Defining Brand Identity with Design

Building a brand is a huge task in and of itself but being able to communicate your brand identity across multiple mediums can enhance the overall experience for the user. Graphics applied to a physical space allow a company to communicate their brand without having to say a word to customers or clients.

Environmental graphics can play a huge role in your brand. Your lobby space is a high foot traffic area, and you must consider visitors perception of your business. Imagery can be instrumental in the telling of your brand story through colors and engaging content.

TAG has helped define and redesign several projects for clients including refreshing and integrating a company’s brand identity though environmental graphics and identity design.

TAG

TAG experienced flooding in our lobby area, which resulted in the physical space needing to be redone. The team turned tragedy into triumph and completely redesigned and redefined the space. The goal of redesigning the lobby space was to create an area that is welcoming and comfortable to guests, but also to illustrate TAG’s brand design and identity. Graphically the piece showcases a timeline of TAG’s history to our clients but expresses our brand identity through a high trafficked area. The graphic features a mosaic of words and images that fit together like a puzzle, many of which carry meaning and are symbolic moments in TAG’s history. The space is extremely unique and has become a great conversation starter as clients and visitors want to learn more!TAG Lobby

Two Rivers Financial Group

When TAG originally designed Two Rivers Financial Group’s brand identity, it started with understanding the business and history as well as where they wanted their future to go. This led TAG to creating a brand that features hand-painted watercolor graphics which we developed in-house. The watercolor was meant to be a friendly visual approach tying directly to the reference of the water in the name. Simultaneously, we developed the positioning statement for the bank division “My Neighborhood. My Bank.” This was used to emphasize the local approach taken by Two Rivers in how they conduct their business and treat their valued customers. We crafted their annual report covering 2018, to feature both the brand look of watercolor graphics, and the local, community-involved focus of the report. TAG’s VP of Design Services Brian Buckles hand-painted the watercolor landscape scenes of key communities that Two Rivers Financial Group serves, resulting in a well-received and brilliantly designed annual report.

MtPleasant_DowntownDM_Principal  Burlington_Bridge

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L&W Bedding

Another client, L&W Bedding required a brand refresh which offered a unique challenge to the TAG team. L&W Bedding makes high-quality mattresses which are all made locally right here in the Quad Cities. The owner of L&W Bedding, John Wheatley, is such a part of his business that you often can find him sitting behind a sewing machine, stitching together the next mattress. Their existing brand identity did not communicate the hand-crafted and high-quality approach to mattress making that they offer. TAG’s approach was to redesign their logo, creating a graphic with a stitched look that is as unique as the business, but also redesigning the store’s interior and exterior signs to reflect the uniqueness of the business. The signage was created to help guide customers into and through the store, attention-grabbing floor graphics and delivery vehicle wraps. TAG’s recommendations were well received, and the in-store experience became a whole new environment. All the elements came together, forming a cohesive visual language and brand identity that consumers were able to retain with ease.

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Everyone’s brand is unique and can be translated through a variety of mediums. Your brand is your business, the essence of who and what you stand for. It is important that you communicate that effectively to your customers. To efficiently utilize and voice your brand, you must communicate it through multiple facets of media. Design can be an effective tool in giving your office an inviting look into your company’s brand identity. Let TAG help you redefine your brand and show people who you really are. Contact us here to get started.

TAG! You’re It!

Meet Brian Buckles!

Brian is our Vice President of Design Services and like a Great White shark he navigates the design waters with creativity and grace. We want to ask him questions about his approach to design and what frightens him the most.

You dabble in painting, if could get a life sized portrait of yourself and the family done, which painter/artist (dead or alive) would you choose to capture the moment?

Claude Monet has always been my favorite artist. His use of color and the ability to capture the sense of light and atmosphere of a scene through dabs of color is incredible. While Monet focused his subject matter primarily on landscapes, having him paint my clan in his style would be fun to see. He would definitely have to paint quickly though…my kids don’t like to sit still…

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How do you go about approaching creating a design or logo for someone? Does it require research or do you sort of jump in and you figure it out as you go along?

It’s all about research! Knowing the business and its history (unless it’s a startup), vision and key attributes are all imperative. The more of the story of the business that you know, the easier it is to develop a symbol that captures the essence of that story. Of course, you never know where the design process will lead you, but research is imperative to getting off on the right foot on the design journey.

You continue driving the same green car (which is in pristine condition btw) but if you could have any vehicle you wanted regardless of price or fictionality what would you choose and why?

I would love to have a fully-restored 1955 Chevrolet Bel Air. The design of the car and the attention to detail are amazing. Modern car is tougher, I don’t have one favorite but have always had a soft spot for the Chevrolet Camaro and Mazda Miata.

1955 Chevrolet Belair

Regarding design, how would you describe all of the complexities to someone who might not understand how much work truly goes in to what you do?

Design is really a process of elimination. It’s done best when you go through an exploration stage of research, sketching (tons of sketching!) to determine a design direction, selection of the best singular idea and then the refinement stage, which includes removing all unnecessary components of the design to whittle it down to it’s simplest and most effective form. While design still has an art element, design also has a job to do, and that is to communicate an intended message and we know that messages are best retained when they are clear and easy to remember. Many people can make something “look good”, but it’s next level when something that looks good is also able to clearly communicate the intended message. This is the challenge and what separates good design from great design.

Da dum…da dum da dum….da da da daummmmmmm. (Jaws?) You’re a big shark guy, what’s shark week like for you? Is it your Superbowl?

I am mildly (okay, majorly) obsessed with sharks, so yeah, Shark Week is a thing. If I’m honest, it’s the best week of the year, no contest.

Jaws

What are 3 of your favorite projects that you have worked on during your time at TAG?

I really don’t have 3 favorites. I really enjoy the problem-solving nature of design and helping the client achieve success through design is super rewarding for me. But if I had to pick some that were unique, creating the strawberry characters for the “Be Healthy QC” campaign for the Quad Cities Health Initiative was a fun campaign with a great cause, developing the Two Rivers Financial Group brand was great, working on the Hungry Hobo brand is always enjoyable (along with eating their sandwiches, particularly #3).

Is there something that scares you more than anything? If so, how much money would it take for you to face your fear?

Spiders! A LOT of money…haven’t settled on an amount yet but It’s more money than I’ve ever seen.

Spider

What is your favorite part about working at TAG?

I love that I get the opportunity to learn about so many different types of businesses and meeting so many different people. In many cases, I feel like I am an extension of their business and team, which is really cool. Plus, I totally dig graphic design so getting to do this everyday for my job is awesome. As a bonus, my TAG Teammates aren’t half bad either!

 

Expanding Your Nonprofit Identity: HAVlife™

Understanding your nonprofit’s brand identity is key when telling people what your organization is and its mission. Effectively marketing your non-profit and showcasing its identity gets your message out to more people, allowing for wider reach. You want to reach as many people as possible, and updating your web presence, utilizing social media and public relation events, you can start to gain a following.Havlife_Golf_Outing_Poster

TAG has assisted HAVlife™, an organization aimed at Preventing Lost Potential™ in youth ages 10 – 15, in crafting its brand identity and expressing how important the nonprofit’s mission is. TAG approached crafting an identity reflecting the nonprofit’s mission and resources it offers to students. By giving HAVlife™ a platform and web presence, it would be easier to showcase the organization and its mission.

Designing the HAVlife™ website, TAG clearly defines the HAVlife™ brand with a playful and unique user experience, while showing exactly what the mission is. Featuring videos of students pursuing their passions of artistry, athletics and music, the mission shines through. The site also includes the corresponding chapter pages of the HAVlife™ organization which include Dubuque and Johnson County. Each of these pages feature their own donation buttons and events corresponding to the area.

Havlife_MSO_PosterMarketing your nonprofit across various forms of media is also a necessity. TAG utilized digital design by creating Snapchat filters and digital media, including Facebook and Twitter, to market HAVlife™ to different audiences. Consistently posting and showing people that your organization is active in the community will expand your audience.

Presenting your nonprofit through public relations and hosting fundraisers is a great way to engage people. HAVlife™ hosts several annual fundraising events including the Martini Shake Off™ and a Golf Outing. These events have grown exponentially over the years, with the 2019 Martini Shake Off raising over $65,000 for local community organizations aimed at Preventing Lost Potential™.

If you are interested in learning now the TAG team can help market your nonprofit’s mission, contact us here.

International TAG Team

Many TAG clients are local, or U.S. based. But, did you know we work with international companies as well? TAG clients and services reach all over the globe, making us worldwide! This requires us to be extremely forward-thinking and compliant to assure we represent our clients effectively. So not only are we worried about compliance state-side but also abroad!

International Clients TAG currently works with:

Sandstrom Coating Technologies develops and manufactures quality coatings for customers all over the world. Sandstrom needed a contemporary website with improved Search Engine Optimization (SEO). The TAG team updated Sandstrom’s brand as seen on their website, to reflect its status in the industry and convey expertise to global customers.

Sivyer Steel Castings produces high quality steel casting products for use in the global construction, energy, military, mining and transportation industries. While the company implemented a plan to restructure in early 2018, the TAG team helped Sivyer launch their turnaround with key strategies focused on reinvigorating their brand. This involved redesigning their website and enhancing social media deployment to include video as well as public relation strategies to better communicate with a work market how Sivyer can meet the needs of the industry.

Crane Merchandising Systems is a leading global manufacturer of innovative solutions for vending machines, cashless systems, software and wireless communications. As a pioneer and market leader in vending, Crane has sought out new ways to enhance how consumers interact with their machines. TAG is engaged in assisting with launching new product brands utilizing strong design and messaging deployed on the web, print media and trade shows. All efforts are geared toward new customer lead development and current customer retention.

Sears Seating supplies superior seating solutions with over five generations of experience. Sears has expanded greatly over the years, establishing Sears Europe in the United Kingdom, signing a manufacturing partnership in India, expanding business in Brazil and even opening an office in Japan. The TAG team designed and launched a website that is adaptable in North America and Europe to help customers navigate their new site to easily receive the highest quality products.

TAG represents clients domestically as well as internationally, all over the globe. No matter the client if they are an Iowa native or a business owner in the United Kingdom, we offer the same services and steadfast dedication to creating and designing the very best. Our website compliance assures that your content will be accessible to all user no matter what country they reside in. For more information regarding our work please visit our website!

GDPR Compliance and Regulations

The General Data Protection Regulation (GDPR) is expected to set a new standard for consumer rights regarding their data, but companies will be challenged as they put systems and processes in place to comply.GDPR

The European Parliament adopted the GDPR in 2016, replacing an outdated protection directive from 1995. It carries provisions that require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. The GDPR also regulates the exportation of personal data outside the EU. The provisions are consistent across all 28 EU member states, which means that companies have just one standard to meet within the EU. However, that standard is quite high and will require most companies to make a large investment to meet and to administer.

But can they enforce the GDPR in the United States? The answer is yes, as proven by Privacy Shield that passed in 2016, the United States government is fully prepared to cooperate in the enforcement of privacy laws enacted by the EU.

“Any business that collects even anonymous information from EU residents will be subject to GDPR compliance and, in the event of noncompliance, hefty fines”

Compliance will cause some concerns and new expectations of security teams. For example, the GDPR takes a wide view of what constitutes personal identification information. Companies will need the same level of protection for things like an individual’s IP address or cookie data as they do for a name, address and Social Security number.

The two primary GDPR concerns for US companies include:

Cookie Law (consent) – Majority of websites use cookies which are extremely small files, downloaded to your device when you visit a website. Many commercial sites use them including banks, online publishers, blogs or e-commerce serving the purpose of counting the number of visitors and their behavior. We’ve all seen the phrase “by using this website, you accept cookies” or a variation of the statement. It informs the user, but does it give them an alternative? The GDPR looks to change this in the future giving users an informed choice.

Data Permission (protection) – This includes how you manage email opt-ins or people who request to receive promotional material from you. People need to express consent in a ‘freely given, specific, informed and unambiguous’ way, which is reinforced by a ‘clear affirmative action’.

For EU based companies, you have even more concerns:

  • Timely Breach Notification – If a security breach occurs, you have 72 hours to report the data breach.
  • Right to Data Access – If users request existing data profile, you must be able to provide them with a fully detailed and free electronic copy of the data you collected.
  • Right to Be Forgotten – Your customers have the right to request that you totally erase their personal data.
  • Data Portability – This gives users rights to their data. They must be able to obtain their data from you and reuse that same data in different environments outside of your company.
  • Privacy by Design – This section of GDPR requires companies to design their systems with the proper security protocols in place from the start.
  • Potential Data Protection Officers – In some cases, your company may need to appoint a data protection officer (DPO).

The GDPR defines several roles that are responsible for ensuring compliance: data controller, data processor and the data protection officer (DPO). The data controller defines how personal data is processed and the purposes for which it is processed. The controller is also responsible for making sure that outside contractors comply.Though the task seems daunting, compliance is extremely important and necessary when moving your company forward.

For more information on how TAG can help your company become compliant, or to request a compliance please visit our website for more information.

TAG! You’re It!

Meet Zach O’Connell! ZO_3

Zach recently celebrated his two-year anniversary at TAG and has been creating inventive designs and eating oatmeal every morning but today, we ask him about his creative process and other thought-provoking questions.

If you had to describe yourself using a kitchen utensil, what would you be and why?

I am a knife because of how sharp I am.

What helps you get into that creative space to design?

I am most creative when I am able to really focus on what I’m doing with a clear mind, so I will do things like go on a walk during my lunch break to help me get into that space. I also do a lot of sketching quickly, get a lot of ideas out before taking it to the computer.

You have a time machine. You can go back to any time period to have dinner and conversation with 3 people. Who are they and why?

First, I would pick Walt Disney to hear about the humble beginnings of what has become a massive company.

Second, I would pick one of my ancestors like my great great grandfather because I don’t know really anything about them and it would be interesting to learn more about where I come from.

Third, Steve Jobs, because I could hear about the early days of Apple, but more importantly, I hope he would be able to tell me about the early days of Pixar as well.

Tell me one thing about design that everyone outside of that world might not understand?

How valuable it is.  A lot of work goes into making things look good and function well, and it can have a massive impact on how we interact with the world around us.

You find yourself trapped in the board game Jumanji, do you think you survive or is it Game Over? giphy

Am I allowed to watch the movie before entering the game, so I can remember how to get out? Regardless, I’ll make it out.

What are your 3 favorite projects you have worked on at TAG? 

Three of my favorite projects I’ve worked on are: Logo and website design for Smokestack, packaging re-design for Hungry Hobo, and I still think it’s cool when I see Genesis buses driving around town with artwork I created on them.

When is your ideal bed time?

I used to be a pretty devoted 11:00 pm guy, but recently I have been getting up earlier and have transitioned to more of a 10:00 pm person (sometimes it’s more like 9:30. Teenage me would be shocked).

Finally, what is your favorite part about working at TAG?  

My favorite part about working at TAG is getting to be creative with a great team every day!

TAG Expands Service Line Offerings

TAG Expands Service Line Offerings

 

Davenport, Iowa – The region’s most comprehensive marketing and communications services provider is expanding its client offerings. TAG has established a Public Relations/Public Affairs practice within the agency. In making the announcement, TAG Chief Executive Officer, Mike Vondran says, “Focus on new, ‘break-through’ digital marketing tactics has ignited TAG’s success and client growth in recent years. But, it also has distracted many TAG clients from more traditional, ‘tried-and-true’ marketing activities. By offering a ‘one-stop-shopping’ solution, our clients will now benefit from a more coordinated and highly effective marketing program.”

According to Vondran, this new TAG specialty practice is a response to growing client recognition of the value of broader, coordinated customer outreach beyond the ‘social-sphere.’ Services provided by the new practice include general interest media and trade press relations, government affairs and advocacy, guerilla marketing and special events. “These tactics influence and strengthen brand image when employed in conjunction with additional web-based and social media marketing,” Vondran adds.

TAG’s Public Relations/Public Affairs practice is led by TAG Senior Vice President, Ken Croken, who joined the firm earlier this year. Croken served as Chief Marketing Officer at Genesis Health System. He previously led the consumer technology practice at Edelman PR Worldwide in New York City and was the corporate communications “lead” for the global government industry marketing division of IBM Corporation in Washington, D.C.

Commenting on the announcement, Croken says, “While the marketing and sales landscape has changed dramatically over the past 25 years, one key principle has not. Comprehensive and relentless brand management is critical to consumer preference and business success. New trends and shifting circumstances only underscore the imperative of a ‘go-to-market’ strategy that employs all effective tactics, not just the most recent.”



TAG, established in 1990, began with a firm foundation in broadcast production and media. Since then we’ve evolved to meet the needs of our clients and build their brands.
TAG provides web design and development, social media marketing, video production, SEO, public relations, public affairs and much more. We invest in the stories and success of our clients and meet every challenge with creative thinking and enthusiasm. For more information visit www.tagteam.agency.

Marketing to Generation Z


Knowing your target audience is important to effectively market your business. For example, audience members for an interior design business are typically going to look, and act, a lot differently than audience members for a company selling beef jerky. Defining your audience is key in getting your business’ message in front of people who are ready to engage and convert.

Just when you think you’ve mastered marketing to Millennials, a new generation comes running through the doors full speed ahead. Allow us to introduce you to Gen Z.

Who is Gen Z?

Gen Z is the generation born between 1996 and 2012. There are over 23 million people in the U.S. alone who identify as members of Gen Z and it is considered America’s most diverse, multicultural generation to date.

Unlike Millennials, Gen Z is characterized by their initiative and entrepreneurial skills. They grew up during tough times (post 9/11, the recession) and over half of the generation is already actively saving for retirement, in fear that they will never have social security to claim.

Celebrity endorsements really resonated with a Millennial audience and this remains true when talking to members of Gen Z as well. But, Gen Z puts importance on transparency so if celebrities are in the ads they’re seeing, they prefer the endorser discloses that they’re getting paid to talk about a brand or product. Authenticity is (major) key! 

What social platforms do they prefer?

While Gen Z spends most of their time on YouTube, they do still utilize other social platforms – but for different reasons.

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Source: Defy Media Acumen Survey (March 2017)

They’re most likely to keep in touch with friends on Snapchat, while Facebook is where they keep tabs on Grandma. YouTube comes out on top for where Gen Z is interested in getting shopping recommendations (product reviews) and how-to videos (tutorials).

Gen Z loves technology – and as they should. They grew up with accessibility to technology and don’t know a world without the internet, cell phones or Mark Zuckerberg. Gen Z’s dependency on tech has already impacted the way businesses are marketing their products and services. They consume information online – with YouTube leading the charge. YouTube is how members of Gen Z learn how to change a tire, bake a cake, learn an instrument, and more! In fact, 95% of Gen Z uses YouTube regularly and 50% believe they can’t live without it.

With so much focus on digital, traditional media (TV) has taken a back seat. But don’t get it confused, video consumption continues to grow – it’s just on more non-traditional platforms like YouTube, Facebook, Instagram, Snapchat and ConnectedTV. In fact, these platforms are instrumental in getting video messages across to members of Gen Z.

How do I reach Gen Z?

Gen Z is really in-tune with brands that are being genuine and authentic in their marketing, more so than any other generation. They identify and focus on meaningful brand interactions and are most likely to dismiss marketing efforts that come across as insincere. Because Gen Z prioritizes transparency, social channels, like Instagram, give consumers the opportunity to

learn and interact with businesses more organically. Gen Z prefers unobtrusive brand messaging, which is evident in the rise, and success, of influencer marketing.

Your business can also reach members of Gen Z by creating a YouTube channel and uploading engaging and informative content. Or, if you’re looking for paid advertising opportunities, YouTube TrueView and/or Bumper Ads will deliver your messages on platforms Gen Z is already using in a cost-effective manner.

To put together a comprehensive marketing approach for Gen Z, talk with the TAG Team. We build brands that matter.

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Which is Better for Your Brand: Snapchat or Instagram?

59% of 18-29 year-olds use Instagram (via SproutSocial) while Snapchat reaches 41% of 18-34 year olds in the U.S. every day (via Smart Insights). Needless to say, if you’re not on at least one of these platforms, you’re missing out on marketing to a large, and important, audience.

While Instagram and Snapchat are similar, the two cater to different audiences, with different content that can be interacted with in different ways, so we’re breaking it down to help you figure out which platform is best for your business.

 Similarities

Instagram was released in October 2010, just shy of a year before Snapchat’s launch in September 2011. Instagram and Snapchat allow their users to share their experiences through images, and both platforms eventually expanded to incorporate video.

Snapchat originated the “stories” concept early into its existence. A “story” gives you the option to share one or more photos and/or videos for up to 24 hours with your friends. Instagram implemented its “stories” feature in August of 2016 and, for many, blurred the lines between the two platforms. As you’ll learn below, Snapchat and Instagram are still very different when it comes to audiences and content.

Audiences

Instagram caters to an older audience when compared to Snapchat. 59% of its audience is made up of 18-29 year olds, with 30-49 year-olds making up 33% of its audience.

Instagram’s audience base is also more educated than audiences on other social platforms. 37% of adults with some college experience use Instagram and college graduates make up 33% of its users.

Instagram’s income demographic reinforces the fact that its users are college educated, as 37% of adults who make more than $75,000 are on the platform.

Source: SproutSocial

Snapchat is the most-used social platform for people aged 12-24. In fact, 13-24 year-olds account for 60% of Snapchat’s total audience. According to MediaKix, 60% of college students would purchase from a brand if they were sent a coupon on Snapchat and 77% of college students use the platform daily, averaging 25-30 minutes.

Source: Smart Insights

Content

(Fun fact: Kylie Jenner revealed in her E! series Life of Kylie that she pays nothing for advertising. The 20-year-old CEO of Kylie Cosmetics says that the only advertising she does is on her personal Instagram and Snapchat accounts.)

Snapchat and Instagram both offer a platform for people to share photos and videos, but the content being shared differs.

Content on Instagram is often edited and refined. Brands are easily found on the platform, and the content shared is accessible by anyone, as long as your account is not set as “private.” Posts on Instagram also have a longer life-span, as once they are “posted,” they’re available for people to look at and interact with forever (or until the person who posted it, deletes it).

Unlike Instagram, most of the content that’s shared on Snapchat is typically between two “private” accounts and isn’t open to the public. However, there are public profiles (brands, celebrities, public figures, etc.) and the content that’s posted from those accounts is raw and unrefined. This kind of authentic content really resonates with Gen Z, as they feel that the brands that share raw and real content are more trustworthy.

A lot of brands find success using Snapchat geofilters, which can be designed on Snapchat’s website with their pre-made templates, or personally designed and uploaded (Geofilters are photo and video overlays that are accessed within a set location). For example, if your business is putting on an event where you know a lot of its audience members will be on Snapchat (concerts, fairs, etc.), then a geofilter would be an easy, effective and cost-efficient way for that audience to interact with your brand.

Interactions

The content is different on each platform, so the way it’s interacted with is different, too.

Content on Instagram can feature custom hashtags, users may tag other businesses or people, and there’s the ability to “like,” “comment,” “share,” “save,” and “send” photos and videos. In fact, 7 out of 10 hashtags on Instagram are branded, according to SproutSocial. Much like posts on Facebook, when you’re posting to Instagram, you also have the ability to select a location to associate your post with, giving that piece of content yet another way to be found.

When Snapchats are played, users have the ability to privately respond either via text or by snapping back a photo or video. Recently, Snapchat gave its users the ability to attach a link to their posts when users swipe up, giving brands the ability to track traffic from Snapchat more easily. On Snapchat, users can also see who has viewed their posts, who has replayed a snap and which users have taken a screen shot of the post.

What’s best for your brand?

Now that you know the differences between Snapchat and Instagram you could go frolic in a field and throw paper hearts in the air in celebration (thanks for the transition, Chris Pratt), OR you could get serious about your social strategy and call TAG! Let’s talk about which platform is best for your brand.

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How to Utilize Pinterest to Grow Your Business

How to Utilize Pinterest to Grow Your Business

Currently, there are over 100 million active users on Pinterest. That means that there are more than 100 million users who could potentially interact and engage with your content. What has turned into the go-to place for individuals to collect and organize everything they love, now offers businesses an ideal platform to showcase and market their products—especially if their products are visually appealing. Could your business benefit from Pinterest? Keep reading to find out!

Advantages of Pinterest over other social platforms

  1. Pins have a longer lifespan than posts or tweets: Because over 80 percent of pins are classified as “re-pins”—compared to 1.4 percent of tweets that are re-tweeted—pins have the potential to reach more users over a longer period of time. While the average lifespan of a tweet or Facebook post is measured in minutes or hours, the average pin can come up in user searches months or years after it was originally pinned. And because Pinterest is commonly used to help users plan for big life events—like a wedding, baby or new home—pins chosen by these users are likely to be active for longer periods of time.
  2. Search with Lens: Pinterest is trying to close the gap between its app and the real world, and it’s that much closer to doing so with Lens – a search function that allows users to upload pictures of items from their camera roll or in real-time and will, in turn, deliver like items or ideas. For example, you see some lady at lunch wearing these shoes that you just have to have. Take a picture of them, upload it to Pinterest using Lens, and Pinterest will find items that look like those shoes and will even populate other clothing items that would pair well. Or, if you’re at home and you’re wanting to make dinner with a particular spice, take a photo of it and then upload it through Lens to get recipes that include that ingredient! Lens makes it easier for both you and your customers to find what they’re looking for. The easier it is for your customers to find you, the easier it is to make the sale.
  3. Drive consumer purchasing behavior: Because Pinterest is visual by nature, businesses can use their products to catch the eye of potential consumers with fun, visually-engaging content. Pinterest acts as a product review platform, shopping catalog and customer advice column all in one convenient location, which means that (if done correctly) businesses can market their products and close deals all in one space. In fact, 25 percent of customers reported buying a product or service after discovering it on Pinterest, and admitted to only buying products once they could see the product in real life settings—like through photos on Pinterest!
  4. You set the terms: Thanks to its pinning board capabilities, Pinterest allows businesses to get as specific or as broad as they would like. You can set up a tightly defined board that only covers one product or service that you offer, or you can create general lifestyle boards—the choice is yours. Users also have the power to follow only the boards that they are interested in, which makes Pinterest more appealing because it does not require an “all-or-nothing” attitude—like Facebook or Twitter.

Is Pinterest right for your business?

  1. Visual appeal: Are you selling a product? Is it a visually-appealing product? Do you have high-quality, web-ready photos of your products? If the answer is yes, yes and yes, then chances are, Pinterest is right for your business. The trick to a sound Pinterest presence is quality over quantity. Remember, if you want your audience to engage with and respond positively to your photos, you must make sure your photos are clear, concise and of the highest quality.
  2. Gender split: Is your target market mostly female? 85 percent of current Pinterest users are female, so if your business predominantly targets women, Pinterest is the place for you.
  3. Industry dominant: Just like all marketing platforms, certain industries will benefit more from one platform than others. Due to its visual nature, industries that benefit from Pinterest include fashion, event planning, home and lifestyle, flooring and health and beauty.
  4. Social presence: Does your business already have a Facebook or Twitter account? Pinterest works best if you are able to cross promote your boards or pins on various social platforms, so before you create a Pinterest account, make sure you’re up and running on other social platforms, as well.

Pinterest is a wonderful tool businesses can utilize to capture their audiences’ attention, and communicate with essential target markets—plus, it’s fun! Here at TAG, we love Pinterest, and we’re ready to help you utilize its capabilities to its fullest potential to help your business skyrocket in the marketplace. Are you ready to become a Pin-master? Contact us today!