TAG! You’re It!

Meet Anne Spoden Kiss!

Anne is our Vice President of Digital Services and recently returned from maternity leave and has not slept in months. She comes back to TAG because as Cardi B says, “I got a baby, I need some money.” We want to welcome her back with questions about her work ethic and other existential questions:

You have a baby now; did you mark it immediately to make sure people could identify it was yours?P9

I think people will definitely know she’s mine. She can’t even walk and already has a closet full of shoes, and is practicing her side-eye to give when people are saying something crazy to her. She’s got a big personality, loves to be around people and smiles when she farts. She’s a real blessing in our lives!

Working with social media, what do you find to be the most fascinating trend or impact regarding people interacting online?

Social Media has really opened the door to building relationships with people and brands who may be traditionally outside your circle of influence. People have access to influencers, celebrities, politicians, athletes, and brands in ways that never existed before. This isn’t necessarily a trend but it certainly has influenced the way that people are able to communicate, and has shaped the way brands tells stories and advertise online. People are now using social media to have meaningful conversations, inspire change and engage in new communities of people.

So, we hear you plan on starting Real Housewives of Quad Cities, will you be one of the featured housewives or do you see yourself more as the Andy Cohen of the show?

As much as I’d love to be the star of the RHOQC, my life doesn’t have enough activity or drama to make the series a success. I’m more of the puppeteer behind the mayhem (ala Andy Cohen) making casting decisions, editing for drama-filled moments, and living vicariously through women who find spending $25,000 on sunglasses is just in a day’s work. As a perk though, I’d like to be included in each season’s cast trip to somewhere exotic.tenor

 

While most people know Google or how to operate it, you are Google certified. How does that differentiate you from all of us novices?

Being Google Certified means that I possess all of the powers of the internet. I’ve spent hours in training (40+), studied and taken tests to prove that I have all the knowledge of the inner workings of Google, including Google Ads, Analytics, YouTube and more. Having Google Certified specialists at TAG is a true benefit for our clients because it means that we understand how to best utilize the plethora of advertising options through Google to create, plan, place, optimize and analyze meaningful online campaigns that drive results.

What’s the deal with you and Mr. Chris Bridges aka Ludacris?

My obsession with Luda started a LONG time ago. Ludacris “Stand Up” was the only song that I made the DJ promise to play at my wedding, and I joked with my husband that we should name our first-born Luda so their name would be Luda Kiss (get it?). But really, I just love his music and it always puts me in a good mood.

luda

You’re the host of Donuts and Digital which I’ve heard gets more viewers than the Tonight Show, can we expect big things from D&D in 2019?

Yes, the ratings are incredible! Now that I’m back from my maternity sabbatical, I’m excited to relaunch our series. Viewers can expect some pretty cool things heading into the new year including, new co-hosts, guest appearances, on-location shoots, viewer engagement and more, all with the same great marketing and advertising information they’ve come to expect from D&D!

We were told you own way too many shoes. What is your favorite pair, and is there a pair of shoes you wished you owned?

I mean … how many is too many? Rachel Zoe said that “Style is a way to say who you are without having to speak,” so I let my shoes do the talking for me. I unfortunately just had to say goodbye to my favorite pair (RIP) because I wore them out. They were a gorgeous pair of 5-inch cobalt blue stilettos with spikes all over them. I wouldn’t say that there is a specific pair that I’d love to own, but I’m always looking for shoes that I haven’t seen anyone else wear.

Finally, what is your favorite part about working at TAG?

My favorite part about working at TAG is the people. Our team, clients and partners make this business exciting each and every day. We always get to create something new and share our passion for our craft with others. When you work with, and for, great people, it makes the work so much more engaging!

GDPR Compliance and Regulations

The General Data Protection Regulation (GDPR) is expected to set a new standard for consumer rights regarding their data, but companies will be challenged as they put systems and processes in place to comply.GDPR

The European Parliament adopted the GDPR in 2016, replacing an outdated protection directive from 1995. It carries provisions that require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. The GDPR also regulates the exportation of personal data outside the EU. The provisions are consistent across all 28 EU member states, which means that companies have just one standard to meet within the EU. However, that standard is quite high and will require most companies to make a large investment to meet and to administer.

But can they enforce the GDPR in the United States? The answer is yes, as proven by Privacy Shield that passed in 2016, the United States government is fully prepared to cooperate in the enforcement of privacy laws enacted by the EU.

“Any business that collects even anonymous information from EU residents will be subject to GDPR compliance and, in the event of noncompliance, hefty fines”

Compliance will cause some concerns and new expectations of security teams. For example, the GDPR takes a wide view of what constitutes personal identification information. Companies will need the same level of protection for things like an individual’s IP address or cookie data as they do for a name, address and Social Security number.

The two primary GDPR concerns for US companies include:

Cookie Law (consent) – Majority of websites use cookies which are extremely small files, downloaded to your device when you visit a website. Many commercial sites use them including banks, online publishers, blogs or e-commerce serving the purpose of counting the number of visitors and their behavior. We’ve all seen the phrase “by using this website, you accept cookies” or a variation of the statement. It informs the user, but does it give them an alternative? The GDPR looks to change this in the future giving users an informed choice.

Data Permission (protection) – This includes how you manage email opt-ins or people who request to receive promotional material from you. People need to express consent in a ‘freely given, specific, informed and unambiguous’ way, which is reinforced by a ‘clear affirmative action’.

For EU based companies, you have even more concerns:

  • Timely Breach Notification – If a security breach occurs, you have 72 hours to report the data breach.
  • Right to Data Access – If users request existing data profile, you must be able to provide them with a fully detailed and free electronic copy of the data you collected.
  • Right to Be Forgotten – Your customers have the right to request that you totally erase their personal data.
  • Data Portability – This gives users rights to their data. They must be able to obtain their data from you and reuse that same data in different environments outside of your company.
  • Privacy by Design – This section of GDPR requires companies to design their systems with the proper security protocols in place from the start.
  • Potential Data Protection Officers – In some cases, your company may need to appoint a data protection officer (DPO).

The GDPR defines several roles that are responsible for ensuring compliance: data controller, data processor and the data protection officer (DPO). The data controller defines how personal data is processed and the purposes for which it is processed. The controller is also responsible for making sure that outside contractors comply.Though the task seems daunting, compliance is extremely important and necessary when moving your company forward.

For more information on how TAG can help your company become compliant, or to request a compliance please visit our website for more information.

TAG Blogging Best Practice Guide

Blogging is an effective way to reinforce your brand and draw audiences to your site. Writing engaging content, using SEO optimization, can bring in a broader audience, largely increasing the number of views to your blog and overall site. Here are some of TAG’s best practices when writing a blog:

Audience- Understanding who your key audience is can assist tremendously in blogging. Writing to a specific audience will engage them and keep them on your site. Incorporate audience data tracking into your content strategy to remain relevant to what your audience is thinking. Consider your audience, try to figure out their problems, then provide the answers they are seeking. Look to industry experts for their input, including quotes and interviews. Garner information on your audience from the experts and you can effectively communicate with them.

Hooking your Audience- You need to catch the eyes of your audience. Your headings need to capture the readers interest, but also make them want to read your blog post. Answering the problem within your heading defeats the purpose of reading your article. A header should never exceed 60 characters. Give the reader a small dose with the heading then further explain in your blog. Create interest in the reader then make them read your blog to find the answer to the question you pose. Using steps or lists is another way to engage your audience.

Content- Quality over quantity. Attention spans are shorter, people need to be drawn in with vivid content. Write engaging copy and grab people’s attention. It is better to compose two well written, thought-out blogs than hastily putting out four sub-par blogs. High-quality content is useful, and by providing your audience with solutions to their problem, your brand will become a helpful resource they look to. Content also includes photos, illustrations, charts, videos and quotes—use visual content to break up text or help better translate your ideas while keeping your readers engaged. Recommended word count has varied over the years, recent trends believe longer blogs tend to receive more views. Average of 500-1000 words is a good starting point, though your main goals are answering user questions and exceeding competitors’ content.

Mediums- People typically think of blogs in the form of written blogs. Any social platform utilizes video so why can’t your blog? Utilize all the tools social media has provided and create a video to include on your blog. Short videos have become a must-have on social media sites and including them in your blogs can attract a new audience.

Consistency- Continually writing your blog will drive more people to see it and keep your usual audience engaged with it. No matter if it is one blog a week or two a month, always putting out content will drive people to your site. Make your brand accountable by producing something week in and week out so your audience expects content.

Search Engine Optimization- If you’re unfamiliar with SEO, get familiar quick, then continue learning about it because it is a constantly shifting and twisting metric. By not optimizing your blog posts you are inhibiting the reach of your audience and growth of the overall blog. Use metrics to improve future blogs, and see which strategies are working. What are the best times to post, word count, and amount of people reading your blog to the end are all questions that can be answered by metrics.

Organization- Creating an organized calendar of content for the month will significantly help your team. Posting blogs or content several times a week can often have overlap or even repeat a topic.  Having a calendar of when and what you are posting for the week or month will reduce clutter, similar posts, and keep your team organized. Always try to include current events or trending topics to keep your content fresh and in the social loop.

TAG! You’re It!

Meet Zach O’Connell! ZO_3

Zach recently celebrated his two-year anniversary at TAG and has been creating inventive designs and eating oatmeal every morning but today, we ask him about his creative process and other thought-provoking questions.

If you had to describe yourself using a kitchen utensil, what would you be and why?

I am a knife because of how sharp I am.

What helps you get into that creative space to design?

I am most creative when I am able to really focus on what I’m doing with a clear mind, so I will do things like go on a walk during my lunch break to help me get into that space. I also do a lot of sketching quickly, get a lot of ideas out before taking it to the computer.

You have a time machine. You can go back to any time period to have dinner and conversation with 3 people. Who are they and why?

First, I would pick Walt Disney to hear about the humble beginnings of what has become a massive company.

Second, I would pick one of my ancestors like my great great grandfather because I don’t know really anything about them and it would be interesting to learn more about where I come from.

Third, Steve Jobs, because I could hear about the early days of Apple, but more importantly, I hope he would be able to tell me about the early days of Pixar as well.

Tell me one thing about design that everyone outside of that world might not understand?

How valuable it is.  A lot of work goes into making things look good and function well, and it can have a massive impact on how we interact with the world around us.

You find yourself trapped in the board game Jumanji, do you think you survive or is it Game Over? giphy

Am I allowed to watch the movie before entering the game, so I can remember how to get out? Regardless, I’ll make it out.

What are your 3 favorite projects you have worked on at TAG? 

Three of my favorite projects I’ve worked on are: Logo and website design for Smokestack, packaging re-design for Hungry Hobo, and I still think it’s cool when I see Genesis buses driving around town with artwork I created on them.

When is your ideal bed time?

I used to be a pretty devoted 11:00 pm guy, but recently I have been getting up earlier and have transitioned to more of a 10:00 pm person (sometimes it’s more like 9:30. Teenage me would be shocked).

Finally, what is your favorite part about working at TAG?  

My favorite part about working at TAG is getting to be creative with a great team every day!

TAG To Open Des Moines Branch Office

47577626_2630691396948486_3214311747179511808_nDavenport, December 5…TAG CEO, Mike Vondran, announced today the Quad Cities-based marketing and advertising organization will expand to Des Moines in January 2019. “We believe the market is ready,” says Vondran. “Our ‘brand-focused’ approach to marketing, combined with our expertise in both the latest digital and more traditional tactics has earned TAG a growing base of clients. Many of these organizations want to expand to new markets and we want to help them succeed in that effort. Moreover, we believe there’s significant unmet demand in the Des Moines region for a true full-service agency, providing ‘one-stop’ brand marketing support.”

The new TAG office will be located at 100 East Grand Avenue in the East Village/Capitol Hill area of Des Moines. “This new location will serve as a ‘home base’ for TAG operations in Polk and neighboring counties,” says Vondran. “Already, TAG brand management staff is working with clients throughout central Iowa, including Clarke, Mahaska, Marion and Polk Counties.

According to Vondran, the new location will also improve the organization’s ability to meet the state government relations needs of current and prospective TAG clients. Vondran adds, “Today’s more savvy clients recognize the value of a comprehensive branding program that includes web-based social media, traditional advertising and promotions programs, and an effective ‘influencer’ strategy that includes trade associations, community organizations and federal, state and local government relations.”

In addition to its current headquarters in downtown Davenport, TAG also maintains an office in Dubuque, serving clients in that tri-state market.

ADA Website Compliance

The United States Department of Justice has determined that failing to meet the current “AA” level of WCAG 2.0 violates the equal access rights of those with disabilities or limitations. Lawsuits filed across the nation have resulted in significant verdicts and settlements, disruption in business operations and loss of goodwill. Here are a few lawsuits that have been filed:

  • Target – $6,020,000 settlement
    • National Federation of the Blind v. Target Corporation
      Nat’l Fed’n of the Blind v. Scribd Inc., 97 F. Supp. 3d 565 (D. Vt. 2015)
  • H&R Block – $100,000 settlement
    • National Federation of the Blind v. HRB Digital L.L.C.
      National Fed’n of the Blind v. HRB Digital L.L.C., 2014 WL 10319389
  • Pizza Hut – Motion for Summary Judgment or, in the Alternative, Dismissal or Stay denied.
    • Robles v. Yum! Brands, Inc.
      Robles v. Yum! Brands, Inc., No. 216CV08211ODWSS, 2018 WL 566781, at *4 (C.D. Cal. Jan. 24, 2018)
  • 1-800-Flowers – Motion to dismiss denied
    • Gathers v. 1-800-Flowers.com, Inc.
      Gathers v. 1-800-Flowers.com, Inc., No. 17-CV-10273-IT, 2018 WL 839381, at *2 (D. Mass. Feb. 12, 2018)

48.9 million Americans are considered disabled. By making your website compliant, you can make your organization accessible to millions of people. WCAG 2.0 was developed by the World Wide Web Consortium (W3C), the highest authority in web accessibility goals and universal design. Published by W3C, the WCAG 2.0 Web Content Accessibility Guidelines is a set of guidelines for making digital content accessible for all users, including those with disabilities. TAG’s developers can make your website compliant with these standards.

Did you miss our recent seminar on online compliance regulations? Watch the full seminar below!

You’ll learn: 

    • What is the Americans with Disabilities Act (ADA)?
    • Who does the ADA apply to?
    • Lessons from recent lawsuits
    • Benefits of a compliant website
    • How is website compliance measured?
    • The new standard: Web Content Accessibility Guidelines (WCAG)
    • Synopsis: EU General Data Protection Regulation (GDPR)
    • Synopsis: Website security

Request a compliance quote from TAG, here.

TAG! You’re It!

Meet Emily Field!

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If you had to describe yourself using three inanimate objects, what would they be?

A house plant – I’m always looking for ways to grow, both personally and professionally. Plus, in this cold Iowa weather, you won’t catch me dead outside.

A planner – Organization is my middle name, or so I think it should be.

Laffy taffy – I think laughter is the best medicine out there, next to red wine, of course. Plus, I’m a total sweet tooth!

So, Emily, we hear you have a dog by the name of Pierce. If you could dress Pierce up in any costume what would it be?

You know how everyone claims they have the best dog?! I find it hard to believe! Clearly, they haven’t met Pierce. Recently, Pierce dressed up as a Beanie Baby for Halloween! I don’t know about you, but I sure thought he looked like one handsome fella!

Pierce

TAG sends you on an airplane over the Pacific to have a meeting with a client. The plane malfunctions leaving you on a deserted island. You have one book, one movie, and one other object with you. What are they?

  • The Woman in Cabin 10. If you haven’t picked this page-turner up, do so immediately!
  • Do nine seasons of The Office count as one movie?
  • Of course, Pierce. Someone has to keep me company!

Finally, what is your favorite part about working at TAG?

The list really does go on and on. Every day I come to work I learn something new and am challenged to think in fresh, new ways for each and every one of our clients. Every member of the creative team surrounds me with constant support – they really are my own set of personal cheerleaders!

How to Create a Successful Email Marketing Strategy

You start your day getting up, showering, brushing your teeth, grabbing a cup of coffee on the run and finally making it to the office. What’s the first thing you do? Check your email. We all do it. In fact, the average office worker receives 120 emails every day! With so much to sift through, a lot of emails can get lost in the shuffle. Create a successful email marketing strategy to keep your company top-of-mind and to engage with both current and prospective customers.

Create Segmented Email Lists

Have you been sending every email to every person who’s ever subscribed to your emails? Yikes! It’s time for that to change. To continue to build your email lists you can solicit subscriptions on your website and social sites. But, instead of simply having an individual provide their name and email address, create a more robust form. After they provide the basics, ask additional questions to get to know the customer. How often do they want to receive emails from you? What are they interested in hearing about from your business? What do their buying habits look like? Questions like this will allow for you to create separate email lists and speak directly to their interests when crafting your emails, increasing your chances of conversion.

Establish Your End Goal

Before you begin writing your email, start by figuring out what it is that you want your audience to do. Are you looking to increase traffic to your website? Attend an event? Write a review? Then, what does a successful campaign look like for that specific objective? Not only will this strategy help you to write your send, but it will also prove to be beneficial when it comes the measuring its success and showing real, measurable ROI.

Content Creation

Once you’ve established a goal for your email, writing will be a breeze! Make sure the content provides your audience with enough information to pique their interest, but short enough to where they aren’t reading paragraphs. Call-to-action buttons (Learn More, Contact Us, RSVP, Book An Appointment, etc.) are particularly helpful in inciting action from your audience while increasing the chances of a click-through to a website or other landing page. Make the content as personal as possible. Sprinkle in verbiage that makes your audience feel like you’re just talking to them, as opposed to the hundreds of people on your list.

Mind Your Design

When writing your email, incorporate as much of your brand as possible – i.e. logos, color schemes, fonts, etc. so that it’s an accurate representation of your brand standards and so that your audience can identify that the email is from you and isn’t spam. Before you go ahead and schedule your email or press “send,” send a preview to yourself and view it on a mobile device, desktop and tablet to catch any formatting issues proactively rather than retroactively.

Consistency is Key

Remember when we were creating segmented email lists and asked our audience how often they’d like to hear from us? Well, it’s time to make good on those requests. Some people may want to hear from you once every week, while others may opt for less frequent communication. Or, if you can’t commit to sending more than a couple emails every month, tell them! It’s important to set a clear expectation up front and then follow through.

Analyze

Email isn’t something you can “set and forget.” Every month, sit down and look at how each individual email performed. What were your open, delivery, and click-through rates? Does certain content receive more engagement than others? What kind of devices is your audience using to open and view your emails on? Do certain times of the (AM/PM) day have an effect on email performance? After each send, take a look at your email’s data and draw some conclusions in order to determine the most valuable content for your consumers and your business.

Want more? Let’s talk! TAG’s Digital Media Team can help you in all areas of Email Marketing – from design and email list creation to copy, and beyond!

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Generational Marketing: Baby Boomers, Gen X, Millennial’s & Gen Z

In order to effectively communicate your messages, you need to know who you’re talking to.

A lot of marketers like to create a persona who embodies the ideal audience member for their brand.

For example, Old Navy’s target buyer persona is named Jenny. According to Old Navy’s former president Tom Wyatt, Jenny is:

  • Aged 25-34
  • College educated
  • Married with kid(s)
  • Earns between $40,000 and $70,000 annually
  • Interested in: apparel, fashion and beauty – on a budget

 

By creating a persona that aligned with their brand and tailoring ads to speak to “Jenny,” Old Navy exceeded both of its upscale sister brands, Gap and Banana Republic, in profits.

So, after you’ve established who you’re talking to, along with their likes and dislikes, it’s time to figure out the best way to reach them. For example, if your target buyer persona is a sixty-some year old man, you’re going to use different strategies and platforms to share your messaging than you would if your persona was a twenty-something female.

Below we’ll walk you through what each living generation looks like, where they’re consuming media and how to target them with your marketing messages.

Baby Boomers

The first generation we’re visiting is the Baby Boomer. This generation spends the most money, yet they only make up 5-10% of digital marketing efforts.

  • Aged 54 – 72
  • Spend time reading blogs and online articles
  • Spend 27 hours per week online
  • 19% more likely to share content than any other generation
  • Facebook is their most-used social platform
  • Watch an average of three hours per day of traditional TV, most likely to consume traditional media
  • Interested in products and services for themselves, their children and their grandchildren
  • Famous Baby Boomers: Fabio, Madonna, Phil Robertson

The Takeaway: Traditional media, for Baby Boomers, is still alive and well and a great way to reach members of this generation. A carefully crafted and targeted Facebook Advertising campaign is also an opportunity to reach members of this generation, especially with Baby Boomers being more likely to share content than any other generation. If you do decide to create Facebook Video Ads targeting Baby Boomers, remember that they shouldn’t be as fast-paced as a Facebook Ad targeting Millennials or members of Gen Z.

Source: Smart Insights

Generation X

Members of Gen X make up 31% of the total U.S. income, yet they only comprise 25% of the population.

  • Aged 38 – 53
  • Make a middle class income
  • Outspend all other generations in: housing, clothing, eating out, and entertainment
  • 81% have a Facebook profile and use it to keep up with their children and to consume news
  • Spend seven hours per week on social media
  • 85% watch traditional TV, 62% read a newspaper and 48% listen to the radio regularly
  • Famous Gen X’ers: Brad Pitt, Cameron Diaz, Reese Witherspoon

The Takeaway: Traditional media continues to work with marketing efforts targeted to members of Gen X, with high consumption rates in traditional TV, radio and even newspaper. This generation is more likely to spend money on nights out and entertainment than other generations because of their middle-class income, so try a campaign geared towards selling them an “experience” rather than focusing on a specific product or service.

Source: Vision Critical

Millennials

The largest group out of the living generations with over 92 million members in the U.S., and they make up a quarter of the nation’s population.

  • Aged 23 – 38
  • Least likely to shop for goods in-store
  • 95% believe their friends are the most credible source of product information
  • Spend a total of $600 billion in the United States annually
  • 41% use Facebook daily
  • Spend 25 or more hours per week online
  • 65% start interactions with a brand online
  • Consume more digital video and media than the average person
  • Most used social platforms: Facebook (83%), Instagram (53%), Twitter (37%), and Pinterest (34%)
  • Famous Millennials: Beyonce, Justin Timberlake, Selena Gomez

The Takeaway: Millennials are learning about new products and purchasing them online so digital advertising is key. With this generation putting so much emphasis on peer recommendations as the most credible source of product information, encourage your social media followers to write a review of your business on Google or on Facebook. While not every review written will be positive, be sure you respond to everyone who takes the time to share their experience with your brand online. Doing so will build up your brand transparency - something that’s important to Millennials.

Sources: MediaKix, WordStream, Forbes, Entrepreneur, Ascend

 

 Gen Z

Makes up a quarter of the U.S. population and will account for 40% of all consumers by 2020.

  • Aged 6 – 22
  • Digital natives (they don’t know a world without the internet, smartphones)
  • Multi-task across five different screens
  • Have an attention span of 8 seconds – less than a goldfish
  • 85% learn about new products on social media
  • 50% of Gen Z’ers don’t think they could live without YouTube
  • 24% think Facebook is for “old people,” but use the platform to stay in touch with family and relatives
  • Most used social platforms: YouTube (95%), Instagram (69%), Facebook & Snapchat (67%), and Twitter (52%)
  • Famous Gen Z’ers: Shawn Mendes, Kylie Jenner and Yara Shahidi

The Takeaway: With an attention span that’s less than a goldfish, it’s important to peak Gen Z’s attention in three seconds or less, otherwise they’re already scrolling onto the next piece of content. Then, once you do capture their attention it’s important to get right to the point – what do you want them to do? You’ll find success in reaching and engaging members of Gen Z with YouTube bumper and/or TrueView ads, as they’re most likely to be on YouTube than any other social platform.

 

Sources: Vend, AdWeek

 

Want more? TAG’s team of professionals does this for a living. Let’s talk about your target buyer persona and build a killer campaign!

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Marketing to Generation Z


Knowing your target audience is important to effectively market your business. For example, audience members for an interior design business are typically going to look, and act, a lot differently than audience members for a company selling beef jerky. Defining your audience is key in getting your business’ message in front of people who are ready to engage and convert.

Just when you think you’ve mastered marketing to Millennials, a new generation comes running through the doors full speed ahead. Allow us to introduce you to Gen Z.

Who is Gen Z?

Gen Z is the generation born between 1996 and 2012. There are over 23 million people in the U.S. alone who identify as members of Gen Z and it is considered America’s most diverse, multicultural generation to date.

Unlike Millennials, Gen Z is characterized by their initiative and entrepreneurial skills. They grew up during tough times (post 9/11, the recession) and over half of the generation is already actively saving for retirement, in fear that they will never have social security to claim.

Celebrity endorsements really resonated with a Millennial audience and this remains true when talking to members of Gen Z as well. But, Gen Z puts importance on transparency so if celebrities are in the ads they’re seeing, they prefer the endorser discloses that they’re getting paid to talk about a brand or product. Authenticity is (major) key! 

What social platforms do they prefer?

While Gen Z spends most of their time on YouTube, they do still utilize other social platforms – but for different reasons.

Screen Shot 2018-04-16 at 11.20.56 AM

Source: Defy Media Acumen Survey (March 2017)

They’re most likely to keep in touch with friends on Snapchat, while Facebook is where they keep tabs on Grandma. YouTube comes out on top for where Gen Z is interested in getting shopping recommendations (product reviews) and how-to videos (tutorials).

Gen Z loves technology – and as they should. They grew up with accessibility to technology and don’t know a world without the internet, cell phones or Mark Zuckerberg. Gen Z’s dependency on tech has already impacted the way businesses are marketing their products and services. They consume information online – with YouTube leading the charge. YouTube is how members of Gen Z learn how to change a tire, bake a cake, learn an instrument, and more! In fact, 95% of Gen Z uses YouTube regularly and 50% believe they can’t live without it.

With so much focus on digital, traditional media (TV) has taken a back seat. But don’t get it confused, video consumption continues to grow – it’s just on more non-traditional platforms like YouTube, Facebook, Instagram, Snapchat and ConnectedTV. In fact, these platforms are instrumental in getting video messages across to members of Gen Z.

How do I reach Gen Z?

Gen Z is really in-tune with brands that are being genuine and authentic in their marketing, more so than any other generation. They identify and focus on meaningful brand interactions and are most likely to dismiss marketing efforts that come across as insincere. Because Gen Z prioritizes transparency, social channels, like Instagram, give consumers the opportunity to

learn and interact with businesses more organically. Gen Z prefers unobtrusive brand messaging, which is evident in the rise, and success, of influencer marketing.

Your business can also reach members of Gen Z by creating a YouTube channel and uploading engaging and informative content. Or, if you’re looking for paid advertising opportunities, YouTube TrueView and/or Bumper Ads will deliver your messages on platforms Gen Z is already using in a cost-effective manner.

To put together a comprehensive marketing approach for Gen Z, talk with the TAG Team. We build brands that matter.

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