TAG! You’re It!

Meet Andy Erickson!  Andy!

Andy is our Lead Web Developer and understands things many earth lifeforms can’t even begin to comprehend. We ask him questions about what a developer even means and more importantly, which character in Star Wars he would be.

If you weren’t a developer and somehow became a superhero, whose superpowers would you choose to wield when Thanos and his army of minions invade Earth?  

Being a bald man, I feel the need to give love to the few bald superheroes out there, so I’d have to choose the powers of Professor X. Not only does he look good, the mind control would come in handy also.

Profx

For people who don’t understand what a developer does, how would you put it in layman’s terms for people trying to comprehend what you do?

A developer basically takes a visual design, and uses coding and programming languages to translate it into what you will use and interact with on the internet.

Matrix

If you could create the ultimate band/group of people to play together living or dead, who would be in your dream group and why?

I would have loved to hear what Woody Guthrie and Bob Dylan would have done together. Mostly because Bob picked up where Woody left off, and seeing them grow together would have been wild.

What do you enjoy about programming? Do you like it for the sake of creating or the challenge or both?

The thing I enjoy most about programming is solving the puzzle of how to get everything to work. I’m a sucker for puzzles, and one with so many parts and variables excites me.

If you could have Jack Nicholson (your favorite actor) be in any movie during his prime, what would it be?  (It can’t be Over The Top)

You know what would have been fun to see Jack as? Dumbledore in all the Harry Potter movies.

Jack

You have been at TAG for quite a few years now, any projects that you are particularly proud of or especially enjoyed working on?

I’ve always had a lot of fun working on multiple versions of the Hungry Hobo website. We’ve always been able to push the limits in terms of design and development on those, and they came out really cool.

If you could be any character in the Star Wars galaxy, who would you choose and why? (excluding Jar Jar Binks, no one wants that Andy)

I totally would want to be Lando Calrissian because he’s suave, charming, and wears a cape.

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What is your favorite part about working at TAG?

I love working in a creative collaborative environment, and that the work we produce benefits from that.

 

Is Your Website a Litigation Risk?

In 2018, 2,285 Americans with Disabilities Act (ADA) web accessibility related lawsuits were filed, which is up over 181% from 2017 which had 814. The impact of disability is radically changed on the web because the web removes barriers to communication and interaction that many people with disabilities face. When websites, applications, technologies or tools are poorly designed, they can create barriers that exclude certain people from utilizing the web.

The Department of Justice (DOJ) made it clear that the ADA’s mandate reaches the goods and services provided by public accommodations using Internet websites. With this mandate many businesses sites will be non-compliant, leaving them open to lawsuits. Nearly 1 in 5 people in America are considered disabled which is a huge audience of people that can’t properly view your website.

Compliance is an issue that we have barely scraped the surface of in the US. The fact of the matter is that many large companies have already been sued for neglecting website compliance. Many suits have been filed within the last few years with settlement agreements that range greatly. A lawsuit concerning the Target Corporation has already cost them $6,000,000! It’s best to be ahead of the proverbial curve and ensure that your website is compliant.apple-apple-device-design-285814

Website compliance is an issue that will be taking precedent in the next few years. Many large companies already have been sued over compliance, including Target, H&R Block, Pizza Hut and 1-800 Flowers to name a few. These cases may only be the beginning of an onslaught of website accessibility cases, in the years to come. Aside from the legality benefit, a compliant website also offers additional advantages as well including:

Increases Target Audience- Nearly 1 in 5 people in the United States have disabilities ranging from sight, hearing, physical and cognitive. Offering a website that can be navigated by people with any disability opens more demographics, showing your company is committed to diversifying.

Improve Search Engine Optimization (SEO)- Enhancing functionality and usability on your site can aware you a higher ranking by search engines which includes Google, when your site is crawled.

Help Your Reputation- Having a compliant website shows the public and customers that everyone is valuable to your company, because it allows everyone to view it regardless of what disability they might possess.

Improve Website Usability- Make your web pages easy to comprehend, this allows everyone, disabled or not, to find what they need quickly. Your website will likely convert more leads, because users will trust they can find the content they need quickly.

The Web Content Accessibility Guidelines (WCAG) are a series of guidelines that are recognized by the Department of Justice. These guidelines are organized into three levels (A, AA, AAA) with similar types of accessibility features in each with AAA having the highest standards. For most, the objective is to satisfy Level AA guidelines, however some government agencies or nonprofits that cater to a larger impaired audience may work towards satisfying many of the AAA guidelines.

Companies will continue expanding their activism and investment into issues that matter to employees, customers and communities. Taking a proactive stance to website accessibility is the best way to ensure that you avoid potential lawsuits and improve aspects of your website. TAG can provide you with a website audit, giving you detailed information on key aspects of where your website is failing and assist you in creating a site that is compliant. For information regarding website design and functionality visit our website for more information and register for our Website Compliance seminar as well!

Defining Brand Identity with Design

Building a brand is a huge task in and of itself but being able to communicate your brand identity across multiple mediums can enhance the overall experience for the user. Graphics applied to a physical space allow a company to communicate their brand without having to say a word to customers or clients.

Environmental graphics can play a huge role in your brand. Your lobby space is a high foot traffic area, and you must consider visitors perception of your business. Imagery can be instrumental in the telling of your brand story through colors and engaging content.

TAG has helped define and redesign several projects for clients including refreshing and integrating a company’s brand identity though environmental graphics and identity design.

TAG

TAG experienced flooding in our lobby area, which resulted in the physical space needing to be redone. The team turned tragedy into triumph and completely redesigned and redefined the space. The goal of redesigning the lobby space was to create an area that is welcoming and comfortable to guests, but also to illustrate TAG’s brand design and identity. Graphically the piece showcases a timeline of TAG’s history to our clients but expresses our brand identity through a high trafficked area. The graphic features a mosaic of words and images that fit together like a puzzle, many of which carry meaning and are symbolic moments in TAG’s history. The space is extremely unique and has become a great conversation starter as clients and visitors want to learn more!TAG Lobby

Two Rivers Financial Group

When TAG originally designed Two Rivers Financial Group’s brand identity, it started with understanding the business and history as well as where they wanted their future to go. This led TAG to creating a brand that features hand-painted watercolor graphics which we developed in-house. The watercolor was meant to be a friendly visual approach tying directly to the reference of the water in the name. Simultaneously, we developed the positioning statement for the bank division “My Neighborhood. My Bank.” This was used to emphasize the local approach taken by Two Rivers in how they conduct their business and treat their valued customers. We crafted their annual report covering 2018, to feature both the brand look of watercolor graphics, and the local, community-involved focus of the report. TAG’s VP of Design Services Brian Buckles hand-painted the watercolor landscape scenes of key communities that Two Rivers Financial Group serves, resulting in a well-received and brilliantly designed annual report.

MtPleasant_DowntownDM_Principal  Burlington_Bridge

NewLondon_DowntownIC_CapitalMeadiapolis_Downtown

 

L&W Bedding

Another client, L&W Bedding required a brand refresh which offered a unique challenge to the TAG team. L&W Bedding makes high-quality mattresses which are all made locally right here in the Quad Cities. The owner of L&W Bedding, John Wheatley, is such a part of his business that you often can find him sitting behind a sewing machine, stitching together the next mattress. Their existing brand identity did not communicate the hand-crafted and high-quality approach to mattress making that they offer. TAG’s approach was to redesign their logo, creating a graphic with a stitched look that is as unique as the business, but also redesigning the store’s interior and exterior signs to reflect the uniqueness of the business. The signage was created to help guide customers into and through the store, attention-grabbing floor graphics and delivery vehicle wraps. TAG’s recommendations were well received, and the in-store experience became a whole new environment. All the elements came together, forming a cohesive visual language and brand identity that consumers were able to retain with ease.

LW_Before_SmallLW_After_Mockup_Small

Everyone’s brand is unique and can be translated through a variety of mediums. Your brand is your business, the essence of who and what you stand for. It is important that you communicate that effectively to your customers. To efficiently utilize and voice your brand, you must communicate it through multiple facets of media. Design can be an effective tool in giving your office an inviting look into your company’s brand identity. Let TAG help you redefine your brand and show people who you really are. Contact us here to get started.

TAG! You’re It!

Meet Brian Buckles!

Brian is our Vice President of Design Services and like a Great White shark he navigates the design waters with creativity and grace. We want to ask him questions about his approach to design and what frightens him the most.

You dabble in painting, if could get a life sized portrait of yourself and the family done, which painter/artist (dead or alive) would you choose to capture the moment?

Claude Monet has always been my favorite artist. His use of color and the ability to capture the sense of light and atmosphere of a scene through dabs of color is incredible. While Monet focused his subject matter primarily on landscapes, having him paint my clan in his style would be fun to see. He would definitely have to paint quickly though…my kids don’t like to sit still…

claude-monet-claude-monet-the-artist-s-garden-art-print-poster_a-G-9795529-0

How do you go about approaching creating a design or logo for someone? Does it require research or do you sort of jump in and you figure it out as you go along?

It’s all about research! Knowing the business and its history (unless it’s a startup), vision and key attributes are all imperative. The more of the story of the business that you know, the easier it is to develop a symbol that captures the essence of that story. Of course, you never know where the design process will lead you, but research is imperative to getting off on the right foot on the design journey.

You continue driving the same green car (which is in pristine condition btw) but if you could have any vehicle you wanted regardless of price or fictionality what would you choose and why?

I would love to have a fully-restored 1955 Chevrolet Bel Air. The design of the car and the attention to detail are amazing. Modern car is tougher, I don’t have one favorite but have always had a soft spot for the Chevrolet Camaro and Mazda Miata.

1955 Chevrolet Belair

Regarding design, how would you describe all of the complexities to someone who might not understand how much work truly goes in to what you do?

Design is really a process of elimination. It’s done best when you go through an exploration stage of research, sketching (tons of sketching!) to determine a design direction, selection of the best singular idea and then the refinement stage, which includes removing all unnecessary components of the design to whittle it down to it’s simplest and most effective form. While design still has an art element, design also has a job to do, and that is to communicate an intended message and we know that messages are best retained when they are clear and easy to remember. Many people can make something “look good”, but it’s next level when something that looks good is also able to clearly communicate the intended message. This is the challenge and what separates good design from great design.

Da dum…da dum da dum….da da da daummmmmmm. (Jaws?) You’re a big shark guy, what’s shark week like for you? Is it your Superbowl?

I am mildly (okay, majorly) obsessed with sharks, so yeah, Shark Week is a thing. If I’m honest, it’s the best week of the year, no contest.

Jaws

What are 3 of your favorite projects that you have worked on during your time at TAG?

I really don’t have 3 favorites. I really enjoy the problem-solving nature of design and helping the client achieve success through design is super rewarding for me. But if I had to pick some that were unique, creating the strawberry characters for the “Be Healthy QC” campaign for the Quad Cities Health Initiative was a fun campaign with a great cause, developing the Two Rivers Financial Group brand was great, working on the Hungry Hobo brand is always enjoyable (along with eating their sandwiches, particularly #3).

Is there something that scares you more than anything? If so, how much money would it take for you to face your fear?

Spiders! A LOT of money…haven’t settled on an amount yet but It’s more money than I’ve ever seen.

Spider

What is your favorite part about working at TAG?

I love that I get the opportunity to learn about so many different types of businesses and meeting so many different people. In many cases, I feel like I am an extension of their business and team, which is really cool. Plus, I totally dig graphic design so getting to do this everyday for my job is awesome. As a bonus, my TAG Teammates aren’t half bad either!

 

Expanding Your Nonprofit Identity: HAVlife™

Understanding your nonprofit’s brand identity is key when telling people what your organization is and its mission. Effectively marketing your non-profit and showcasing its identity gets your message out to more people, allowing for wider reach. You want to reach as many people as possible, and updating your web presence, utilizing social media and public relation events, you can start to gain a following.Havlife_Golf_Outing_Poster

TAG has assisted HAVlife™, an organization aimed at Preventing Lost Potential™ in youth ages 10 – 15, in crafting its brand identity and expressing how important the nonprofit’s mission is. TAG approached crafting an identity reflecting the nonprofit’s mission and resources it offers to students. By giving HAVlife™ a platform and web presence, it would be easier to showcase the organization and its mission.

Designing the HAVlife™ website, TAG clearly defines the HAVlife™ brand with a playful and unique user experience, while showing exactly what the mission is. Featuring videos of students pursuing their passions of artistry, athletics and music, the mission shines through. The site also includes the corresponding chapter pages of the HAVlife™ organization which include Dubuque and Johnson County. Each of these pages feature their own donation buttons and events corresponding to the area.

Havlife_MSO_PosterMarketing your nonprofit across various forms of media is also a necessity. TAG utilized digital design by creating Snapchat filters and digital media, including Facebook and Twitter, to market HAVlife™ to different audiences. Consistently posting and showing people that your organization is active in the community will expand your audience.

Presenting your nonprofit through public relations and hosting fundraisers is a great way to engage people. HAVlife™ hosts several annual fundraising events including the Martini Shake Off™ and a Golf Outing. These events have grown exponentially over the years, with the 2019 Martini Shake Off raising over $65,000 for local community organizations aimed at Preventing Lost Potential™.

If you are interested in learning now the TAG team can help market your nonprofit’s mission, contact us here.

GDPR Compliance and Regulations

The General Data Protection Regulation (GDPR) is expected to set a new standard for consumer rights regarding their data, but companies will be challenged as they put systems and processes in place to comply.GDPR

The European Parliament adopted the GDPR in 2016, replacing an outdated protection directive from 1995. It carries provisions that require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. The GDPR also regulates the exportation of personal data outside the EU. The provisions are consistent across all 28 EU member states, which means that companies have just one standard to meet within the EU. However, that standard is quite high and will require most companies to make a large investment to meet and to administer.

But can they enforce the GDPR in the United States? The answer is yes, as proven by Privacy Shield that passed in 2016, the United States government is fully prepared to cooperate in the enforcement of privacy laws enacted by the EU.

“Any business that collects even anonymous information from EU residents will be subject to GDPR compliance and, in the event of noncompliance, hefty fines”

Compliance will cause some concerns and new expectations of security teams. For example, the GDPR takes a wide view of what constitutes personal identification information. Companies will need the same level of protection for things like an individual’s IP address or cookie data as they do for a name, address and Social Security number.

The two primary GDPR concerns for US companies include:

Cookie Law (consent) – Majority of websites use cookies which are extremely small files, downloaded to your device when you visit a website. Many commercial sites use them including banks, online publishers, blogs or e-commerce serving the purpose of counting the number of visitors and their behavior. We’ve all seen the phrase “by using this website, you accept cookies” or a variation of the statement. It informs the user, but does it give them an alternative? The GDPR looks to change this in the future giving users an informed choice.

Data Permission (protection) – This includes how you manage email opt-ins or people who request to receive promotional material from you. People need to express consent in a ‘freely given, specific, informed and unambiguous’ way, which is reinforced by a ‘clear affirmative action’.

For EU based companies, you have even more concerns:

  • Timely Breach Notification – If a security breach occurs, you have 72 hours to report the data breach.
  • Right to Data Access – If users request existing data profile, you must be able to provide them with a fully detailed and free electronic copy of the data you collected.
  • Right to Be Forgotten – Your customers have the right to request that you totally erase their personal data.
  • Data Portability – This gives users rights to their data. They must be able to obtain their data from you and reuse that same data in different environments outside of your company.
  • Privacy by Design – This section of GDPR requires companies to design their systems with the proper security protocols in place from the start.
  • Potential Data Protection Officers – In some cases, your company may need to appoint a data protection officer (DPO).

The GDPR defines several roles that are responsible for ensuring compliance: data controller, data processor and the data protection officer (DPO). The data controller defines how personal data is processed and the purposes for which it is processed. The controller is also responsible for making sure that outside contractors comply.Though the task seems daunting, compliance is extremely important and necessary when moving your company forward.

For more information on how TAG can help your company become compliant, or to request a compliance please visit our website for more information.

The Evolution of Paid Search & What it Means for Your Strategy

The Evolution of Paid Search & What it Means for Your Strategy


“Where can I find jackfruit?”

“Pool floats that look like donuts”

“Do I need special glasses to watch the solar eclipse?”

Those are just a few of our team’s latest Google Searches. Did you know that there are over 3.5 billion searches per day on Google alone?

The Evolution

Over the course of the last decade, technology has evolved and so have our search patterns. Google has introduced numerous algorithms, and continues to refine them in order to better assist you in your queries.

Take a moment to think of your own behavior and how, it too, has evolved over the last 10 years. The first iPhone wasn’t introduced until June 29, 2007, so until then, Google search was limited to desktop users. In 2011, Apple introduced Siri – it’s voice-activated search tool for Apple product-users. 2012 marked Google’s release of their search app for iOS that featured its voice search function, rivaling Siri.

Paralleling these technological advances were also societal changes in the way we interact with our phones. 2007 was also the year when the state of Washington became the first state to ban texting and driving. Since then, many other states have followed suit and some have even banned calls from a hand-held cell phone device which, in turn, pushed for more voice activation options.

Earlier this year, The Webmaster released an article citing Hitwise’s study that found nearly 60% of all online searches are now happening from a mobile device, with the food and beverage industry reaching 72%.

What it means for Search

According to a recent HubSpot blog, 20% of queries in 2016 were mobile and android voice searches and a study by Ahrefs found that 64% of searches are at least four words or more.

This tells us that we’ve become much more conversational in the way we use search. So, instead of typing “Restaurants Quad Cities” like we did in 2007, we’re typing (or, dictating) “Where’s the best place to find tacos near me?”

What it means for Google AdWords

With many of our current clients reaping the benefits of Paid Search, the TAG team of Google certified experts decided that with this information, it was time to restructure our strategy.

Instead of the previously advised 10-20 keywords per topic in AdWords, because of the way consumers are searching we need to start thinking of them as “topics.”

The first step in this process is looking at your content from a low level. Segment the content you want your consumers to find into “topics.” For example, at TAG, one of our “topics” would be Social Media. We realize a strong social presence could be a potential client’s pain point and we’re here to help them succeed.

From there, we take our “topics” and segment them even further into “subtopics.” We think, ‘What are our potential clients searching for when they’re looking for help with their social strategy?” Then, “subtopics” for social media could be:

Social Media (topic)

  • Facebook marketing quad cities (subtopic)
  • More followers for my business Instagram (subtopic)
  • Is snapchat right for my business? (subtopic)
  • Email marketing tools (subtopic)

The subtopics help our team get into the mind of our clients and we’re able to then reformat our Google AdWords campaigns in order to deliver them the information they’re seeking and, ultimately, help their business succeed.

At TAG, it’s important to understand our clients, and their clients, so that we can create a comprehensive approach that fits everyone’s needs. Our TAG team of Google certified experts is excited to help your business grow, so let’s get started.

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Humanizing your Digital Strategy

Screen-Shot-2013-07-24-at-3.25.44-PMWe tend to trust our friends more than a business or a brand. So when your friend tells you something about a brand, you’re more likely to believe what they’re telling you rather than when a brand makes a claim. So how do you make your brand more trustworthy? How do we humanize our digital strategies?

Talk like a Person!
Shift your thinking and adjust your messaging to be more relationship focused rather than “salesy”.  Talking to your followers in a way that is not a sales pitch or corporate jargon is much more interesting to them, and they’re more likely to engage with you.

Usabilla reports that 79 percent of digital marketers will increase their content marketing budget in 2016, and 60 percent of marketers see the biggest challenge as producing engaging content. If you’re simply a mobile sales pitch, you’re going to annoy your followers and end up losing customers in the long run. Advertising a sale or a special offer gets some engagement at first, but too much sales talk will annoy your audience.

Interact with People
Respond to questions and comments from your followers. Better yet, ask them to engage with you by posing a question or asking for their input! According to Usabilla, 56 percent of customers are more likely to buy when given a personalized experience. And when someone responds to you, be sure you let them know that you’re reading their input by commenting on it, liking it or favoriting their response. This is a great way to start a real conversation that feels human-to-human rather than human-to-brand.

Show off your Team and Workspace
Your audience wants to be able to put a face to the words they read on your social platforms or your website. Take pictures or produce videos and webinars where your employees can show off their personalities. Visual content is 40 times more likely to get shared on social media than other types of content according to Kissmetrics. Give your followers a glimpse into your working world and let them feel like they’re getting a behind-the-scenes tour. Doing this makes your followers feel closer to you, and will make them want to get to know your brand more.

Be Authentic and Transparent
Be mindful that all of your messaging should reflect your brand values to create authenticity. And if you make a mistake, whether it’s something little or something big, just come clean about it. We’re all human and we all make mistakes. Humanize your brand by not covering these things up, but by owning your mistakes.

Your followers want to have a conversation with a person, not necessarily a business or a brand.  You can improve your digital strategy by making engagement with your followers feel like they’re talking with a friend, rather than a business. For more information on how to humanize your digital strategy, give the experts at TAG a call or visit us online!

Reasons Your Website Needs to be Responsive

Reasons Your Website Needs to be Responsive

With the majority of people using mobile devices to access the Internet, websites that work across numerous platforms have become increasingly more important.

Mobile websites can be designed in two different ways; developing a responsive design, or using a mobile template.  If you have a significant amount of web traffic from mobile devices, the difference between the two options is definitely something you should consider. A mobile template requires a mobile-only website or subdomain built specifically for your site, meaning that the website will not adjust based on the size of the screen it is being viewed on. On the other hand, a responsive design means the web pages being viewed will reformat on their own to adjust to the size of the screen the website is being viewed on.

GoogleNo End to Mobile Usage in Sight
Did you know that 58 percent of people search for local businesses on their smartphone or mobile device at least once a day? And 89 percent of people search once or more a week? That’s huge! In 2015, more searches were done on a mobile device than on a desktop. So what does this mean for you? It means that now is the time to update your website using a responsive design. 

Positive and Timely Experience for Users is Key
Sometimes, the first impression a customer has of your business is by way of your mobile website. A positive user experience is important. In fact, there is a 61 percent chance that a user will leave your site immediately and go to a competitor’s page if they can’t find what they are looking for. A positive mobile experience results in a 67 percent higher chance that the consumer will make a purchase, especially if they can easily search for and find what they are looking for on-the-go.

Websites generally take more time to load on mobile devices and are more difficult to read when designed with just a mobile template. With a responsive web design, web content is reorganized, rather than resized, and optimally loads in under two seconds. Bottom line, utilizing a responsive web design is the most effective way to make the most of mobile traffic, as well as provide the best experience to users.

Mobile Social Media
In 2015, over 73 percent of Americans were active on social media platforms, with 55 percent of time spent on social media sites being done on a mobile device. If your company is sharing content that links back to your website without a responsive website design, you’re going to experience three things; high bounce rates, low conversion rates, and frustrated followers—none of which are good for your business. Social media isn’t going anywhere, anytime soon. In order to excel in the mobile world, mobile-friendly, responsive websites are a necessity— especially as we move forward into 2016.

SEO
It’s no surprise that Google prefers websites with responsive designs over mobile templates. Creating a mobile website also means creating a URL separate from the desktop version, whereas a responsive design doesn’t need a URL separate from the desktop version. One URL makes it easier for Google to crawl your website and minimize on-page errors. And while improving your SEO won’t happen overnight, creating or improving your mobile website is a step in the right direction.

 

Is your website mobile friendly? At TAG, we can help you with all aspects of your website, including making it mobile responsive. So what are you waiting for? Give us a call today or visit our website to get started!

New trends in digital billboards allow for greater message targeting

Digital billboards provide exciting new opportunities for businesses to fine tune marketing messages and content that is relevant in that exact moment to consumers, based on the time of day, weather and user feedback.

New digital billboards equipped with technology allow advertisers to change messaging based on certain parameters. For example, a car dealership can set its messaging to change to an ad about windshield wipers whenever it is raining.

The creative possibilities are endless for the new options in outdoor advertising that are coming into our marketplace. The new features will make outdoor advertising more effective by changing the digital billboard messaging instantaneously.

Here are some of the new digital billboard trends and options available:

Weather triggers

Weather Triggers

This option is ideal for businesses that offer weather-related services. Messaging can be changed based on the temperature, current forecast and other weather conditions, such as wind speeds.

For example, a restaurant owner that wants to sell ice cream can change its message to feature a sundae when the temperature is 85 degrees or higher.

Countdown

Countdowns

Generate hype for a new product launch or store opening with the countdown option. There are automatic and manual countdown options that allow the advertiser to automatically count the days, hours and minutes to an event. The countdown updates automatically without the need to continually update the art.

Day Parting

Day Parting

Cater messaging based on the time with day parting. Day parting allows advertisers to change the creative based on the day of the week, time or by including a text box that can be updated at any time with relevant information.

Social media

Social Media

Create synergy between outdoor and social media marketing campaigns. Digital boards can pull real-time photos, status updates and more from Facebook, Twitter, Instagram and Foursquare.

User-generated content

User-Generated Content

Research shows consumers trust their peers when it comes to brands, so let customers do the talking with user-generated content in outdoor advertising. Digital boards can be programmed to pull user-generated content from a microsite created for a specific campaign or from social media channels including Facebook, Twitter and Foursquare.

Kerry Johnson

 

Kerry Johnson is the Vice President of Media Management at TAG Communications. She has 18 years of experience in media sales, buying, planning and research.