TAG Blogging Best Practice Guide

Blogging is an effective way to reinforce your brand and draw audiences to your site. Writing engaging content, using SEO optimization, can bring in a broader audience, largely increasing the number of views to your blog and overall site. Here are some of TAG’s best practices when writing a blog:

Audience- Understanding who your key audience is can assist tremendously in blogging. Writing to a specific audience will engage them and keep them on your site. Incorporate audience data tracking into your content strategy to remain relevant to what your audience is thinking. Consider your audience, try to figure out their problems, then provide the answers they are seeking. Look to industry experts for their input, including quotes and interviews. Garner information on your audience from the experts and you can effectively communicate with them.

Hooking your Audience- You need to catch the eyes of your audience. Your headings need to capture the readers interest, but also make them want to read your blog post. Answering the problem within your heading defeats the purpose of reading your article. A header should never exceed 60 characters. Give the reader a small dose with the heading then further explain in your blog. Create interest in the reader then make them read your blog to find the answer to the question you pose. Using steps or lists is another way to engage your audience.

Content- Quality over quantity. Attention spans are shorter, people need to be drawn in with vivid content. Write engaging copy and grab people’s attention. It is better to compose two well written, thought-out blogs than hastily putting out four sub-par blogs. High-quality content is useful, and by providing your audience with solutions to their problem, your brand will become a helpful resource they look to. Content also includes photos, illustrations, charts, videos and quotes—use visual content to break up text or help better translate your ideas while keeping your readers engaged. Recommended word count has varied over the years, recent trends believe longer blogs tend to receive more views. Average of 500-1000 words is a good starting point, though your main goals are answering user questions and exceeding competitors’ content.

Mediums- People typically think of blogs in the form of written blogs. Any social platform utilizes video so why can’t your blog? Utilize all the tools social media has provided and create a video to include on your blog. Short videos have become a must-have on social media sites and including them in your blogs can attract a new audience.

Consistency- Continually writing your blog will drive more people to see it and keep your usual audience engaged with it. No matter if it is one blog a week or two a month, always putting out content will drive people to your site. Make your brand accountable by producing something week in and week out so your audience expects content.

Search Engine Optimization- If you’re unfamiliar with SEO, get familiar quick, then continue learning about it because it is a constantly shifting and twisting metric. By not optimizing your blog posts you are inhibiting the reach of your audience and growth of the overall blog. Use metrics to improve future blogs, and see which strategies are working. What are the best times to post, word count, and amount of people reading your blog to the end are all questions that can be answered by metrics.

Organization- Creating an organized calendar of content for the month will significantly help your team. Posting blogs or content several times a week can often have overlap or even repeat a topic.  Having a calendar of when and what you are posting for the week or month will reduce clutter, similar posts, and keep your team organized. Always try to include current events or trending topics to keep your content fresh and in the social loop.

Social Media: How to use top platforms to reach your marketing goals

social platforms

Facebook, Twitter, Pinterest, with so many social networks out there it can be hard to tell how to use them best to market your business. Each network is used differently by users, which means your marketing tactics should be different for each one.

Read on for tips on how to do it.

Connect with consumers through Facebook

Facebook is great for initiating two-way communication between you and consumers. Include calls to action and questions in your posts to get the best engagement with your followers.

Quick stat: 31 percent of Facebook users report it plays a role in influencing their purchasing decisions.

Validate your expertise through Twitter

Tweeting links to interesting articles about your industry gets your Twitter handle noticed by other users, and situates your business as an expert in that area. But remember to interact with other five times for every original tweet.

Quick stat: 21 percent of Twitter users report it plays a role in influencing their purchasing decisions.

Boost your website’s Search Engine Optimization with Google+

Google automatically places websites with Google+ accounts higher up on its page search results with related key words. Hello page one visibility!

Quick stat: 61 percent of top brands are represented on Google+

Educate consumers through YouTube

Photos and short descriptions aren’t always enough to educate your consumers about your products, services or know-how. Create short videos with tips, tricks and advice to demonstrate what makes you stand out from competitors.

Quick stat: 90 percent of online shoppers find videos useful when deciding to make a purchase.

Generate leads through blogging

You recognize the need for your product. You understand the value of your services. The trick is to get consumers to do the same. Starting a company blog on relatable topics is a great way to do this – plus demonstrate your professional expertise.

Quick stat: 61 percent of online consumers made a purchase based on blog recommendations.

Showcase your work to targeted audiences through Pinterest

Pinterest is dedicated to saving pictures that link back to a website. Businesses can use this channel to upload pictures of their work and link it back to their website. Target audiences are best reached when other boards are included with related interests. Home improvement, fashion and travel are among the top industries to utilize Pinterest.

Example:

Flooring specialist? Include a board of before and after projects you’ve completed and link it back to your contact page on your website. Create other boards for your page such as home improvement tips and DIY crafts to draw in your target audience.

Quick stat: 25 percent of Pinterest users report it plays a role in influencing their purchasing decisions.

Learn more about social media marketing by downloading our free white paper.