With the majority of people using mobile devices to access the Internet, websites that work across numerous platforms have become increasingly more important.
Mobile websites can be designed in two different ways; developing a responsive design, or using a mobile template. If you have a significant amount of web traffic from mobile devices, the difference between the two options is definitely something you should consider. A mobile template requires a mobile-only website or subdomain built specifically for your site, meaning that the website will not adjust based on the size of the screen it is being viewed on. On the other hand, a responsive design means the web pages being viewed will reformat on their own to adjust to the size of the screen the website is being viewed on.
No End to Mobile Usage in Sight
Did you know that 58 percent of people search for local businesses on their smartphone or mobile device at least once a day? And 89 percent of people search once or more a week? That’s huge! In 2015, more searches were done on a mobile device than on a desktop. So what does this mean for you? It means that now is the time to update your website using a responsive design.
Positive and Timely Experience for Users is Key
Sometimes, the first impression a customer has of your business is by way of your mobile website. A positive user experience is important. In fact, there is a 61 percent chance that a user will leave your site immediately and go to a competitor’s page if they can’t find what they are looking for. A positive mobile experience results in a 67 percent higher chance that the consumer will make a purchase, especially if they can easily search for and find what they are looking for on-the-go.
Websites generally take more time to load on mobile devices and are more difficult to read when designed with just a mobile template. With a responsive web design, web content is reorganized, rather than resized, and optimally loads in under two seconds. Bottom line, utilizing a responsive web design is the most effective way to make the most of mobile traffic, as well as provide the best experience to users.
Mobile Social Media
In 2015, over 73 percent of Americans were active on social media platforms, with 55 percent of time spent on social media sites being done on a mobile device. If your company is sharing content that links back to your website without a responsive website design, you’re going to experience three things; high bounce rates, low conversion rates, and frustrated followers—none of which are good for your business. Social media isn’t going anywhere, anytime soon. In order to excel in the mobile world, mobile-friendly, responsive websites are a necessity— especially as we move forward into 2016.
It’s no surprise that Google prefers websites with responsive designs over mobile templates. Creating a mobile website also means creating a URL separate from the desktop version, whereas a responsive design doesn’t need a URL separate from the desktop version. One URL makes it easier for Google to crawl your website and minimize on-page errors. And while improving your SEO won’t happen overnight, creating or improving your mobile website is a step in the right direction.
Is your website mobile friendly? At TAG, we can help you with all aspects of your website, including making it mobile responsive. So what are you waiting for? Give us a call today or visit our website to get started!