Expanding Our Presence in Dubuque

Expanding Our Presence in Dubuque

Kathleen HerberIn 2012, TAG was proud to open a second office in Dubuque, Iowa, filling a need in the region for a marketing and communications firm with an emphasis on strategic planning and growth.

As the Vice President Tri-State Region, Kathleen Herber and the team work to expand the reach of the TAG community through developing partnerships with local businesses. We have been partnering with firms within the Tri-State area for more than 25 years, and our expansion is a result of the local market needs that have been growing exponentially over the last few years. TAG is uniquely qualified to serve those investing in brand development and management as a full service firm. We pride ourselves on providing real continuity and genuine focus on brand and its successful integration and execution with real passion.

“Our physical growth is in direct response to the business growth we’ve seen in the last several months. The Tri-State region has really welcomed TAG with open arms and has been so very kind in terms of expanded relationships. Our mission at TAG is to become our client’s most valued business partner and we are very grateful that so many Dubuque area businesses and industries have given us that opportunity. We look forward to further growth and expansion in the months and years to come,” adds Mike Vondran, CEO of TAG.

Brand value in this digital age comes in a variety of messaging platforms, and while the marketplace is recognizing this, they rely on partners they can trust to truly capitalize on their brand equity and strategic messaging. That’s where we come in. Our mission is to be recognized as the most valued business partner by our clients. We’ve built our team based upon the ability to adapt, and move quickly and effectively in an evolutionary and responsive way.

Mike HeadshotWe’re building brands, and now with our additional space, we’re going to be able to make an even bigger impact for our clients. We’re excited to continue work in the Dubuque area with our unified commitment, uncommon energy and adventurous spirit!

As a Dubuque native, this expansion means a great deal to Vondran. “Dubuque is my home. I was raised in this community and it provided me with a very firm foundation to build upon. To come home and truly be a part of the local community once again is very rewarding. I am excited to see where we can go in partnership with this great community.”

If you’re in search of a full service agency to build your brand and work with you like no other agency will visit our website!

 

Summertime in Dubuque

Hey, guys—guess what? It’s finally summertime! If you’re looking for some ideas of things to do in Dubuque on a fine summer day, I’ve got you covered.

We're On A Boat

River
One of my favorite summer activities is being on the water. Whether boating, kayaking or canoeing, being outside on the Mississippi River is always a day well spent—just don’t forget your sunscreen! Can’t swim and prefer to stay on land? No problem—enjoy the water from one of the many waterside establishments in the area! My personal favorite, with a view that just can’t be beat, is The View Restaurant and Bar on the marina at Mud Lake just north of town—breathtaking!

You can rent kayaks, stand-up paddle boards (SUPs) and canoes from Fever River Outfitters and even take SUP lessons from Big River SUP. Renting boats is easy, too! Just visit American Lady Cruises—they rent pontoons and charter ships for dinner cruises! Looking to buy? Visit Hawkeye Boat Sales and you’ll be cruising the Mississippi in no time.

Music

The summer is alive with the sound of music in Dubuque! My friends and I take advantage of all of the live music opportunities throughout the summer—especially when they are outdoors and on the weekends! Dubuque Main Street and the Dubuque Jaycees put on Dubuque … and All That Jazz!—a monthly concert series on Friday nights with local bands at Town Clock Plaza. Summerfest Dubuque follows suit with live music at the Town Clock Plaza for all to enjoy, with an added bonus—it’s a fundraiser for the Dubuque Area Labor Management Council.

Farmer’s Market

What’s better than eating healthy? Eating fresh, healthy foods that support local businesses and growers! Spend a Saturday morning supporting local vendors at the Dubuque Farmers’ Market—a market that extends more than three city blocks on Iowa Street. I’ll share some of my favorite finds with you:

  • Freddie’s Popcorn (need I say more?)
  • Anything from The Food Store! You MUST try the eggrolls!
  • Fresh produce (tomatoes are my personal favorite)
  • Hand-made mittens—that’s right, the Farmer’s Market stays open through the end of October

Local Businesses

Paradise Distilling Co—Locally owned and operated, Dubuque’s very own distilled rum is a treat, like having the tropics in our own backyard!

L. May Eatery—Who doesn’t love a brick oven pizza and a glass of vino on the Main Street sidewalk? Feeling fruity? Check out the sangria! L. May is a must in town!

Dubuque Marina & Yardarm—This is a great place to visit by land or water, day or night! They offer a courtesy dock for boaters, a great deck to enjoy the sun during the day and a menu for lunch and dinner. Raining? No problem—a spacious covered bar and indoor seating keep the good times rolling because at night, the Yardarm hosts rockin’ bands!

 

These are just a few of my favorite (summer) things! If there’s something that you love about summertime in Dubuque that I’ve left off my list, share it with us in the comments!

Marry content and execution for truly impactful video marketing

The importance of production value can’t be overlooked when creating a successful video marketing strategy. It matters both what you say and how you say it, which we refer to as content and execution.

Content: what do you want to tell your audience?

The first part of producing an effective video is creating great content. At TAG, we often collaborate with our entire creative team to get the best ideas on the table and develop content that is well-crafted, direct and concise.

Execution: how do you want to deliver that message?

The other part of high production value is the execution of your message delivery. How you deliver your content is a huge part of your video’s effectiveness. For instance, emotional messaging enhances your message and overall brand.

 

Find out more about production value and TAG’s video skills on our website. For high quality content and execution, TAG… we’re it!

Video might be the secret digital marketing ingredient you haven’t added yet

Online Video

A solid digital marketing recipe takes more than just sugar and spice. Video is the zest of the social media world. If it’s not in your strategy, its absence is definitely noticeable at a time when a good branded video experience can make 39 percent of viewers more likely to research your brand or product further and 19 percent more likely to share other content from your brand.

So, here are some video-sharing platforms to consider integrating into your digital marketing strategy—and fast.

YouTube

YouTube ranks as the world’s second largest social network and second largest search engine, meaning posting video to YouTube puts you in a good place to be found by potential customers. And, YouTube is getting into the e-commerce referral game with interactive features allowing viewers to buy products and services directly from the video platform.

Facebook

Video will rule Facebook in 2015. In the last year alone, video uploads have increased by 94 percent with Americans watching at least one video on the social network each day. Users will see four times more video in their Newsfeed in 2015—will your video be one of them?

Twitter

Twitter is introducing Promoted Video in 2015. Video ads will autoplay for six seconds, and Twitter’s beta test found that these native videos generate better engagement and more views than before. In addition to better user experience, these promoted videos also offer a Cost Per View ad buying model—meaning marketers only pay when a user clicks to play the video.

Instagram

200-million users strong, Instagram generates high engagement rates with 15 times more engagement than Facebook and 40 times more engagement than Twitter. And, this Facebook-owned platform now offers 15-second autoplay video advertising spots, though targeting ability is not as advanced as other channels. If brands can tailor their content to Instagram’s aesthetics, they can really bring in the engagement from this platform’s new sponsored videos.

Snapchat

Snapchat is growing as a marketing tool, allowing businesses to share messaging while being casual and relatable to their audience. Snapchat is perfect for showcasing your personality, and it’s also a good choice for teasing products, promoting sales and even hosting contests.

 

While there are many other video-hosting platforms available, these are the major players for 2015, and it will pay off BIG TIME to get them into your digital marketing strategy. From social media platforms to email campaigns to websites, video is perfect for showing off your brand and sharing your messaging in an engaging, meaningful way that drives traffic and conversion across channels.

For help creating an integrated digital marketing strategy that makes the most of video, get in touch with the team at TAG!

Do you remember these five social media phenomena from 2014?

As 2014 comes to a close, we might be surprised to remember everything that’s happened since January, especially when it comes to social media. In a digital space where the #trending board changes every day, it can be hard to recall those especially impactful events that gained momentum through social media platforms. To help jog your memory, here are five phenomena from 2014 that we shouldn’t forget.

#SochiProblems and the 2014 Winter Olympics fiasco

What happens when a city can’t boast great living conditions for its own citizens, let alone build itself up enough to support the Winter Olympics? Worldwide ridicule, disgust and #SochiProblems happen. The 2014 Winter Olympics were held in Sochi, Russia, a city that simply wasn’t prepared to handle the burden of hosting, housing and entertaining the hordes of athletes, correspondents and spectators that arrived to watch the games.

Within three days of its launch, the Twitter account @SochiProblems boasted more followers than the official @Sochi2014 account. From technical issues at the opening ceremony to bad bathroom planning, @SochiProblems poked rigorous fun at the humiliating mistakes in Sochi. While most #SochiProblems were due to unfinished construction, there were also issues like lost luggage, dangerous courses and unsanitary food and water. Athletes and journalists alike had a field day with #SochiProblems.

For a hot minute, it seemed that #SochiProblems would shine a light on the civil rights concerns in Sochi and other parts of Russia, but the Internet community was too focused on laughing at toilets to take a closer look at the underlying Russian culture.

The @SochiProblems account has since been modified, but #SochiProblems lingers, reappearing when preparation is horribly lacking and mass chaos ensues. We can only hope that a slew of #RioProblems don’t crop up in 2016!

Ellen’s Oscar selfie that broke Twitter – and the retweet record!

Kim Kardashian set out to “break the internet” in November, but way back in March it was Ellen DeGeneres that managed to shut down Twitter after posting a celebrity-filled selfie on her Twitter account during the Oscars ceremony. In the most retweeted tweet in the history of Twitter, DeGeneres poses with fellow stars like Jennifer Lawrence, Lupita Nyong’o and Brad Pitt while Bradley Cooper takes the photo.

The crowded frame of actresses and actors gathered around DeGeneres quickly became an iconic and incredible piece of social media history, earning well over three million retweets since it was posted in March. The greatest part of the event was the world’s ability to watch the phenomenon happen in real time on the television and immediately experience the Twitter platform crash on their devices. All hail the Oscar selfie!

The FIFA World Cup 2014 and global conversation

In June and July, the 2014 FIFA World Cup overtook the globe in a dazzling display of digital marketing power. Through social platforms like Twitter and Facebook, the tournament reached an incredible number of people, with billions of posts and millions of interactions, passing up the 2014 Super Bowl and Olympic Games on social media venues in the United States. Partly due to digital marketing tactics and features like Twitter’s “hash flags,” the World Cup exploded through viewer participation as they “joined in” the conversation, just as FIFA asked them to do. The social media sphere made the world a little smaller, connecting nations and fans through hashtags, pages and memes (like those about Luis Suarez’s biting problem or Tim Howard’s goalkeeping prowess).

TAG reinforced its social media strategies with some of the things learned from the engagement during the World Cup. Check out the investigation in a  previous blog!

#ALSIceBucketChallenge and viral charity

In a frenzied storm of charity, the ALS Ice bucket challenge took over social media in the summer of 2014. The “ice bucket challenge” itself was not originally linked with ALS, being a method of fundraising in which a few people were challenged to either pour a bucket of ice water over their head or donate money to a charity of their choice.

However, a non-profit baseball tournament raising money for ALS patient Anthony Senerchia Jr. reaped the benefits when #StrikeOutALS was used in conjunction with the challenge, and the challenge became fatefully linked with the fight against ALS. Through concentric social networks, the challenge reached former professional baseball player Pete Frates—and then it really took off!

Pete Frates

With incredible momentum, the #ALSIceBucketChallenge plastered itself across all social media channels, gaining celebrity and even political attention (before it was pointed out that politicians are forbidden from “endorsing” that kind of campaign), and the ALS Association saw a huge leap in donations. In the first month of the challenge, the ALS Association saw nearly ten times the amount of money donated during the same time frame in 2013!

The campaign might have continued if the weather hadn’t become too cold—or if there was anyone left to nominate!

Robin Williams and depression awareness

On August 11, 2014, actor and comedian Robin Williams was found dead in his home at 63 years of age, and his death was ruled a suicide. The beloved comedian struggled with severe depression, a stigmatized illness that took center stage as the details of Williams’ death were released.

From favorite Robin Williams quotes, to well wishes for Williams’ family, to support for those struggling with depression and thoughts of suicide, social media buzzed with the shock of loss. In the midst of the grief, hope shone in the form of depression awareness. Many spoke out against the stigmatization of depression and suicide, calling out media personalities who deemed Williams a coward for his actions, sharing support for people struggling with their own or a loved one’s illness and posting advice for suicide prevention.

 

It can be difficult to predict what the social media community will latch on to next, but one thing is for certain—events and ideas can spread like wildfire through these channels. What trends are you expecting to see on social media in 2015?