TAG To Open Des Moines Branch Office

47577626_2630691396948486_3214311747179511808_nDavenport, December 5…TAG CEO, Mike Vondran, announced today the Quad Cities-based marketing and advertising organization will expand to Des Moines in January 2019. “We believe the market is ready,” says Vondran. “Our ‘brand-focused’ approach to marketing, combined with our expertise in both the latest digital and more traditional tactics has earned TAG a growing base of clients. Many of these organizations want to expand to new markets and we want to help them succeed in that effort. Moreover, we believe there’s significant unmet demand in the Des Moines region for a true full-service agency, providing ‘one-stop’ brand marketing support.”

The new TAG office will be located at 100 East Grand Avenue in the East Village/Capitol Hill area of Des Moines. “This new location will serve as a ‘home base’ for TAG operations in Polk and neighboring counties,” says Vondran. “Already, TAG brand management staff is working with clients throughout central Iowa, including Clarke, Mahaska, Marion and Polk Counties.

According to Vondran, the new location will also improve the organization’s ability to meet the state government relations needs of current and prospective TAG clients. Vondran adds, “Today’s more savvy clients recognize the value of a comprehensive branding program that includes web-based social media, traditional advertising and promotions programs, and an effective ‘influencer’ strategy that includes trade associations, community organizations and federal, state and local government relations.”

In addition to its current headquarters in downtown Davenport, TAG also maintains an office in Dubuque, serving clients in that tri-state market.

ADA Website Compliance

The United States Department of Justice has determined that failing to meet the current “AA” level of WCAG 2.0 violates the equal access rights of those with disabilities or limitations. Lawsuits filed across the nation have resulted in significant verdicts and settlements, disruption in business operations and loss of goodwill. Here are a few lawsuits that have been filed:

  • Target – $6,020,000 settlement
    • National Federation of the Blind v. Target Corporation
      Nat’l Fed’n of the Blind v. Scribd Inc., 97 F. Supp. 3d 565 (D. Vt. 2015)
  • H&R Block – $100,000 settlement
    • National Federation of the Blind v. HRB Digital L.L.C.
      National Fed’n of the Blind v. HRB Digital L.L.C., 2014 WL 10319389
  • Pizza Hut – Motion for Summary Judgment or, in the Alternative, Dismissal or Stay denied.
    • Robles v. Yum! Brands, Inc.
      Robles v. Yum! Brands, Inc., No. 216CV08211ODWSS, 2018 WL 566781, at *4 (C.D. Cal. Jan. 24, 2018)
  • 1-800-Flowers – Motion to dismiss denied
    • Gathers v. 1-800-Flowers.com, Inc.
      Gathers v. 1-800-Flowers.com, Inc., No. 17-CV-10273-IT, 2018 WL 839381, at *2 (D. Mass. Feb. 12, 2018)

48.9 million Americans are considered disabled. By making your website compliant, you can make your organization accessible to millions of people. WCAG 2.0 was developed by the World Wide Web Consortium (W3C), the highest authority in web accessibility goals and universal design. Published by W3C, the WCAG 2.0 Web Content Accessibility Guidelines is a set of guidelines for making digital content accessible for all users, including those with disabilities. TAG’s developers can make your website compliant with these standards.

Did you miss our recent seminar on online compliance regulations? Watch the full seminar below!

You’ll learn: 

    • What is the Americans with Disabilities Act (ADA)?
    • Who does the ADA apply to?
    • Lessons from recent lawsuits
    • Benefits of a compliant website
    • How is website compliance measured?
    • The new standard: Web Content Accessibility Guidelines (WCAG)
    • Synopsis: EU General Data Protection Regulation (GDPR)
    • Synopsis: Website security

Request a compliance quote from TAG, here.

TAG! You’re It!

Meet Emily Field!

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If you had to describe yourself using three inanimate objects, what would they be?

A house plant – I’m always looking for ways to grow, both personally and professionally. Plus, in this cold Iowa weather, you won’t catch me dead outside.

A planner – Organization is my middle name, or so I think it should be.

Laffy taffy – I think laughter is the best medicine out there, next to red wine, of course. Plus, I’m a total sweet tooth!

So, Emily, we hear you have a dog by the name of Pierce. If you could dress Pierce up in any costume what would it be?

You know how everyone claims they have the best dog?! I find it hard to believe! Clearly, they haven’t met Pierce. Recently, Pierce dressed up as a Beanie Baby for Halloween! I don’t know about you, but I sure thought he looked like one handsome fella!

Pierce

TAG sends you on an airplane over the Pacific to have a meeting with a client. The plane malfunctions leaving you on a deserted island. You have one book, one movie, and one other object with you. What are they?

  • The Woman in Cabin 10. If you haven’t picked this page-turner up, do so immediately!
  • Do nine seasons of The Office count as one movie?
  • Of course, Pierce. Someone has to keep me company!

Finally, what is your favorite part about working at TAG?

The list really does go on and on. Every day I come to work I learn something new and am challenged to think in fresh, new ways for each and every one of our clients. Every member of the creative team surrounds me with constant support – they really are my own set of personal cheerleaders!

How to Create a Successful Email Marketing Strategy

You start your day getting up, showering, brushing your teeth, grabbing a cup of coffee on the run and finally making it to the office. What’s the first thing you do? Check your email. We all do it. In fact, the average office worker receives 120 emails every day! With so much to sift through, a lot of emails can get lost in the shuffle. Create a successful email marketing strategy to keep your company top-of-mind and to engage with both current and prospective customers.

Create Segmented Email Lists

Have you been sending every email to every person who’s ever subscribed to your emails? Yikes! It’s time for that to change. To continue to build your email lists you can solicit subscriptions on your website and social sites. But, instead of simply having an individual provide their name and email address, create a more robust form. After they provide the basics, ask additional questions to get to know the customer. How often do they want to receive emails from you? What are they interested in hearing about from your business? What do their buying habits look like? Questions like this will allow for you to create separate email lists and speak directly to their interests when crafting your emails, increasing your chances of conversion.

Establish Your End Goal

Before you begin writing your email, start by figuring out what it is that you want your audience to do. Are you looking to increase traffic to your website? Attend an event? Write a review? Then, what does a successful campaign look like for that specific objective? Not only will this strategy help you to write your send, but it will also prove to be beneficial when it comes the measuring its success and showing real, measurable ROI.

Content Creation

Once you’ve established a goal for your email, writing will be a breeze! Make sure the content provides your audience with enough information to pique their interest, but short enough to where they aren’t reading paragraphs. Call-to-action buttons (Learn More, Contact Us, RSVP, Book An Appointment, etc.) are particularly helpful in inciting action from your audience while increasing the chances of a click-through to a website or other landing page. Make the content as personal as possible. Sprinkle in verbiage that makes your audience feel like you’re just talking to them, as opposed to the hundreds of people on your list.

Mind Your Design

When writing your email, incorporate as much of your brand as possible – i.e. logos, color schemes, fonts, etc. so that it’s an accurate representation of your brand standards and so that your audience can identify that the email is from you and isn’t spam. Before you go ahead and schedule your email or press “send,” send a preview to yourself and view it on a mobile device, desktop and tablet to catch any formatting issues proactively rather than retroactively.

Consistency is Key

Remember when we were creating segmented email lists and asked our audience how often they’d like to hear from us? Well, it’s time to make good on those requests. Some people may want to hear from you once every week, while others may opt for less frequent communication. Or, if you can’t commit to sending more than a couple emails every month, tell them! It’s important to set a clear expectation up front and then follow through.

Analyze

Email isn’t something you can “set and forget.” Every month, sit down and look at how each individual email performed. What were your open, delivery, and click-through rates? Does certain content receive more engagement than others? What kind of devices is your audience using to open and view your emails on? Do certain times of the (AM/PM) day have an effect on email performance? After each send, take a look at your email’s data and draw some conclusions in order to determine the most valuable content for your consumers and your business.

Want more? Let’s talk! TAG’s Digital Media Team can help you in all areas of Email Marketing – from design and email list creation to copy, and beyond!

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Generational Marketing: Baby Boomers, Gen X, Millennial’s & Gen Z

In order to effectively communicate your messages, you need to know who you’re talking to.

A lot of marketers like to create a persona who embodies the ideal audience member for their brand.

For example, Old Navy’s target buyer persona is named Jenny. According to Old Navy’s former president Tom Wyatt, Jenny is:

  • Aged 25-34
  • College educated
  • Married with kid(s)
  • Earns between $40,000 and $70,000 annually
  • Interested in: apparel, fashion and beauty – on a budget

 

By creating a persona that aligned with their brand and tailoring ads to speak to “Jenny,” Old Navy exceeded both of its upscale sister brands, Gap and Banana Republic, in profits.

So, after you’ve established who you’re talking to, along with their likes and dislikes, it’s time to figure out the best way to reach them. For example, if your target buyer persona is a sixty-some year old man, you’re going to use different strategies and platforms to share your messaging than you would if your persona was a twenty-something female.

Below we’ll walk you through what each living generation looks like, where they’re consuming media and how to target them with your marketing messages.

Baby Boomers

The first generation we’re visiting is the Baby Boomer. This generation spends the most money, yet they only make up 5-10% of digital marketing efforts.

  • Aged 54 – 72
  • Spend time reading blogs and online articles
  • Spend 27 hours per week online
  • 19% more likely to share content than any other generation
  • Facebook is their most-used social platform
  • Watch an average of three hours per day of traditional TV, most likely to consume traditional media
  • Interested in products and services for themselves, their children and their grandchildren
  • Famous Baby Boomers: Fabio, Madonna, Phil Robertson

The Takeaway: Traditional media, for Baby Boomers, is still alive and well and a great way to reach members of this generation. A carefully crafted and targeted Facebook Advertising campaign is also an opportunity to reach members of this generation, especially with Baby Boomers being more likely to share content than any other generation. If you do decide to create Facebook Video Ads targeting Baby Boomers, remember that they shouldn’t be as fast-paced as a Facebook Ad targeting Millennials or members of Gen Z.

Source: Smart Insights

Generation X

Members of Gen X make up 31% of the total U.S. income, yet they only comprise 25% of the population.

  • Aged 38 – 53
  • Make a middle class income
  • Outspend all other generations in: housing, clothing, eating out, and entertainment
  • 81% have a Facebook profile and use it to keep up with their children and to consume news
  • Spend seven hours per week on social media
  • 85% watch traditional TV, 62% read a newspaper and 48% listen to the radio regularly
  • Famous Gen X’ers: Brad Pitt, Cameron Diaz, Reese Witherspoon

The Takeaway: Traditional media continues to work with marketing efforts targeted to members of Gen X, with high consumption rates in traditional TV, radio and even newspaper. This generation is more likely to spend money on nights out and entertainment than other generations because of their middle-class income, so try a campaign geared towards selling them an “experience” rather than focusing on a specific product or service.

Source: Vision Critical

Millennials

The largest group out of the living generations with over 92 million members in the U.S., and they make up a quarter of the nation’s population.

  • Aged 23 – 38
  • Least likely to shop for goods in-store
  • 95% believe their friends are the most credible source of product information
  • Spend a total of $600 billion in the United States annually
  • 41% use Facebook daily
  • Spend 25 or more hours per week online
  • 65% start interactions with a brand online
  • Consume more digital video and media than the average person
  • Most used social platforms: Facebook (83%), Instagram (53%), Twitter (37%), and Pinterest (34%)
  • Famous Millennials: Beyonce, Justin Timberlake, Selena Gomez

The Takeaway: Millennials are learning about new products and purchasing them online so digital advertising is key. With this generation putting so much emphasis on peer recommendations as the most credible source of product information, encourage your social media followers to write a review of your business on Google or on Facebook. While not every review written will be positive, be sure you respond to everyone who takes the time to share their experience with your brand online. Doing so will build up your brand transparency - something that’s important to Millennials.

Sources: MediaKix, WordStream, Forbes, Entrepreneur, Ascend

 

 Gen Z

Makes up a quarter of the U.S. population and will account for 40% of all consumers by 2020.

  • Aged 6 – 22
  • Digital natives (they don’t know a world without the internet, smartphones)
  • Multi-task across five different screens
  • Have an attention span of 8 seconds – less than a goldfish
  • 85% learn about new products on social media
  • 50% of Gen Z’ers don’t think they could live without YouTube
  • 24% think Facebook is for “old people,” but use the platform to stay in touch with family and relatives
  • Most used social platforms: YouTube (95%), Instagram (69%), Facebook & Snapchat (67%), and Twitter (52%)
  • Famous Gen Z’ers: Shawn Mendes, Kylie Jenner and Yara Shahidi

The Takeaway: With an attention span that’s less than a goldfish, it’s important to peak Gen Z’s attention in three seconds or less, otherwise they’re already scrolling onto the next piece of content. Then, once you do capture their attention it’s important to get right to the point – what do you want them to do? You’ll find success in reaching and engaging members of Gen Z with YouTube bumper and/or TrueView ads, as they’re most likely to be on YouTube than any other social platform.

 

Sources: Vend, AdWeek

 

Want more? TAG’s team of professionals does this for a living. Let’s talk about your target buyer persona and build a killer campaign!

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Marketing to Generation Z


Knowing your target audience is important to effectively market your business. For example, audience members for an interior design business are typically going to look, and act, a lot differently than audience members for a company selling beef jerky. Defining your audience is key in getting your business’ message in front of people who are ready to engage and convert.

Just when you think you’ve mastered marketing to Millennials, a new generation comes running through the doors full speed ahead. Allow us to introduce you to Gen Z.

Who is Gen Z?

Gen Z is the generation born between 1996 and 2012. There are over 23 million people in the U.S. alone who identify as members of Gen Z and it is considered America’s most diverse, multicultural generation to date.

Unlike Millennials, Gen Z is characterized by their initiative and entrepreneurial skills. They grew up during tough times (post 9/11, the recession) and over half of the generation is already actively saving for retirement, in fear that they will never have social security to claim.

Celebrity endorsements really resonated with a Millennial audience and this remains true when talking to members of Gen Z as well. But, Gen Z puts importance on transparency so if celebrities are in the ads they’re seeing, they prefer the endorser discloses that they’re getting paid to talk about a brand or product. Authenticity is (major) key! 

What social platforms do they prefer?

While Gen Z spends most of their time on YouTube, they do still utilize other social platforms – but for different reasons.

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Source: Defy Media Acumen Survey (March 2017)

They’re most likely to keep in touch with friends on Snapchat, while Facebook is where they keep tabs on Grandma. YouTube comes out on top for where Gen Z is interested in getting shopping recommendations (product reviews) and how-to videos (tutorials).

Gen Z loves technology – and as they should. They grew up with accessibility to technology and don’t know a world without the internet, cell phones or Mark Zuckerberg. Gen Z’s dependency on tech has already impacted the way businesses are marketing their products and services. They consume information online – with YouTube leading the charge. YouTube is how members of Gen Z learn how to change a tire, bake a cake, learn an instrument, and more! In fact, 95% of Gen Z uses YouTube regularly and 50% believe they can’t live without it.

With so much focus on digital, traditional media (TV) has taken a back seat. But don’t get it confused, video consumption continues to grow – it’s just on more non-traditional platforms like YouTube, Facebook, Instagram, Snapchat and ConnectedTV. In fact, these platforms are instrumental in getting video messages across to members of Gen Z.

How do I reach Gen Z?

Gen Z is really in-tune with brands that are being genuine and authentic in their marketing, more so than any other generation. They identify and focus on meaningful brand interactions and are most likely to dismiss marketing efforts that come across as insincere. Because Gen Z prioritizes transparency, social channels, like Instagram, give consumers the opportunity to

learn and interact with businesses more organically. Gen Z prefers unobtrusive brand messaging, which is evident in the rise, and success, of influencer marketing.

Your business can also reach members of Gen Z by creating a YouTube channel and uploading engaging and informative content. Or, if you’re looking for paid advertising opportunities, YouTube TrueView and/or Bumper Ads will deliver your messages on platforms Gen Z is already using in a cost-effective manner.

To put together a comprehensive marketing approach for Gen Z, talk with the TAG Team. We build brands that matter.

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Advertising On Connected TV

If you ask any Millennial or Gen Z’er what it is that they do for fun, a healthy majority will list off curling up on a couch and binge-watching their favorite tv show.

More and more people are turning away from traditional TV and are tuning in via Connected TV (Netflix, Hulu, Sling, YouTube, HBO GO, etc.).

What is Connected TV?

According to Centro, Connected TV is defined as a television set that is connected to the internet via built-in capabilities, a media streaming device, gaming console, or Blu-ray player, and facilitates the delivery of streaming video content.

Right now, 69% of households have a Connected TV, with that number projected to increase year-over-year. Similar to traditional TV’s audience, Connected TV users are using the platforms to watch full episodes of their favorite shows and to tune-in to live events like The World Series and The Emmys.

While the audience that consumes traditional TV is skewed older, Connected TV’s audience is younger and more affluent with a median age of 31. So, if your advertising tactics are strictly focused on traditional TV, you’re missing out on reaching an important audience.

Right now, there are three different ways to reach your audience using Connected TV advertising: in-stream video, interactive pre-roll and home screen placements.

In-Stream Video

In-stream video ads are :15s or :30s non-skippable ads that play either before the user’s program or during breaks. This kind of advertisement is a really great way to repurpose spots created for TV to earn impressions and reach other demographics.

Interactive Pre-Roll

Just like in-stream video, interactive pre-roll ads play before and during the user’s show, but it gives the user the option to interact with the ad. In the example below, Snickers made a game out of their interactive pre-roll ad for YouTube which ends up not feeling like an ad at all, but rather a fun and memorable interaction with a brand.

Home Screen Placements

This option is the least intrusive ad type on Connected TV. These ads are placed on the home screen of a Connected TV app and have the capabilities to feature interactive calls-to-action like, “Click to Learn More.”

Let’s Get Connected

So where do you start? First, define your audiences. Are your clients or consumers viewing more traditional or Connected TV?

Then, figure out the goal of your messaging. Do you want to send your audience members to a landing page and collect leads or are you more interested in earning impressions?

Next, take a look at your options for Connected TV platforms. For example, Netflix is still an advertising-free platform whereas Hulu and YouTube are not.

Finally, it’s time to put together a creative and memorable ad to serve to your audience. That’s where TAG comes in. Let’s talk about your digital strategy and figure out a campaign to deliver measurable results.

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Recipe: Easy & Basic Caramel Apple Pecan Bars

Bundle up and head to your nearest apple orchard, because we’re in the mood for baking!

To continue with the basic theme, Anne and I decided to treat you to one of our favorite Pinterest recipes that will have even your harshest critics coming back for seconds.

We present: Caramel Apple Pecan Bars, a recipe courtesy of The Gunny Sack!

To get started, you’ll need:

  • 1 Spice Cake mix
  • 1 Stick butter, softened
  • 1 Egg
  • 2 Granny Smith (green) apples
  • 2 Tablespoons sugar
  • 1/2 Teaspoon cinnamon
  • 1/4 Teaspoon nutmeg
  • 3/4 cup chopped pecans
  • 14 oz can sweetened condensed milk

Extras:

  • Ice cream
  • Caramel sauce (we used Smucker’s Simple Delight Salted Caramel Topping)
  • Chopped pecans

Get Cooking:

  1. Preheat your oven to 350°F
  2. Combine cake mix, egg and butter and mix well in a medium bowl
  3. Line a 9 x 13″ pan with parchment paper and grease
  4. Pat the cake mixture into the pan
  5. Peel and chop the apples
  6. Combine apples, sugar, cinnamon and nutmeg together in medium bowl and mix well
  7. Distribute coated apples evenly over the top of the cake mixture in pan
  8. Top with chopped pecans
  9. Drizzle whole can of sweetened condensed milk
  10. Bake for 30 – 35 minutes
  11. Serve warm with a scoop of ice cream, caramel sauce and chopped pecans

…and voila! Just like that, you’ve mastered the art of baking!

Can’t get enough basic? Master these four digital elements to give your strategy the face-lift it needs this fall!

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Get To Know Latricia Jones

The face behind accounting at TAG.

 

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We sat down with our very own, Latricia Jones to get know what makes Latricia…well, Latricia.

 

We’re so glad you’re here, Latricia! Rumor has it you’re a Davenport native?

I am! I’ve lived in Davenport since ‘91, but moved away for a few years. Now I’m back!

We’re sure happy you decided to return. What’s one thing you missed while you were gone?

The farmer’s market and being able to go down by the riverfront anytime I want! I also love that there’s always something going on. From fairs to festivals, you can always find something to do.

We agree! What is the best thing to happen to you in the past month?

I found out I got this job! I was so excited to return to Davenport. I had a matter of days to pack and move here, but was so thrilled!

We may be a little biased, but we think TAG is a pretty great place to work. Why do you like working right in the heart of Davenport?

I like to walk down to the River Center and sit and eat lunch. Because TAG is located right downtown you always get the scoop on what’s going on.

 And your favorite part about working at TAG so far?

TAG gave me the opportunity to come back home!

…and what are you most excited for?

I am looking forward to seeing how TAG will help me grow professionally. I would love to see different aspects of the company and become well-rounded.

When the clock strikes 5 o’clock, where can we find you?

Half-way down the street. I always have a million things to do and a life that needs me. I might have to run to the store, clean, mow, cook dinner for my daughter…

 You’re making me hungry! What’s on the menu for tonight?

Italian parmesan crusted pork chops, some green beans, potatoes and rice…

And for dessert?

Peach cobbler!

Have room for one more? If you could cook a meal for anyone in the world who would it be?

I’d cook for my grandmother, to say thank you. I would make her a beef wellington, because it requires a lot of love and detail – it’s not cheap either! It’s not a meal you can just throw into the oven, you really have to take your time and put effort into it. I’d throw in her favorite sides, too!

Best piece of advice you’ve ever been given?

It’s not really advice, but the best thing I’ve been told is “I knew you could do it, I never doubted you.” To me that was very encouraging because it reaffirmed the fact that I have cheerleaders right behind me cheering me on.

That’s such great advice. What’s one thing you’re most proud of accomplishing?

Going back to college. At the time I had to balance caring for a young daughter as a single parent and working three jobs to pay for school all while taking full-time classes. I don’t think anyone ever has an excuse not to go back to school, you can, it’s just not going to be easy.

Did you always know you wanted to get into accounting?

I have been good at math ever since I could count. My mom always told me I would do something with numbers. I’m pretty good with words too! My mom used to call me her “little dictionary.”

It sounds like you’re pretty close with your family. What’s your favorite family tradition?

Vacationing! We love to take big family vacations every couple of years.

Where’s next on the list of destinations?

We don’t have any plans right now, but I’ll go wherever they want to go. I’d really like to go to Fiji, but I’m saving for a house, so that comes first!

You’ve probably caught on by now, but here at TAG we love a good donut. So, we’re dying to know, are you a donut person?

I do like donuts! My favorite are glazed and cake!

 

We are so thrilled to welcome Latricia to the TAG family and know she will be such a great addition to our accounting team. Keep your eye peeled for more TAG employee highlights to come and while you’re waiting, check out our website to learn more about the talented individuals that make up TAG!

4 Basic Things Your Brand Needs to Excel at Digital

The fall season is the perfect time to embrace your inner basic. “Do you want whip cream with that pumpkin spice latte?” You bet your sweet Aunt Sally I do! Even when it comes to your digital strategy, think basic.

At TAG, when we talk about a digital strategy, we’re not simply talking about your website. It’s all of your digital components and how those components work together to deliver results.

Those components include social media, websites, analytics, digital ads, AdWords, etc. -  you get the picture. It’s a lot to think about and monitor, so start slow. Below is what the TAG team believes are the four basic elements your brand needs to master.

1 | Mobile Responsive Website

A mobile responsive website means that your website will be just as clear and easy to navigate on a computer, as it is on a smart phone or tablet. Mobile responsive sites aim to minimize resizing, panning and scrolling so that your consumer can have a seamless interaction with your site and its content.

According to Adobe, nearly 8 out of 10 consumers would stop engaging with a piece of content if it’s not displaying well on their device. And, with roughly 60% of all internet access attributed to mobile traffic (which will continue to grow), can your brand afford to not be mobile responsive?

Think of your own habits. We’re all busy and when you’re looking for information fast, you don’t want to find yourself accessing a website on your phone and constantly having to zoom in to look at the text. It’s a hassle, and consumers and clients alike will find themselves seeking a mobile experience elsewhere.

2 | Social Media

Curious as to another digital tactic where most traffic comes from mobile? Ding, ding, ding! Social media. If you’re a brand, it’s imperative for you to have a focused social strategy. This doesn’t just mean throwing up pictures to celebrate National Cheeseburger Day (although, we do have a tactic for using National Days…), it means being in touch with your audience and knowing what kind of content they’re  looking for on your social media accounts.

Advertising on social media platforms has blown up over the past couple of years, and it will only continue to grow. Create a goal and then create a social media ad campaign that will deliver those results. For example: If you want people to visit your website, create a Facebook Ad campaign that will send traffic to your site. Or, if you’re wanting some exposure for your brand and your audience is relatively young, consider creating a Snapchat filter for a local event you’re sponsoring or that aligns with your brand.

3 | SEO (Search Engine Optimization)

When a potential customer is searching for your product or services online, what would they type into the search bar? Write them down, and then incorporate those words throughout your website because that’s how search engines pull results.

For example, when I type in “home improvement store davenport,” Lowe’s Home Improvement in Davenport is one of the first things to appear. Why? For one, they have home improvement in their name (genius) and it’s also sprinkled throughout their website. If you go to their Company Information page, their description says, “…Lowe’s has been Improving Home Improvement.”

So, if you’re currently dependent upon organic search traffic but aren’t getting the results you want, it’s time to do a word overhaul on your website.

4 | Analytics

Once your website is mobile responsive, your social media tactics and campaigns are running and your search engine optimization is as optimized as it gets, the next step is reviewing the analytics.

If you have a website, make sure it’s set up with a basic Google Analytics tracking code. That way, you’ll be able to see who’s visiting your site, when they’re visiting your site, how long they’re staying, what pages are most viewed, etc. in order to see what’s working with your audience and what’s not.

Social Media sites also have analytics in order for you to see which posts or ads are performing the best. Facebook to Snapchat and everything in between will offer you metrics such as impressions, reach, engagements, click through rates, etc. so that you can see the results, analyze them and then put your money where it makes most sense.

Whether you need help with the basics or if you’re looking to take your digital strategy to new heights, contact the TAG team of social media, web and analytic experts to help you reach your goals.

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