Is Your Website a Litigation Risk?

In 2018, 2,285 Americans with Disabilities Act (ADA) web accessibility related lawsuits were filed, which is up over 181% from 2017 which had 814. The impact of disability is radically changed on the web because the web removes barriers to communication and interaction that many people with disabilities face. When websites, applications, technologies or tools are poorly designed, they can create barriers that exclude certain people from utilizing the web.

The Department of Justice (DOJ) made it clear that the ADA’s mandate reaches the goods and services provided by public accommodations using Internet websites. With this mandate many businesses sites will be non-compliant, leaving them open to lawsuits. Nearly 1 in 5 people in America are considered disabled which is a huge audience of people that can’t properly view your website.

Compliance is an issue that we have barely scraped the surface of in the US. The fact of the matter is that many large companies have already been sued for neglecting website compliance. Many suits have been filed within the last few years with settlement agreements that range greatly. A lawsuit concerning the Target Corporation has already cost them $6,000,000! It’s best to be ahead of the proverbial curve and ensure that your website is compliant.apple-apple-device-design-285814

Website compliance is an issue that will be taking precedent in the next few years. Many large companies already have been sued over compliance, including Target, H&R Block, Pizza Hut and 1-800 Flowers to name a few. These cases may only be the beginning of an onslaught of website accessibility cases, in the years to come. Aside from the legality benefit, a compliant website also offers additional advantages as well including:

Increases Target Audience- Nearly 1 in 5 people in the United States have disabilities ranging from sight, hearing, physical and cognitive. Offering a website that can be navigated by people with any disability opens more demographics, showing your company is committed to diversifying.

Improve Search Engine Optimization (SEO)- Enhancing functionality and usability on your site can aware you a higher ranking by search engines which includes Google, when your site is crawled.

Help Your Reputation- Having a compliant website shows the public and customers that everyone is valuable to your company, because it allows everyone to view it regardless of what disability they might possess.

Improve Website Usability- Make your web pages easy to comprehend, this allows everyone, disabled or not, to find what they need quickly. Your website will likely convert more leads, because users will trust they can find the content they need quickly.

The Web Content Accessibility Guidelines (WCAG) are a series of guidelines that are recognized by the Department of Justice. These guidelines are organized into three levels (A, AA, AAA) with similar types of accessibility features in each with AAA having the highest standards. For most, the objective is to satisfy Level AA guidelines, however some government agencies or nonprofits that cater to a larger impaired audience may work towards satisfying many of the AAA guidelines.

Companies will continue expanding their activism and investment into issues that matter to employees, customers and communities. Taking a proactive stance to website accessibility is the best way to ensure that you avoid potential lawsuits and improve aspects of your website. TAG can provide you with a website audit, giving you detailed information on key aspects of where your website is failing and assist you in creating a site that is compliant. For information regarding website design and functionality visit our website for more information and register for our Website Compliance seminar as well!

4 Basic Things Your Brand Needs to Excel at Digital

The fall season is the perfect time to embrace your inner basic. “Do you want whip cream with that pumpkin spice latte?” You bet your sweet Aunt Sally I do! Even when it comes to your digital strategy, think basic.

At TAG, when we talk about a digital strategy, we’re not simply talking about your website. It’s all of your digital components and how those components work together to deliver results.

Those components include social media, websites, analytics, digital ads, AdWords, etc. -  you get the picture. It’s a lot to think about and monitor, so start slow. Below is what the TAG team believes are the four basic elements your brand needs to master.

1 | Mobile Responsive Website

A mobile responsive website means that your website will be just as clear and easy to navigate on a computer, as it is on a smart phone or tablet. Mobile responsive sites aim to minimize resizing, panning and scrolling so that your consumer can have a seamless interaction with your site and its content.

According to Adobe, nearly 8 out of 10 consumers would stop engaging with a piece of content if it’s not displaying well on their device. And, with roughly 60% of all internet access attributed to mobile traffic (which will continue to grow), can your brand afford to not be mobile responsive?

Think of your own habits. We’re all busy and when you’re looking for information fast, you don’t want to find yourself accessing a website on your phone and constantly having to zoom in to look at the text. It’s a hassle, and consumers and clients alike will find themselves seeking a mobile experience elsewhere.

2 | Social Media

Curious as to another digital tactic where most traffic comes from mobile? Ding, ding, ding! Social media. If you’re a brand, it’s imperative for you to have a focused social strategy. This doesn’t just mean throwing up pictures to celebrate National Cheeseburger Day (although, we do have a tactic for using National Days…), it means being in touch with your audience and knowing what kind of content they’re  looking for on your social media accounts.

Advertising on social media platforms has blown up over the past couple of years, and it will only continue to grow. Create a goal and then create a social media ad campaign that will deliver those results. For example: If you want people to visit your website, create a Facebook Ad campaign that will send traffic to your site. Or, if you’re wanting some exposure for your brand and your audience is relatively young, consider creating a Snapchat filter for a local event you’re sponsoring or that aligns with your brand.

3 | SEO (Search Engine Optimization)

When a potential customer is searching for your product or services online, what would they type into the search bar? Write them down, and then incorporate those words throughout your website because that’s how search engines pull results.

For example, when I type in “home improvement store davenport,” Lowe’s Home Improvement in Davenport is one of the first things to appear. Why? For one, they have home improvement in their name (genius) and it’s also sprinkled throughout their website. If you go to their Company Information page, their description says, “…Lowe’s has been Improving Home Improvement.”

So, if you’re currently dependent upon organic search traffic but aren’t getting the results you want, it’s time to do a word overhaul on your website.

4 | Analytics

Once your website is mobile responsive, your social media tactics and campaigns are running and your search engine optimization is as optimized as it gets, the next step is reviewing the analytics.

If you have a website, make sure it’s set up with a basic Google Analytics tracking code. That way, you’ll be able to see who’s visiting your site, when they’re visiting your site, how long they’re staying, what pages are most viewed, etc. in order to see what’s working with your audience and what’s not.

Social Media sites also have analytics in order for you to see which posts or ads are performing the best. Facebook to Snapchat and everything in between will offer you metrics such as impressions, reach, engagements, click through rates, etc. so that you can see the results, analyze them and then put your money where it makes most sense.

Whether you need help with the basics or if you’re looking to take your digital strategy to new heights, contact the TAG team of social media, web and analytic experts to help you reach your goals.

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Successful Website Designs

As a website developer, I have seen many older sites that are essentially nothing more than an online business card. From a basic functionality standpoint, this isn’t recommended – especially with the tremendous growth of expectations from Internet users.

Web designs should be both visually and intellectually engaging for consumers. Meaning, content is not only useful, but also easily sharable across various social mediums. Navigation between pages should be simple and a page devoted to photos, news and entertainment in your line of work showcasing your expertise is an excellent idea.

Just as important to a successful website design is staying true to the brand’s image. A website’s layout and content should be harmonious with all aspects of your business – such as print, television and billboard advertisements – to strengthen brand identity and customer loyalty!

Finally, in a world ever growing in number of tablets and SmartPhones, mobile optimization of websites is becoming a necessity. All TAG’s web projects are designed right out of the gate with mobile compatibility, keeping you relevant to your target audiences.

Don’t just take our word for it, check out our recent designs!

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Mystique Casino

What’s cool: Mystique’s built in Paralax – a fancy term for elements on the page appearing and moving at different rates – gives it a very modern presence. It also allows for more information to be placed on the home page, increasing SEO.

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The Hungry Hobo

What’s cool: The slider on the homepage allows the Internet user to glide to any of their numbered sandwiches and have The Hungry Hobo himself pop up to describe the ingredients.

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Active Endeavors 

What’s cool: The product photo gallery allows the Internet user to search for items down to very specific terms – from the product time, gender and age the product is designed for, size, manufacturer, price range and the quantity of it you want – making shopping online for your favorite athletic gear easier than ever.

Andy Erickson, Website Developer