It’s very frustrating for a business owner to type in keywords related to their industry only to find his or her website on page two, three or even four of the page results. After all, most Internet users typically never go beyond page one of the search results.
Websites with low on search visibility get fewer clicks and don’t attract authoritative links from other websites. A poor search ranking doesn’t necessarily mean a business isn’t as liked or respected as its competitors. It just means the business hasn’t been taught the ins and outs of Search Engine Optimization, or SEO. That’s where TAG comes in.
TAG works with its clients to improve SEO – the ability for a website to appear in top web search results. The first step is to understand who their customers are and where they come from. TAG has a great tool for this – we call it a TAGmap™.
During this process, we sit down with the client and take a good hard look at the clients’ goods and services, strengths and weaknesses and define business goals. Then we take the results and build personalized marketing strategies to maximize growth.
Potential strategies include:
- Optimizing website content to use trending keywords in search to aid in search visibility
- Creating social media profiles and using content to help build website traffic
- Claiming and improving the validity of website listings
Contact TAG today to discuss your SEO options to improve your business!
Brian Marshall, Digital Marketing Specialist