing awareness of your brand with each and every send. Plus, email marketing is easily sharable. With the simple forward button, your subscribers can share your content, deals, images or links with their friends and family, further increasing your brand awareness.You can also directly embed links to your website, blog or social platforms so your audience can further engage with and learn about your brand.

Measure your Results
As with any campaign, it’s important to measure its results and evaluate your efforts. Email Marketing is extremely easy to measure, and provides precise and valuable marketing metrics for each email sent, such as delivery rate, open rate, bounce rate, spam reports and click-through distribution, so you can pinpoint exactly which strategies are working, and which are not. Better yet, these metrics give you insight into your customers’ personal behaviors and interests, so you can better target and strategize your campaigns moving forward.

Reach your Customers on Their Level
Unlike social platforms, email is a much more professional medium, where people expect to receive information about products and services— some even prefer it. Recent studies show that 72 percent of people prefer to receive promotional content through their emails, compared to 17 percent of people who prefer social media. Reaching your audience where they prefer most will result in greater open and click rates, ultimately helping you increase brand awareness and make sales.

Are you ready to deliver a powerful message to your consumers via Email Marketing? The Social Media team at TAG is ready to help you maximize your profits and reach your audience with strategic Email Marketing. Contact us today!

Is Your Brand Right for Instagram?

Instagram is growing exponentially! With more than 400 million users, Instagram is a favorite social networking site among millennials. Is your business considering using Instagram? Before you get started, there are a few things you should consider.

The first thing you should think about is whether your brand is right for the audience that’s on Instagram.

  • The Instagram audience is pretty evenly split between men and women
  • 52 percent of users are between 18 and 29 years old
  • 24 percent of users have a college degree or higher
  • 53 percent make more than 50 thousand dollars annually

A great thing about Instagram is it’s truly one of the most personal networks, that allows your brand to share your story, background, history and vision in an engaging, visual way

Showcase customers using products or services
Showcase your products in new and interesting ways, and allow your followers to “window shop” through your Instagram account. For example, if you own a company that sells makeup, you can use photos and videos to showcase how your products are used by your customers. Plus, people LOVE to see themselves featured on social media platforms!

Go behind-the-scenes
Show your followers some great behind-the-scenes images that display your company culture. Snapping a photo of team members working or enjoying themselves is a great way to offer your followers an exclusive look into your working world.

Utilize hashtags
Don’t forget to take advantage of trending hashtags to give your message more exposure. Using hashtags that apply to your industry is a great way to play into what your brand is all about while engaging your target audience at the same time!

Content
Be sure you take the time to really think about your content strategy and plan what types of photos and videos you want to be using. There are a few tips and tricks you can use to increase engagement, including the following:

  • Posting a photo without a filter receives more engagement than a photo with a filter
  • Utilize the color blue to increase engagement—you’ll see about a 24 percent higher engagement rate in these photos

Don’t forget to share your Instagram content on other platforms, as well! Instagram makes it easy to share your content on other social networking sites by giving you the option to share on Facebook, Twitter, Tumblr, Flickr and more. And did you know that you can display your Facebook Ads on Instagram, too? This can help you get more bang for your buck out of your Instagram marketing!

 

Is your brand ready to take the plunge into Instagram? If you need help with your Instagram marketing, or any other social media strategy, be sure you give the experts at TAG a call, or visit us online!

 

Put the heart back into your content

Putting Heart into Your Content Image

Content marketing budgets are predicted to continue increasing, and social media is becoming inextricably linked to a successful content marketing strategy. However, it isn’t always simple to write content that engages and, more importantly, converts. One of the best ways to get that attention you’re looking for is to write content with heart in it, and these are a few tips to help you create content that hits your audience right in the feels.

Do your research

Stay on top of the industry you’re writing for. Set up Google alerts, follow partners and competitors on social media and subscribe to the feeds that will make you a semi-expert in that field. Relevant content starts with relevant information. Ask yourself: “If I made my living in this industry, what would I care about right now?”

Breathe life into your content by using an original voice

After jumping on the bandwagon topic for the industry (you know, for relevance), be sure you stand out. Take the angle that will resonate most with the brand’s target audience. Instead of another voice in the crowd, be a trusted source of information by carefully tailoring your content.

Pick a topic and stick to it

Especially on social media platforms, each individual post should speak to one specific topic. Keep the message clear by efficiently stating the topic, what piece of it you’re addressing and why it matters. This way, content is distributed in easy-to-manage bits that won’t confuse, bore or annoy your audience.

Put your best foot words forward

You have milliseconds to make a good first impression. Put the brunt of your information right at the front of your content. Use relevant photos and impactful words to get your message across even before your audience fully reads your post.

Make the company’s heart beat

The easiest way to lose an audience is to focus on the subject of the company. Warm up your posts by directing attention toward human aspects of the business. Leave out jargon, tell stories, highlight individual people, have fun and reassure your audience that there are, in fact, humans behind that digital platform.

 

If your content doesn’t seem to be hitting the mark, contact TAG. Our team of experts is ready to help you put the heart back into your content. TAG, we’re it!