You’ve created a YouTube account, and can’t wait to get shooting. Boosted Search Engine Optimization here you come!
Keep in mind, however, that to send a professional message to your audience the shots have to show it. Make sure your first video is a success, with these five quick tips!
1. Use a tripod
If your video is too shaky it can make your audience seasick, as well as question your ability to perform in other elements of your business – such as your product or service.
2. Think about lighting
When natural lighting isn’t available, or lighting is poor, artificial light sources are beneficial to use. One way to create a balanced look with artificial lighting is to have one light in front of the subject and one in back.
3. Consider Placement
Try to use a relevant background for all your shots – including interviews. Relevant backgrounds add context, and is more visually appealing than a blank, white wall.
4. Take your time with B-roll
Let the camera roll for more than five to 10 seconds when gathering your b-roll. When it comes time to edit, you’ll thank yourself for having so much more to work with.
5. Don’t overcomplicate things
If you don’t know how to use the manual settings on your camera, then stick to the AUTO setting.
On the day of your shoot, make sure your batteries are charged, extra SD cards are packed and your camera lens is clean. In addition, using headphones while your shooting helps ensure sound quality.
Todd Steffens Videographer, Editor & Animator at TAG