You might consider search engine optimization a necessary evil, or even too complicated to worry about. But these tips and tricks we’ve put together for you can benefit your organization’s SEO in no time!
Write Unique and Intriguing Headings and Descriptions
Create headings and descriptions that accurately reflect the content, but intrigues someone enough to click on it and spend time reading. Your title should be clear and easily understood so it can be read once and understood.
Be sure to include keywords in headings and descriptions for Google to pick up on when searching. A common mistake people make is to only do research on keywords once, and then never revisit it. But to stay up-to-date and ensure that your website is search engine optimized, you should do this frequently.
Keep your URLs Simple
Your URL should be simple and relevant to your site. Limit hyphens and avoid underscores, ‘&,’ ‘!,’ ‘?’ and other characters when possible. Hyphens enhance the readability of your URL, but too many can make your website appear to be spam.
Mobile Responsiveness is Huge
We’re searching for things more and more from mobile devices such as smart phones and tablets. With the latest update for Google’s algorithm, they ensured that preference will be given to mobile optimized and responsive sites when the search is done from a mobile device.
Google+ is not the most popular social media site, but it can give your SEO a big boost. But to do so, you should be doing a few things on your page.
Post content that is unique and informative. Again, make sure that the headings and description for your content follow the guidelines above.
You can even create a custom URL to reflect you or your organization.
In addition to using Google+, take advantage of Google places and create a page for your organization. Have you noticed lately that when you search for something on Google, the first few items displayed are local options? That’s because Google is moving towards improving local search, and this can be extremely beneficial to your SEO. Local results show in a Google search more than other items.You will want to make sure your address is posted on your website and as many social media sites as possible, to take full advantage of this opportunity.
Nobody likes to be harassed with ads on a website, and neither does Google. So you need to know where to place ads, and where to limit them.
Limit the amount of ads and information that is available in the side bar. Having a ton of information on your sidebar can increase bounce rates, which is the percentage of single-page sessions. And because Google knows everything, they notice high bounce rates. All in all, high bounce rates are viewed negatively by Google, making them prefer sites with lower bounce rates.
Social Sharing is Key
A majority of us are turning to social media to find information and read content these days, so social sharing is key to SEO.
Ad buy on Facebook, Instagram and Twitter is imperative to get your content in front of the people that you want reading it. And then, ask your followers to take part in your efforts by sharing or “liking” your content.
Creating great content is a given. A couple of examples of great content are videos, “how to” pieces, and other informative works. Video ranks higher than other types of content. Videos are actually 50 times more likely to show up on the first page of a Google search in comparison to a text blog or other content. Take advantage of this! Create a video and write a blog to go into more detail. It’s a great way for your organization to get noticed by Google.
TAG can help you with all of these aspects, from maximizing your SEO to creating engaging content. Visit our website or give us a call to find out more about how we can help your organization.