Social Media FAQs, Answered!

TAG is a full service marketing agency. We get asked a lot of questions from our clients. We want to share with you some of the questions we are asked most frequently and our answers to them.

How much is this going to cost me? 

It depends. We have a talented group of creative people who all work hard to make a product you’ll love.

How can you measure what you’re doing? What’s our ROI?

There are tons of way we can digitally measure your campaign. One thing we stress is patience. It takes time to know if marketing efforts are worth it. Stick with us and we’ll explain it all to you!

Is social media really that important?

In 2016, 78% of Americans used social media. 90% of 18-29 year olds use social media. So, yes, it’s that important. It’s also important that you do it correctly. You must utilize the appropriate platforms for your target audience.

Can’t I just do this all myself?

Working with TAG is a partnership. We love when clients collaborate with us by sending us pictures from special events or around the office. But, we know you are insanely busy. Our job is to do this for you!

Why should we stay with you not someone else?

TAG is full of crazy passionate people who want to do everything they can to make your business successful. If we do say so ourselves, we’re pretty good at it. You can check out our work here and here.

How to Succeed in Event Marketing

94% of event professionals use technology to increase engagement prior to and during their events. That means, you’re running an event AND running a social media campaign. You must remember that.

When most of us try to do two things at once, we fail.

Never fear. With the proper planning and tips from us, your TAG experts, you can have a successful event and tons of social media engagement!

You must be social

1. Advertising before is crucial. Create Facebook ads, events and promoted posts to let your target audience know what’s going on.

Capture

2. Create a clever, and practical, hashtag for your event and use it in all of your posts. This will encourage your audience to use it, too!

Capture

3. Have a Snapchat filter. Geofilters are a must for special events. Your guests can share their pictures and videos with your filter and make their friends wish they were there, while also promoting your event. If you missed the #MartiniShakeOff2017, you missed out! SVET was incredible!

svet

 Personalize your event experience

1. Identify persons attending your event and cater to them. Make sure your music, décor, props, etc. are all in-line with your brand and the message of the event.

“Every communication, every interaction with your event needs to be an experience.” Make your guests feel appreciated.

Check out our website to learn more about how TAG can help you plan and tweet/post/snap/hashtag your next event!

2017 – The year of social media marketing

Social media marketing is no longer optional for businesses. The future of marketing, from Fortune 500 companies to start-ups, is digital content. The proof is in the numbers.

In 2016:

  •  70% of Americans have at least one social media profile.
  • Social media marketing budgets are expected to increase from about 10% on average to nearly 25% in the next five years.
  • 43% of digital marketers say social media is one of their most effective tactics, 49% call it one of the most difficult to execute.

Here are the trends taking over 2017:

 Let’s be real

Real time, live content is what people want. We are fascinated with live, authentic content. So, show us behind the scenes of your business or your employees volunteering their time at a local animal shelter. People want to know you are real. Dunkin Donuts does an amazing job being real with their Facebook followers. Dunkin, perhaps we can team up?

Stick a pin in it

Last March, Pinterest opened up Promoted Pins to all businesses. Pinterest is a smart marketing platform and Pinterest Ads and Promoted Pins can be a great strategy for you. Advertisers who used the Pinterest Ads Manager received an average of 20% more (free) clicks a month after the start of a Promoted Pins campaign.

 promoted pin

We can make it together

People are empowered and motivated more than ever to co-create social content with brands. If a brand makes that possible, people are more invested. Encourage your customers to participate in creative ways whether it’s a video, image or even text. Starbucks did it last year!

starbucks

What good are we doing?

Marketing campaigns that are tied to a cause have a huge impact on customers. Remember our blog about social video?

diet_coke_2013_show_your_heart_can

TopRank social media blogger Lee Odden said, “When brands and marketers can marry the wisdom and action of the crowd with technology that actually solves a real problem, I think the future of social media is brighter than ever.”

Contact us if you want to know more about how you can implement these trends. TAG, we’re it!

Snapchat Marketing 101

Millennials shop in a different way than the generations before them. In fact, 62% of Millennials feel that brands that engage with them on social media are more authentic, thus making them more inclined to buy.

How do you engage with them? Snapchat.

Snapchat is the newest social media platform to hop on the marketing train. With 100 million daily viewers, 9,000 Snapchats sent every second, and users spending an average of 30 minutes inside the app every day, Snapchat is a gold mine for brands targeting a younger demographic.  In fact, 41% of 18-34 year olds use Snapchat.

If you’re going to use Snapchat, it’s important to stay true to your brand, while also remaining authentic to your audience. You can do that in a number of ways. Here a few of our suggestions:

Show what happens behind-the-scenes.

Give people a behind the scenes look at your company. Whether you’re releasing a new product or celebrating someone’s birthday, people like to see the faces behind the brand!

kylie jenner

Exclusive Offers.

Deliver private content that audiences might not receive on other platforms. Offering a coupon to followers in a Snapchat makes them feel like they have exclusive content!coupon

It’s OK to be imperfect, your audience prefers it!

Share raw and real content. The audience on Snapchat, as you recall, finds it important to connect with brands they purchase. Humanize yourself by drawing on your snaps, using filters, stickers, etc.pharrel

Remember length.

Snapchat is meant to provide quick glimpses. Our attention spans are incredibly short. Keep your content platform specific.

Keep your brand top-of-mind.

Use a geofilter to stake your claim. Geofilters are great tools to generate brand awareness in and around your place of business or at one of your special events! Your options are unlimited when it comes to creating your own geofilter, so get creative!

geofilter

Follow some of Anne and Olivia’s favorite Snapchat brands:

Sour Patch Kids - @sourpatchsnaps

Burger King – @burgerking

Kylie Jenner - @kylizzlemynizzl

 

If you’re wanting to learn more about how to use Snapchat for your business, contact TAG!

5 Ways to Create An Engaging Social Video

5 Ways to Create An Engaging Social Video

Video is taking over the digital world.

The average person spends 45 minutes per day watching video on their smartphone and there are over 100 million hours of video being consumed on Facebook daily.

If you want to catch your audience’s attention on social platforms, video is the way to do it. BUT, only if it’s done right.

Here’s our cheat sheet of 5 ways you can create an engaging social video.

1. A dead shark moment

You have 3 seconds to capture your audience’s attention before they continue to scroll through their newsfeed. Your opening content must capture your audience. That is your dead shark moment.

(The term was affectionately coined by Donuts and Digital stars Anne Spoden and Olivia Cronin)

2. An emotional connection

People share videos that make them feel something. Whether it’s joy, sadness, anger, surprise, or love, you have to strike an emotional chord.

 3. Quick cuts

Humans have the attention spans of goldfish. To keep your audience engaged, your video needs to have quick cuts. Rather than having one person talking on-screen, insert graphics, information, images, or GIFs to keep your viewers glued to the screen.

 4. A concise message

Most social videos are between 30 and 90 seconds. Remember, we have short attention spans. Get to the point!

5. A call to action

Now that you have the viewer’s attention, make them do something! End your video with a strong call to action like, “Share this video” or “Click here to learn more.”

Contact TAG if you want help producing your own social video!

(Now that’s a call to action!)

TAG Employee Highlight—Anne Spoden

TAG Employee Highlight—Anne Spoden

AnneA Business Marketing & Management graduate of Augustana College, Anne Spoden serves as the Director of Digital Services at TAG. Working closely with clients to build innovative lead generation strategies, Anne enjoys helping clients attract and retain customers with fun, engaging marketing tactics.

What’s Anne’s favorite part about social media marketing?

“I love the human element that social media marketing brings to the table. Social media is ever-changing which also allows me to be creative and explore new possibilities for our clients.”

But before Anne decided she wanted to work in the marketing industry, she had a few other aspirations in mind.

“When I was little, I really wanted to be a teacher, like my mom. But after I realized that I have no patience, and a bit of a diva personality, I figured I should find another career path.”

And we’re so lucky she has chosen a career path at TAG!

“My favorite thing about working at TAG is the people—hands down. It’s rare that you get to work at a place where you actually like the people you work with. But at TAG, I can honestly say that I not only like my coworkers, but truly value the creativity and personality they bring to the table.”

When she’s not working or chowing down on cheeseburgers, you can find Anne either exploring the Quad Cities, or curled up on her couch binge-watching the Real Housewives.

“When I’m not at work, I like to spend time with my fiancé Jim. Together, we like to travel and explore new, fun places in the Quad Cities. I’m also a huge Real Housewives’ fan. In fact, one of my goals in life is to start a Real Housewives of the Quad Cities!”

She’s also loves to show off her hidden talent …

Anne Party Tricks

I’m double jointed. I can twist my arms all the way around, and bend my fingers back to my wrists. It’s gross, but makes for a great party trick! ”

You do you, Anne.

Oh yeah, and she’s also getting married this summer—congrats!!!

 

Did you enjoy learning more about Anne? Keep checking our blog for more awesome employee highlights! TAG, we’re it!

Top Four Places to Get Creative in the Quad Cities

Top Four Places to Get Creative in the Quad Cities

The Quad Cities is home to some awesomely creative and inspiring places! So, next time you’re looking to get inspired, be sure to check out one of these top four places to get creative in the Quad Cities—courtesy of the TAG team.

QC Co-Lab
The QC Co-Lab was established in 2010, and provides an excellent space for creative minds to make meaningful masterpieces! Promoting the areas of technology, science, engineering, art and music, the Co-Lab houses detailed project rooms, including industrial and electrical workshops, a library and classroom and a state-of-the-art AV studio. QC Co-Lab is available to non-members, as well as special events, workshops and a regular Open Houses every Saturday. A QC Co-Lab membership is $30 per month, but provides you access to any and all equipment or rooms you need for your project—what a great concept!
QC CoLab

Quad City Arts
Quad City Arts is a non-profit arts organization that focuses on advocating for local artists by providing the Quad Cities community with educational performing arts programs and services. What’s great about Quad City Arts, is that they offer year-round programming, so you can stay creative all year long. Whether looking to be inspired by up-and-coming artists, or wanting to take a more hands-on approach with visual workshops and events, Quad City Arts offers everything you need to channel your inner creativity and have fun.
QC Arts
Figge Art Museum
The Figge Art Museum is a premier art exhibition and education facility, located in the heart of downtown Davenport. Home to one of the Midwest’s finest art collections, and host to world-class traveling exhibitions, the Figge is one of the best places in the Quad Cities to get your creative juices flowing. If looking at art isn’t your thing, the Figge also offers a variety of interactive art classes for both youth and adults. And, if you’re looking for a fun place to take your kids on a rainy springtime afternoon, their Artica Gallery / Family Activity Center offers a great imaginative spot to hang.
Figge
Crafted Quad Cities
Do you like to craft? Then you’ll love Crafted Quad Cities! Not only can you shop for adorable, hand-made items at Crafted Quad Cities, but they also host a variety of crafting classes—available on nights, days and weekends. If you’re ready to make stuff, they’re ready to help!
Crafted QC
Wherever you choose to get creative in the Quad Cities, all that matters is that you are finding a great place to express your inner creativity. Where are some of your favorite spots in the Quad Cities to get creative? Join the conversation on our Facebook page.

TAG Employee Highlight: Brian Buckles

TAG Employee Highlight: Brian Buckles

A creative problem solver, Brian Buckles, Director of Design Services at TAG, works with our clients to help build their brands.

Brian is a Bettendorf native and a graduate of Iowa State University.

“I always knew I wanted to do something with art. My high school art teacher here in Bettendorf was a huge factor in my career path. He was an awesome teacher and taught us at a college level. He showed me different career opportunities for artists and encouraged me to pursue graphic design at Iowa State.”

Art has been his passion since he was little—but not his only passion.

Buckles Shark“When I was little I went back and forth between wanting to be an artist and wanting to be a marine biologist because I love sharks. Shark week is one of my favorite times of year. I even have tapes from when I was a kid of recorded shark shows.”

In fact, he loves sharks so much that if he were a superhero, he would be Shark Man.

“I’m not sure what my powers would be. I could have a great sense of smell, because sharks have an awesome sense of smell. But my powers would probably be to save the sharks from over-fishing somehow.”

When he’s not working, Brian’s time revolves around his family.

“Family is the most important thing to me. I love spending time with my three kids, and I really enjoy playing and watching basketball, too. We don’t have Netflix or cable anymore, but when we did I used to binge watch shows like New Girl. ”

His attention to detail and creative eye makes him fantastic at his job. His favorite part about working at TAG is getting to work with people who are specialists in their respective fields.

“I try to use whatever God-given abilities I have to bring a smile to someone’s face.

Of course, designing to produce effective communication that ultimately leads to increased sales for our client’s is incredibly important, and I take great pride in helping them accomplish those goals. But that moment when they first see something we’ve created and their face just lights up; that little moment makes all of it worth it.”

How does Brian sustain the energy to produce such amazing works of art? He can’t live without coffee!

Learn more about Brian and his talents by visiting our website portfolio.

Best Things about Spring

Best Things about Spring

So, it’s time to say goodbye to those lingering winter blues, and hello to all the beautiful things about spring! What are your favorite things about spring? Here’s what the TAG Team is most looking forward to.

  1. More Daylight: Hands down the best thing about spring is Daylight Saving Time, which means we get more time to enjoy the outdoors! There’s nothing worse than leaving the office after a long day to find out the sun has already set. Now that spring is here, you can enjoy the sunlight for a few extra hours after work—yay!
  2. Outside workouts: Put your gym membership on hold and dust off those running shoes, because the perfect outside workout weather is back! So, pull out your running shorts and queue up the perfect playlist, because you’re going for a run!
  3. Spring cleaning: Spring gives us the perfect excuse to de-clutter our homes, and reorganize our lives after a long, long winter. After all, how will you make room for all that adorable spring fashion if you don’t de-clutter what you have?
  4. Open windows: There’s nothing better than a spring time breeze flowing through your home. Now that warmer weather is here, pry open those windows, and let in some much-needed fresh air.
  5. Spring candy:  For whatever reason, spring candy seems to be the best! You have Girl Scout cookies, Easter chocolates and an endless assortment of jelly beans! Moral of the story, stock up on candy during spring to enjoy the rest of the year—you won’t be sorry.
  6. Colors: From pretty pastels to the vibrant, lush colors of blooming flowers, spring time brings a whole wheel of beautiful colors!And after winter’s monochromatic color palette, these colors are a welcomed change of pace.
  7. Smells: There’s flowers blooming, grass growing, people grilling— the smells of spring are downright addicting!
  8. Spring break: What’s better than spring break? The kids are off of school, the sun is shining, you can go on vacation, or even take a few days off of work to enjoy to beautiful weather.
  9. Spring fashion: It’s time to ditch those cozy winter layers, and stock up on some stylish spring fashion! I mean, who doesn’t need 25 pairs of flip flops or 40 spring skirts? The correct answer is no one!
  10. Outdoor parties: Spring brings the perfect excuse to gather your friends and host a BBQ or outdoor party! Crack open a cold one, swap some stories and enjoy the beautiful, warm weather—it doesn’t get any better than a day in the sun with the ones you love.

Now that winter is officially over, get out there and enjoy all the wonderful things springtime brings … you deserve it! To join the TAG Team conversation, be sure to check out our Facebook page today!

St. Patty’s Day Partyers

St. Patty’s Day Partyers

St. Patrick’s Day is when everyone is suddenly Irish. It’s the holiday everyone celebrates like they’re in college again, and it’s socially acceptable! No matter where you are, you are sure to run into some of these people when you’re out celebrating!

The Pinchers
There’s always that one person who is obsessed with whether you’re wearing green or not and will most definitely pinch you if you aren’t. When did assaulting someone for not wearing green become okay? If you’re one of these people, it’s time to reevaluate your celebration strategy.

St Patricks Day2The Over Achievers
These are the most obnoxious. They can’t limit their celebration to merely wearing a green shirt. They’re decked out from head-to-toe in green, even going as far as to wear green wigs and tutus. They’ll encourage you to “get into the spirit,” but at the end of the night you can generally find them passed out in the middle of the bar with their glass still full of green beer.

The Pros
Sometimes the pros can be mistaken for over achievers. While they embrace the spirit of the holiday and wear green, they don’t go overboard. And they have tricks up their sleeves to make sure they’re not the ones passing out mid green ale.

Party Poopers
These non-participants refuse to wear green and are the epitome of the Grinch for St. Patrick’s Day. However, friends seem to force these people to come to the bars with them in the hopes that they’ll enjoy themselves and learn to love the holiday too.

Actual Irish People Green Beer
If you’re hitting up the local Irish pub, you’re likely to run into someone who is actually Irish and would have likely been at the bar anyway. While some Irish folk get offended by the rest of us taking over their holiday, others don’t mind at all. Especially because they know that if they tell someone they’re Irish, it’s probable they’ll get a free drink out of it—but they probably prefer beer that isn’t green.

 

Keep in mind, if you can’t spot them, you just might be one! And remember that leprechauns can’t be trusted.