TAG To Open Des Moines Branch Office

47577626_2630691396948486_3214311747179511808_nDavenport, December 5…TAG CEO, Mike Vondran, announced today the Quad Cities-based marketing and advertising organization will expand to Des Moines in January 2019. “We believe the market is ready,” says Vondran. “Our ‘brand-focused’ approach to marketing, combined with our expertise in both the latest digital and more traditional tactics has earned TAG a growing base of clients. Many of these organizations want to expand to new markets and we want to help them succeed in that effort. Moreover, we believe there’s significant unmet demand in the Des Moines region for a true full-service agency, providing ‘one-stop’ brand marketing support.”

The new TAG office will be located at 100 East Grand Avenue in the East Village/Capitol Hill area of Des Moines. “This new location will serve as a ‘home base’ for TAG operations in Polk and neighboring counties,” says Vondran. “Already, TAG brand management staff is working with clients throughout central Iowa, including Clarke, Mahaska, Marion and Polk Counties.

According to Vondran, the new location will also improve the organization’s ability to meet the state government relations needs of current and prospective TAG clients. Vondran adds, “Today’s more savvy clients recognize the value of a comprehensive branding program that includes web-based social media, traditional advertising and promotions programs, and an effective ‘influencer’ strategy that includes trade associations, community organizations and federal, state and local government relations.”

In addition to its current headquarters in downtown Davenport, TAG also maintains an office in Dubuque, serving clients in that tri-state market.

TAG! You’re It!

Meet Emily Field!

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If you had to describe yourself using three inanimate objects, what would they be?

A house plant – I’m always looking for ways to grow, both personally and professionally. Plus, in this cold Iowa weather, you won’t catch me dead outside.

A planner – Organization is my middle name, or so I think it should be.

Laffy taffy – I think laughter is the best medicine out there, next to red wine, of course. Plus, I’m a total sweet tooth!

So, Emily, we hear you have a dog by the name of Pierce. If you could dress Pierce up in any costume what would it be?

You know how everyone claims they have the best dog?! I find it hard to believe! Clearly, they haven’t met Pierce. Recently, Pierce dressed up as a Beanie Baby for Halloween! I don’t know about you, but I sure thought he looked like one handsome fella!

Pierce

TAG sends you on an airplane over the Pacific to have a meeting with a client. The plane malfunctions leaving you on a deserted island. You have one book, one movie, and one other object with you. What are they?

  • The Woman in Cabin 10. If you haven’t picked this page-turner up, do so immediately!
  • Do nine seasons of The Office count as one movie?
  • Of course, Pierce. Someone has to keep me company!

Finally, what is your favorite part about working at TAG?

The list really does go on and on. Every day I come to work I learn something new and am challenged to think in fresh, new ways for each and every one of our clients. Every member of the creative team surrounds me with constant support – they really are my own set of personal cheerleaders!

TAG Announces Promotions and New Team Members in Davenport and Dubuque

“I am pleased to announce the promotions and additions of several new TAG team members,” says Mike Vondran, TAG CEO. “We are so fortunate to have these talented souls as part of the TAG family. Their commitment to client service and being a most valued business partner is truly appreciated by all who work with them!”

Please help TAG congratulate:

  • Brian Buckles on his promotion from Director of Design Services to Vice President of Design Services
  • Jordan Sigwarth on his promotion from Accounting Manager to Agency Controller
  • Emily Field on her promotion from Content Strategist to Associate Content Director
  • TAG is also excited to welcome:  
  • Rob Fuller as a Brand Manager
  • Adam Tigges as a Brand Manager
  • Callahan Herrig as a Content Strategist
  • Michelle Rogis as an Associate Media Manager

Click here for more information about TAG’s team of marketing experts!

TAG Expands Service Line Offerings

TAG Expands Service Line Offerings

 

Davenport, Iowa – The region’s most comprehensive marketing and communications services provider is expanding its client offerings. TAG has established a Public Relations/Public Affairs practice within the agency. In making the announcement, TAG Chief Executive Officer, Mike Vondran says, “Focus on new, ‘break-through’ digital marketing tactics has ignited TAG’s success and client growth in recent years. But, it also has distracted many TAG clients from more traditional, ‘tried-and-true’ marketing activities. By offering a ‘one-stop-shopping’ solution, our clients will now benefit from a more coordinated and highly effective marketing program.”

According to Vondran, this new TAG specialty practice is a response to growing client recognition of the value of broader, coordinated customer outreach beyond the ‘social-sphere.’ Services provided by the new practice include general interest media and trade press relations, government affairs and advocacy, guerilla marketing and special events. “These tactics influence and strengthen brand image when employed in conjunction with additional web-based and social media marketing,” Vondran adds.

TAG’s Public Relations/Public Affairs practice is led by TAG Senior Vice President, Ken Croken, who joined the firm earlier this year. Croken served as Chief Marketing Officer at Genesis Health System. He previously led the consumer technology practice at Edelman PR Worldwide in New York City and was the corporate communications “lead” for the global government industry marketing division of IBM Corporation in Washington, D.C.

Commenting on the announcement, Croken says, “While the marketing and sales landscape has changed dramatically over the past 25 years, one key principle has not. Comprehensive and relentless brand management is critical to consumer preference and business success. New trends and shifting circumstances only underscore the imperative of a ‘go-to-market’ strategy that employs all effective tactics, not just the most recent.”



TAG, established in 1990, began with a firm foundation in broadcast production and media. Since then we’ve evolved to meet the needs of our clients and build their brands.
TAG provides web design and development, social media marketing, video production, SEO, public relations, public affairs and much more. We invest in the stories and success of our clients and meet every challenge with creative thinking and enthusiasm. For more information visit www.tagteam.agency.

How to Create a Successful Email Marketing Strategy

You start your day getting up, showering, brushing your teeth, grabbing a cup of coffee on the run and finally making it to the office. What’s the first thing you do? Check your email. We all do it. In fact, the average office worker receives 120 emails every day! With so much to sift through, a lot of emails can get lost in the shuffle. Create a successful email marketing strategy to keep your company top-of-mind and to engage with both current and prospective customers.

Create Segmented Email Lists

Have you been sending every email to every person who’s ever subscribed to your emails? Yikes! It’s time for that to change. To continue to build your email lists you can solicit subscriptions on your website and social sites. But, instead of simply having an individual provide their name and email address, create a more robust form. After they provide the basics, ask additional questions to get to know the customer. How often do they want to receive emails from you? What are they interested in hearing about from your business? What do their buying habits look like? Questions like this will allow for you to create separate email lists and speak directly to their interests when crafting your emails, increasing your chances of conversion.

Establish Your End Goal

Before you begin writing your email, start by figuring out what it is that you want your audience to do. Are you looking to increase traffic to your website? Attend an event? Write a review? Then, what does a successful campaign look like for that specific objective? Not only will this strategy help you to write your send, but it will also prove to be beneficial when it comes the measuring its success and showing real, measurable ROI.

Content Creation

Once you’ve established a goal for your email, writing will be a breeze! Make sure the content provides your audience with enough information to pique their interest, but short enough to where they aren’t reading paragraphs. Call-to-action buttons (Learn More, Contact Us, RSVP, Book An Appointment, etc.) are particularly helpful in inciting action from your audience while increasing the chances of a click-through to a website or other landing page. Make the content as personal as possible. Sprinkle in verbiage that makes your audience feel like you’re just talking to them, as opposed to the hundreds of people on your list.

Mind Your Design

When writing your email, incorporate as much of your brand as possible – i.e. logos, color schemes, fonts, etc. so that it’s an accurate representation of your brand standards and so that your audience can identify that the email is from you and isn’t spam. Before you go ahead and schedule your email or press “send,” send a preview to yourself and view it on a mobile device, desktop and tablet to catch any formatting issues proactively rather than retroactively.

Consistency is Key

Remember when we were creating segmented email lists and asked our audience how often they’d like to hear from us? Well, it’s time to make good on those requests. Some people may want to hear from you once every week, while others may opt for less frequent communication. Or, if you can’t commit to sending more than a couple emails every month, tell them! It’s important to set a clear expectation up front and then follow through.

Analyze

Email isn’t something you can “set and forget.” Every month, sit down and look at how each individual email performed. What were your open, delivery, and click-through rates? Does certain content receive more engagement than others? What kind of devices is your audience using to open and view your emails on? Do certain times of the (AM/PM) day have an effect on email performance? After each send, take a look at your email’s data and draw some conclusions in order to determine the most valuable content for your consumers and your business.

Want more? Let’s talk! TAG’s Digital Media Team can help you in all areas of Email Marketing – from design and email list creation to copy, and beyond!

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Changes to the Facebook Algorithm: What it Means for Your Business

Changes to the Facebook Algorithm: What it Means for Your Business

The news is everywhere: Mark Zuckerberg made an announcement last Thursday that Facebook users would begin to see more posts from friends and family, and fewer posts from brands, celebrities and news outlets.

The changes are intended to maximize the amount of content with “meaningful interaction” that people consume on Facebook, Mark Zuckerberg, the company’s chief executive, said in an interview.

But, what does this mean for your business’s Facebook presence?

In the simplest terms, it means that your page’s organic reach will once again be declining and fewer fans will automatically see your content displayed in their feeds. Although these changes may seem daunting, there are several ways to continue to use Facebook to keep your brand in front of your target audience.

 

  1. Tell a Story
    There is nothing more personal than telling a story, and personal stories of staff, customers and your community will continue to be content that engages, resonates and creates a positive feeling amongst your audience. Find creative ways to portray your messages via stories that inspire, engage and incite emotion.
  2. User-Generated Content
    “The importance of user-generated content, which has already been proven to be the No. 1 driver of social influence on purchase decisions, is greater than ever if posts from friends and family are going to be prioritized above all else,” said Katherine Hays, CEO, Vivoom.
  1. Engage!
    Likes, comments and shares will continue to be a way to push your content into your audiences’ feeds. The more likes, comments and shares, the more relevant the content. The fewer the engagements, the less likely it is for your audience to see your posts.
  2. Video Features
    While Facebook may diminish the amount of views on some video content, like publishers who just overlay text on stock video, thoughtful and engaging video content will continue to thrive on the platform. In order to stand out, utilize features such as native video and live video to differentiate your message in an engaging format.
  3. Effective Advertising
    Get the right message in front of your target audience through Facebook Advertising. But don’t just boost a post to a generic audience, find the right type of Ad and narrow your audience to ensure your message resonates.Visit our blog for our Five Rules of Facebook Advertising for more details.

 

 

At TAG, we take social media very seriously, and it’s our job to stay on top of changes that affect businesses and brands across all platforms.  If you have questions about what this new algorithm means for your business, let’s talk. Our team of social media strategists will help you put a plan in place to make sure your content hits the mark!

 

 

Get To Know Latricia Jones

The face behind accounting at TAG.

 

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We sat down with our very own, Latricia Jones to get know what makes Latricia…well, Latricia.

 

We’re so glad you’re here, Latricia! Rumor has it you’re a Davenport native?

I am! I’ve lived in Davenport since ‘91, but moved away for a few years. Now I’m back!

We’re sure happy you decided to return. What’s one thing you missed while you were gone?

The farmer’s market and being able to go down by the riverfront anytime I want! I also love that there’s always something going on. From fairs to festivals, you can always find something to do.

We agree! What is the best thing to happen to you in the past month?

I found out I got this job! I was so excited to return to Davenport. I had a matter of days to pack and move here, but was so thrilled!

We may be a little biased, but we think TAG is a pretty great place to work. Why do you like working right in the heart of Davenport?

I like to walk down to the River Center and sit and eat lunch. Because TAG is located right downtown you always get the scoop on what’s going on.

 And your favorite part about working at TAG so far?

TAG gave me the opportunity to come back home!

…and what are you most excited for?

I am looking forward to seeing how TAG will help me grow professionally. I would love to see different aspects of the company and become well-rounded.

When the clock strikes 5 o’clock, where can we find you?

Half-way down the street. I always have a million things to do and a life that needs me. I might have to run to the store, clean, mow, cook dinner for my daughter…

 You’re making me hungry! What’s on the menu for tonight?

Italian parmesan crusted pork chops, some green beans, potatoes and rice…

And for dessert?

Peach cobbler!

Have room for one more? If you could cook a meal for anyone in the world who would it be?

I’d cook for my grandmother, to say thank you. I would make her a beef wellington, because it requires a lot of love and detail – it’s not cheap either! It’s not a meal you can just throw into the oven, you really have to take your time and put effort into it. I’d throw in her favorite sides, too!

Best piece of advice you’ve ever been given?

It’s not really advice, but the best thing I’ve been told is “I knew you could do it, I never doubted you.” To me that was very encouraging because it reaffirmed the fact that I have cheerleaders right behind me cheering me on.

That’s such great advice. What’s one thing you’re most proud of accomplishing?

Going back to college. At the time I had to balance caring for a young daughter as a single parent and working three jobs to pay for school all while taking full-time classes. I don’t think anyone ever has an excuse not to go back to school, you can, it’s just not going to be easy.

Did you always know you wanted to get into accounting?

I have been good at math ever since I could count. My mom always told me I would do something with numbers. I’m pretty good with words too! My mom used to call me her “little dictionary.”

It sounds like you’re pretty close with your family. What’s your favorite family tradition?

Vacationing! We love to take big family vacations every couple of years.

Where’s next on the list of destinations?

We don’t have any plans right now, but I’ll go wherever they want to go. I’d really like to go to Fiji, but I’m saving for a house, so that comes first!

You’ve probably caught on by now, but here at TAG we love a good donut. So, we’re dying to know, are you a donut person?

I do like donuts! My favorite are glazed and cake!

 

We are so thrilled to welcome Latricia to the TAG family and know she will be such a great addition to our accounting team. Keep your eye peeled for more TAG employee highlights to come and while you’re waiting, check out our website to learn more about the talented individuals that make up TAG!

4 Basic Things Your Brand Needs to Excel at Digital

The fall season is the perfect time to embrace your inner basic. “Do you want whip cream with that pumpkin spice latte?” You bet your sweet Aunt Sally I do! Even when it comes to your digital strategy, think basic.

At TAG, when we talk about a digital strategy, we’re not simply talking about your website. It’s all of your digital components and how those components work together to deliver results.

Those components include social media, websites, analytics, digital ads, AdWords, etc. -  you get the picture. It’s a lot to think about and monitor, so start slow. Below is what the TAG team believes are the four basic elements your brand needs to master.

1 | Mobile Responsive Website

A mobile responsive website means that your website will be just as clear and easy to navigate on a computer, as it is on a smart phone or tablet. Mobile responsive sites aim to minimize resizing, panning and scrolling so that your consumer can have a seamless interaction with your site and its content.

According to Adobe, nearly 8 out of 10 consumers would stop engaging with a piece of content if it’s not displaying well on their device. And, with roughly 60% of all internet access attributed to mobile traffic (which will continue to grow), can your brand afford to not be mobile responsive?

Think of your own habits. We’re all busy and when you’re looking for information fast, you don’t want to find yourself accessing a website on your phone and constantly having to zoom in to look at the text. It’s a hassle, and consumers and clients alike will find themselves seeking a mobile experience elsewhere.

2 | Social Media

Curious as to another digital tactic where most traffic comes from mobile? Ding, ding, ding! Social media. If you’re a brand, it’s imperative for you to have a focused social strategy. This doesn’t just mean throwing up pictures to celebrate National Cheeseburger Day (although, we do have a tactic for using National Days…), it means being in touch with your audience and knowing what kind of content they’re  looking for on your social media accounts.

Advertising on social media platforms has blown up over the past couple of years, and it will only continue to grow. Create a goal and then create a social media ad campaign that will deliver those results. For example: If you want people to visit your website, create a Facebook Ad campaign that will send traffic to your site. Or, if you’re wanting some exposure for your brand and your audience is relatively young, consider creating a Snapchat filter for a local event you’re sponsoring or that aligns with your brand.

3 | SEO (Search Engine Optimization)

When a potential customer is searching for your product or services online, what would they type into the search bar? Write them down, and then incorporate those words throughout your website because that’s how search engines pull results.

For example, when I type in “home improvement store davenport,” Lowe’s Home Improvement in Davenport is one of the first things to appear. Why? For one, they have home improvement in their name (genius) and it’s also sprinkled throughout their website. If you go to their Company Information page, their description says, “…Lowe’s has been Improving Home Improvement.”

So, if you’re currently dependent upon organic search traffic but aren’t getting the results you want, it’s time to do a word overhaul on your website.

4 | Analytics

Once your website is mobile responsive, your social media tactics and campaigns are running and your search engine optimization is as optimized as it gets, the next step is reviewing the analytics.

If you have a website, make sure it’s set up with a basic Google Analytics tracking code. That way, you’ll be able to see who’s visiting your site, when they’re visiting your site, how long they’re staying, what pages are most viewed, etc. in order to see what’s working with your audience and what’s not.

Social Media sites also have analytics in order for you to see which posts or ads are performing the best. Facebook to Snapchat and everything in between will offer you metrics such as impressions, reach, engagements, click through rates, etc. so that you can see the results, analyze them and then put your money where it makes most sense.

Whether you need help with the basics or if you’re looking to take your digital strategy to new heights, contact the TAG team of social media, web and analytic experts to help you reach your goals.

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Bring Your Social Media Customer Service to Life

Bring Your Social Media Customer Service to Life

A strong social presence allows you to communicate with your customers and build lasting relationships with core target markets and niches. A study by Bain & Company suggests that when companies engage and respond to customer service requests over social media, those customers, on average, end up spending 20 to 40 percent more with the company. With all the potential social media has tooffer your business, you need to make sure that your social media customer service is top-notch. Here are a few tips to help bring your online customer service experience to life.

Ditch the ScriptDitch the Script While automation is great in most aspects of life, when it comes to responding to customers on social media, you want your responses to be personalized and personable. Responding with personalized messages is time consuming, but we promise that your customers will appreciate your attention to detail and embrace your customer-first focus.

Really listen Talking and responding to customers via social media opens the door to new avenues of truly understanding their needs, wants and concerns. It’s important to stay up-to-date with what consumers are saying about your business on a daily basis, and take into consideration their comments. If consumer comments are consistently negative, think about ways your business could utilize their comments to better your customer experience. If comments are positive, give yourself a pat on the back, and then respond thanking them for their support. Anything you can do to show your audience that you’re listening is great!  

Be speedy When it comes to responding to customers on social media, speed matters. In fact, 32 percent of social media users expect a response with 30 minutes, and 42 percent expect a response within 60 minutes.Bottom line, make every effort you can to respond to your customers as quickly as you can.

Take things offline OfflineNot every issue can be resolved via social media. Sometimes,responses require sensitive customer information and need to be taken offline, or transferred to another channel, like email or phone. But just remember to do this in a way that will not annoy the customer. One study revealed that 37 percent of respondents mentioned that “getting passed around” from agent to agent, or department to department, is a major source of frustration. When taking things offline, do so in a friendly manor, kindly asking your customer to call a specific number or to email your business to further discuss their concerns.   By delivering a great customer experience via social media, you can build longer and stronger relationships, and create more loyal customers. The social media team at TAG understands the importance of a timely social media customer service strategy, and will work with you to ensure that your customers are happy and being heard. Contact us today to learn more!

Web Development Buzzwords: Do You Know What We’re Talking About?

Web Development Buzzwords: Do You Know What We’re Talking About?

Developing a website can be intimidating. Sometimes, it can even seem like web developers are speaking a different language! With the help of our web development experts, we’ve put together a list of 10 development and design terms to help you navigate the world of the web.

Responsive
If a website is responsive, it looks good and functions properly on every device from your desktop, to your phone and anything in between. More and more people are turning to mobile devices to do their Facebook stalking or Googling, so a responsive design is key to having a successful website. For more information on why your website should be responsive, check out this blog post!

“Above the Fold”
If you’re a newspaper reader, you might be familiar with this term already, and it’s pretty easy to understand. When something is “above the fold” it is displayed on your screen without having to scroll. This section is where important pieces of content should be located so that they can’t be missed by website visitors.

Back-End and Front-End
You’ll hear developers refer to the back-end and the front-end of websites. The back-end is the part of the website that visitors do not see, and the front is the part visible to visitors—it’s that simple!

Hosting
A web hosting service is a type of internet service that enables websites to be accessible online, making it available to the public. There are different types of hosting available.

Domain
A domain is the name that the website is branded as. Domains are purchased and can be a combination of letters, numbers and hyphens. For example www.tagteam.agency is a URL, but the domain is tagteam.agency.

Placeholders
In website design, developers and designers often use stock images, video or text while they wait for the content that will actually live on the website. These are referred to as placeholders, and are only used for a limited time until they can be replaced.

Parallax scrolling
Parallax scrolling is a fairly mainstream technique in web design and development.  This refers to the method of moving the background images lower than the foreground images, thereby creating an illusion of depth. Checkout some great examples of parallax scrolling, and get inspired!

Sitemap
Planning out your website’s content can be a difficult task, but it is crucial to its overall success. In order to plan out your content, you’ll need a sitemap. Similarly to your home’s blueprint, a sitemap will help you to plan out the organization of your website.

Wireframe
Like the sitemap, wireframes are done in the early stage of designing. They aren’t very detailed drawings, and are only used to organize content and structures of pages before designing them graphically.

SSL
SSL stands for Secure Sockets Layers. It’s a networking protocol used for managing server authentication, client authentication and encrypted communication between servers. SSL keeps sensitive information, like credit card numbers, secure. Without an SSL, data is sent from browsers to web servers in plain text leaving that information vulnerable. Before entering your credit card information, take a look at the URL and make sure it has “https” at the beginning to make sure your information will be secure.

Database
A database is a structured set of data stored in a computer that is organized so that it can be managed, accessed and update easily.

You don’t need to be a web developer to understand some of these web development buzzwords! If your company is ready for a new website, give the experts at TAG a shout!