TAG Employee Highlight: Brian Buckles

TAG Employee Highlight: Brian Buckles

A creative problem solver, Brian Buckles, Director of Design Services at TAG, works with our clients to help build their brands.

Brian is a Bettendorf native and a graduate of Iowa State University.

“I always knew I wanted to do something with art. My high school art teacher here in Bettendorf was a huge factor in my career path. He was an awesome teacher and taught us at a college level. He showed me different career opportunities for artists and encouraged me to pursue graphic design at Iowa State.”

Art has been his passion since he was little—but not his only passion.

Buckles Shark“When I was little I went back and forth between wanting to be an artist and wanting to be a marine biologist because I love sharks. Shark week is one of my favorite times of year. I even have tapes from when I was a kid of recorded shark shows.”

In fact, he loves sharks so much that if he were a superhero, he would be Shark Man.

“I’m not sure what my powers would be. I could have a great sense of smell, because sharks have an awesome sense of smell. But my powers would probably be to save the sharks from over-fishing somehow.”

When he’s not working, Brian’s time revolves around his family.

“Family is the most important thing to me. I love spending time with my three kids, and I really enjoy playing and watching basketball, too. We don’t have Netflix or cable anymore, but when we did I used to binge watch shows like New Girl. ”

His attention to detail and creative eye makes him fantastic at his job. His favorite part about working at TAG is getting to work with people who are specialists in their respective fields.

“I try to use whatever God-given abilities I have to bring a smile to someone’s face.

Of course, designing to produce effective communication that ultimately leads to increased sales for our client’s is incredibly important, and I take great pride in helping them accomplish those goals. But that moment when they first see something we’ve created and their face just lights up; that little moment makes all of it worth it.”

How does Brian sustain the energy to produce such amazing works of art? He can’t live without coffee!

Learn more about Brian and his talents by visiting our website portfolio.

The Importance of Brand Guidelines

The Importance of Brand Guidelines

Branding guidelines, brand standards, style guides. Whatever you call them, they are an important piece of building your brand. Branding guidelines set a foundation for your brand by creating a framework to operate in that’s consistent no matter what medium you choose.

So what are brand guidelines? Branding guides consist of essential rules for how to craft the visual pieces of your brand including typography, imagery, photography, logo usage, image style and more depending on the size and need of your business. These guidelines should point your communication toward your target audience with a consistent look and feel.

Consistency is vital in maintaining brand integrity. A guideline helps you maintain integrity by maintaining consistency in your branding efforts. And consistency makes you more recognizable in the market, assisting in building the way your brand is perceived. A guide plays an important role in perception. Every touch point between your brand and your audience should be used to reinforce a consistent perception.

Deviating from your guidelines can be harmful to your brand. Straying from your guidelines, be it typeface, color palette or tone, makes it harder to recognize your brand in the market. Not to mention it can make your brand look unprofessional. Consistency among all of your brand’s communications should always be your goal.

It’s easy to think that you can put off creating branding guidelines until a later date, but it’s important to start building that foundation right away. By using brand guidelines, you ensure that there’s an organized, cohesive approach to the points of engagement and communication with your audience that creates consistency in your communication.

At TAG, we recommend brand guidelines to all of our clients. Does your brand need help creating a guideline? Visit our website today to see how we can help grow your brand!