Nielsen, get out of the way. What television producers care about now is online engagement through social media. People love to engage with each other while watching their favorite shows or sporting events.
Brands are taking notice, too. They’ve realized a captive audience exists online during peak viewing spots and they want to talk with them!
Live tweeting and interacting with online viewers is a way to show your brand’s personality, throw in some advertising, and grow your online audience. Twitter’s own research suggests that brands that live tweet see greater follower growth and retweets, so it really is a no brainer!
But if you’re going to do it. Do it right.
Use hashtags. The RIGHT hashtags. Each show or event has specific hashtags the masses will use! Make sure you’re using them.
Have some personality. Use social media as a platform to show an audience that humans really are behind your brand! Interact with your follows, too. Ask them questions or set up a poll on Facebook or Twitter with a relevant question throughout the show or event.
Give in! Use the live tweeting session and interactions to give away something to your followers! Whether it’s a coupon, merchandise, or a special offer, it’s a great way to interact with your online audience.
If you need help, we’re it. We’ve done It before! Check out our live-tweeting session during the Super Bowl.