Millennials shop in a different way than the generations before them. In fact, 62% of Millennials feel that brands that engage with them on social media are more authentic, thus making them more inclined to buy.
How do you engage with them? Snapchat.
Snapchat is the newest social media platform to hop on the marketing train. With 100 million daily viewers, 9,000 Snapchats sent every second, and users spending an average of 30 minutes inside the app every day, Snapchat is a gold mine for brands targeting a younger demographic. In fact, 41% of 18-34 year olds use Snapchat.
If you’re going to use Snapchat, it’s important to stay true to your brand, while also remaining authentic to your audience. You can do that in a number of ways. Here a few of our suggestions:
Show what happens behind-the-scenes.
Give people a behind the scenes look at your company. Whether you’re releasing a new product or celebrating someone’s birthday, people like to see the faces behind the brand!
It’s OK to be imperfect, your audience prefers it!
Snapchat is meant to provide quick glimpses. Our attention spans are incredibly short. Keep your content platform specific.
Keep your brand top-of-mind.
Use a geofilter to stake your claim. Geofilters are great tools to generate brand awareness in and around your place of business or at one of your special events! Your options are unlimited when it comes to creating your own geofilter, so get creative!
Follow some of Anne and Olivia’s favorite Snapchat brands:
Sour Patch Kids - @sourpatchsnaps
Burger King – @burgerking
Kylie Jenner - @kylizzlemynizzl
If you’re wanting to learn more about how to use Snapchat for your business, contact TAG!