Expanding Your Nonprofit Identity: HAVlife™

Understanding your nonprofit’s brand identity is key when telling people what your organization is and its mission. Effectively marketing your non-profit and showcasing its identity gets your message out to more people, allowing for wider reach. You want to reach as many people as possible, and updating your web presence, utilizing social media and public relation events, you can start to gain a following.Havlife_Golf_Outing_Poster

TAG has assisted HAVlife™, an organization aimed at Preventing Lost Potential™ in youth ages 10 – 15, in crafting its brand identity and expressing how important the nonprofit’s mission is. TAG approached crafting an identity reflecting the nonprofit’s mission and resources it offers to students. By giving HAVlife™ a platform and web presence, it would be easier to showcase the organization and its mission.

Designing the HAVlife™ website, TAG clearly defines the HAVlife™ brand with a playful and unique user experience, while showing exactly what the mission is. Featuring videos of students pursuing their passions of artistry, athletics and music, the mission shines through. The site also includes the corresponding chapter pages of the HAVlife™ organization which include Dubuque and Johnson County. Each of these pages feature their own donation buttons and events corresponding to the area.

Havlife_MSO_PosterMarketing your nonprofit across various forms of media is also a necessity. TAG utilized digital design by creating Snapchat filters and digital media, including Facebook and Twitter, to market HAVlife™ to different audiences. Consistently posting and showing people that your organization is active in the community will expand your audience.

Presenting your nonprofit through public relations and hosting fundraisers is a great way to engage people. HAVlife™ hosts several annual fundraising events including the Martini Shake Off™ and a Golf Outing. These events have grown exponentially over the years, with the 2019 Martini Shake Off raising over $65,000 for local community organizations aimed at Preventing Lost Potential™.

If you are interested in learning now the TAG team can help market your nonprofit’s mission, contact us here.

TAG! You’re It!

Meet Anne Spoden Kiss!

Anne is our Vice President of Digital Services and recently returned from maternity leave and has not slept in months. She comes back to TAG because as Cardi B says, “I got a baby, I need some money.” We want to welcome her back with questions about her work ethic and other existential questions:

You have a baby now; did you mark it immediately to make sure people could identify it was yours?P9

I think people will definitely know she’s mine. She can’t even walk and already has a closet full of shoes, and is practicing her side-eye to give when people are saying something crazy to her. She’s got a big personality, loves to be around people and smiles when she farts. She’s a real blessing in our lives!

Working with social media, what do you find to be the most fascinating trend or impact regarding people interacting online?

Social Media has really opened the door to building relationships with people and brands who may be traditionally outside your circle of influence. People have access to influencers, celebrities, politicians, athletes, and brands in ways that never existed before. This isn’t necessarily a trend but it certainly has influenced the way that people are able to communicate, and has shaped the way brands tells stories and advertise online. People are now using social media to have meaningful conversations, inspire change and engage in new communities of people.

So, we hear you plan on starting Real Housewives of Quad Cities, will you be one of the featured housewives or do you see yourself more as the Andy Cohen of the show?

As much as I’d love to be the star of the RHOQC, my life doesn’t have enough activity or drama to make the series a success. I’m more of the puppeteer behind the mayhem (ala Andy Cohen) making casting decisions, editing for drama-filled moments, and living vicariously through women who find spending $25,000 on sunglasses is just in a day’s work. As a perk though, I’d like to be included in each season’s cast trip to somewhere exotic.tenor

 

While most people know Google or how to operate it, you are Google certified. How does that differentiate you from all of us novices?

Being Google Certified means that I possess all of the powers of the internet. I’ve spent hours in training (40+), studied and taken tests to prove that I have all the knowledge of the inner workings of Google, including Google Ads, Analytics, YouTube and more. Having Google Certified specialists at TAG is a true benefit for our clients because it means that we understand how to best utilize the plethora of advertising options through Google to create, plan, place, optimize and analyze meaningful online campaigns that drive results.

What’s the deal with you and Mr. Chris Bridges aka Ludacris?

My obsession with Luda started a LONG time ago. Ludacris “Stand Up” was the only song that I made the DJ promise to play at my wedding, and I joked with my husband that we should name our first-born Luda so their name would be Luda Kiss (get it?). But really, I just love his music and it always puts me in a good mood.

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You’re the host of Donuts and Digital which I’ve heard gets more viewers than the Tonight Show, can we expect big things from D&D in 2019?

Yes, the ratings are incredible! Now that I’m back from my maternity sabbatical, I’m excited to relaunch our series. Viewers can expect some pretty cool things heading into the new year including, new co-hosts, guest appearances, on-location shoots, viewer engagement and more, all with the same great marketing and advertising information they’ve come to expect from D&D!

We were told you own way too many shoes. What is your favorite pair, and is there a pair of shoes you wished you owned?

I mean … how many is too many? Rachel Zoe said that “Style is a way to say who you are without having to speak,” so I let my shoes do the talking for me. I unfortunately just had to say goodbye to my favorite pair (RIP) because I wore them out. They were a gorgeous pair of 5-inch cobalt blue stilettos with spikes all over them. I wouldn’t say that there is a specific pair that I’d love to own, but I’m always looking for shoes that I haven’t seen anyone else wear.

Finally, what is your favorite part about working at TAG?

My favorite part about working at TAG is the people. Our team, clients and partners make this business exciting each and every day. We always get to create something new and share our passion for our craft with others. When you work with, and for, great people, it makes the work so much more engaging!

International TAG Team

Many TAG clients are local, or U.S. based. But, did you know we work with international companies as well? TAG clients and services reach all over the globe, making us worldwide! This requires us to be extremely forward-thinking and compliant to assure we represent our clients effectively. So not only are we worried about compliance state-side but also abroad!

International Clients TAG currently works with:

Sandstrom Coating Technologies develops and manufactures quality coatings for customers all over the world. Sandstrom needed a contemporary website with improved Search Engine Optimization (SEO). The TAG team updated Sandstrom’s brand as seen on their website, to reflect its status in the industry and convey expertise to global customers.

Sivyer Steel Castings produces high quality steel casting products for use in the global construction, energy, military, mining and transportation industries. While the company implemented a plan to restructure in early 2018, the TAG team helped Sivyer launch their turnaround with key strategies focused on reinvigorating their brand. This involved redesigning their website and enhancing social media deployment to include video as well as public relation strategies to better communicate with a work market how Sivyer can meet the needs of the industry.

Crane Merchandising Systems is a leading global manufacturer of innovative solutions for vending machines, cashless systems, software and wireless communications. As a pioneer and market leader in vending, Crane has sought out new ways to enhance how consumers interact with their machines. TAG is engaged in assisting with launching new product brands utilizing strong design and messaging deployed on the web, print media and trade shows. All efforts are geared toward new customer lead development and current customer retention.

Sears Seating supplies superior seating solutions with over five generations of experience. Sears has expanded greatly over the years, establishing Sears Europe in the United Kingdom, signing a manufacturing partnership in India, expanding business in Brazil and even opening an office in Japan. The TAG team designed and launched a website that is adaptable in North America and Europe to help customers navigate their new site to easily receive the highest quality products.

TAG represents clients domestically as well as internationally, all over the globe. No matter the client if they are an Iowa native or a business owner in the United Kingdom, we offer the same services and steadfast dedication to creating and designing the very best. Our website compliance assures that your content will be accessible to all user no matter what country they reside in. For more information regarding our work please visit our website!

TAG Blogging Best Practice Guide

Blogging is an effective way to reinforce your brand and draw audiences to your site. Writing engaging content, using SEO optimization, can bring in a broader audience, largely increasing the number of views to your blog and overall site. Here are some of TAG’s best practices when writing a blog:

Audience- Understanding who your key audience is can assist tremendously in blogging. Writing to a specific audience will engage them and keep them on your site. Incorporate audience data tracking into your content strategy to remain relevant to what your audience is thinking. Consider your audience, try to figure out their problems, then provide the answers they are seeking. Look to industry experts for their input, including quotes and interviews. Garner information on your audience from the experts and you can effectively communicate with them.

Hooking your Audience- You need to catch the eyes of your audience. Your headings need to capture the readers interest, but also make them want to read your blog post. Answering the problem within your heading defeats the purpose of reading your article. A header should never exceed 60 characters. Give the reader a small dose with the heading then further explain in your blog. Create interest in the reader then make them read your blog to find the answer to the question you pose. Using steps or lists is another way to engage your audience.

Content- Quality over quantity. Attention spans are shorter, people need to be drawn in with vivid content. Write engaging copy and grab people’s attention. It is better to compose two well written, thought-out blogs than hastily putting out four sub-par blogs. High-quality content is useful, and by providing your audience with solutions to their problem, your brand will become a helpful resource they look to. Content also includes photos, illustrations, charts, videos and quotes—use visual content to break up text or help better translate your ideas while keeping your readers engaged. Recommended word count has varied over the years, recent trends believe longer blogs tend to receive more views. Average of 500-1000 words is a good starting point, though your main goals are answering user questions and exceeding competitors’ content.

Mediums- People typically think of blogs in the form of written blogs. Any social platform utilizes video so why can’t your blog? Utilize all the tools social media has provided and create a video to include on your blog. Short videos have become a must-have on social media sites and including them in your blogs can attract a new audience.

Consistency- Continually writing your blog will drive more people to see it and keep your usual audience engaged with it. No matter if it is one blog a week or two a month, always putting out content will drive people to your site. Make your brand accountable by producing something week in and week out so your audience expects content.

Search Engine Optimization- If you’re unfamiliar with SEO, get familiar quick, then continue learning about it because it is a constantly shifting and twisting metric. By not optimizing your blog posts you are inhibiting the reach of your audience and growth of the overall blog. Use metrics to improve future blogs, and see which strategies are working. What are the best times to post, word count, and amount of people reading your blog to the end are all questions that can be answered by metrics.

Organization- Creating an organized calendar of content for the month will significantly help your team. Posting blogs or content several times a week can often have overlap or even repeat a topic.  Having a calendar of when and what you are posting for the week or month will reduce clutter, similar posts, and keep your team organized. Always try to include current events or trending topics to keep your content fresh and in the social loop.

TAG! You’re It!

Meet Zach O’Connell! ZO_3

Zach recently celebrated his two-year anniversary at TAG and has been creating inventive designs and eating oatmeal every morning but today, we ask him about his creative process and other thought-provoking questions.

If you had to describe yourself using a kitchen utensil, what would you be and why?

I am a knife because of how sharp I am.

What helps you get into that creative space to design?

I am most creative when I am able to really focus on what I’m doing with a clear mind, so I will do things like go on a walk during my lunch break to help me get into that space. I also do a lot of sketching quickly, get a lot of ideas out before taking it to the computer.

You have a time machine. You can go back to any time period to have dinner and conversation with 3 people. Who are they and why?

First, I would pick Walt Disney to hear about the humble beginnings of what has become a massive company.

Second, I would pick one of my ancestors like my great great grandfather because I don’t know really anything about them and it would be interesting to learn more about where I come from.

Third, Steve Jobs, because I could hear about the early days of Apple, but more importantly, I hope he would be able to tell me about the early days of Pixar as well.

Tell me one thing about design that everyone outside of that world might not understand?

How valuable it is.  A lot of work goes into making things look good and function well, and it can have a massive impact on how we interact with the world around us.

You find yourself trapped in the board game Jumanji, do you think you survive or is it Game Over? giphy

Am I allowed to watch the movie before entering the game, so I can remember how to get out? Regardless, I’ll make it out.

What are your 3 favorite projects you have worked on at TAG? 

Three of my favorite projects I’ve worked on are: Logo and website design for Smokestack, packaging re-design for Hungry Hobo, and I still think it’s cool when I see Genesis buses driving around town with artwork I created on them.

When is your ideal bed time?

I used to be a pretty devoted 11:00 pm guy, but recently I have been getting up earlier and have transitioned to more of a 10:00 pm person (sometimes it’s more like 9:30. Teenage me would be shocked).

Finally, what is your favorite part about working at TAG?  

My favorite part about working at TAG is getting to be creative with a great team every day!

Marketing to Generation Z


Knowing your target audience is important to effectively market your business. For example, audience members for an interior design business are typically going to look, and act, a lot differently than audience members for a company selling beef jerky. Defining your audience is key in getting your business’ message in front of people who are ready to engage and convert.

Just when you think you’ve mastered marketing to Millennials, a new generation comes running through the doors full speed ahead. Allow us to introduce you to Gen Z.

Who is Gen Z?

Gen Z is the generation born between 1996 and 2012. There are over 23 million people in the U.S. alone who identify as members of Gen Z and it is considered America’s most diverse, multicultural generation to date.

Unlike Millennials, Gen Z is characterized by their initiative and entrepreneurial skills. They grew up during tough times (post 9/11, the recession) and over half of the generation is already actively saving for retirement, in fear that they will never have social security to claim.

Celebrity endorsements really resonated with a Millennial audience and this remains true when talking to members of Gen Z as well. But, Gen Z puts importance on transparency so if celebrities are in the ads they’re seeing, they prefer the endorser discloses that they’re getting paid to talk about a brand or product. Authenticity is (major) key! 

What social platforms do they prefer?

While Gen Z spends most of their time on YouTube, they do still utilize other social platforms – but for different reasons.

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Source: Defy Media Acumen Survey (March 2017)

They’re most likely to keep in touch with friends on Snapchat, while Facebook is where they keep tabs on Grandma. YouTube comes out on top for where Gen Z is interested in getting shopping recommendations (product reviews) and how-to videos (tutorials).

Gen Z loves technology – and as they should. They grew up with accessibility to technology and don’t know a world without the internet, cell phones or Mark Zuckerberg. Gen Z’s dependency on tech has already impacted the way businesses are marketing their products and services. They consume information online – with YouTube leading the charge. YouTube is how members of Gen Z learn how to change a tire, bake a cake, learn an instrument, and more! In fact, 95% of Gen Z uses YouTube regularly and 50% believe they can’t live without it.

With so much focus on digital, traditional media (TV) has taken a back seat. But don’t get it confused, video consumption continues to grow – it’s just on more non-traditional platforms like YouTube, Facebook, Instagram, Snapchat and ConnectedTV. In fact, these platforms are instrumental in getting video messages across to members of Gen Z.

How do I reach Gen Z?

Gen Z is really in-tune with brands that are being genuine and authentic in their marketing, more so than any other generation. They identify and focus on meaningful brand interactions and are most likely to dismiss marketing efforts that come across as insincere. Because Gen Z prioritizes transparency, social channels, like Instagram, give consumers the opportunity to

learn and interact with businesses more organically. Gen Z prefers unobtrusive brand messaging, which is evident in the rise, and success, of influencer marketing.

Your business can also reach members of Gen Z by creating a YouTube channel and uploading engaging and informative content. Or, if you’re looking for paid advertising opportunities, YouTube TrueView and/or Bumper Ads will deliver your messages on platforms Gen Z is already using in a cost-effective manner.

To put together a comprehensive marketing approach for Gen Z, talk with the TAG Team. We build brands that matter.

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4 Basic Things Your Brand Needs to Excel at Digital

The fall season is the perfect time to embrace your inner basic. “Do you want whip cream with that pumpkin spice latte?” You bet your sweet Aunt Sally I do! Even when it comes to your digital strategy, think basic.

At TAG, when we talk about a digital strategy, we’re not simply talking about your website. It’s all of your digital components and how those components work together to deliver results.

Those components include social media, websites, analytics, digital ads, AdWords, etc. -  you get the picture. It’s a lot to think about and monitor, so start slow. Below is what the TAG team believes are the four basic elements your brand needs to master.

1 | Mobile Responsive Website

A mobile responsive website means that your website will be just as clear and easy to navigate on a computer, as it is on a smart phone or tablet. Mobile responsive sites aim to minimize resizing, panning and scrolling so that your consumer can have a seamless interaction with your site and its content.

According to Adobe, nearly 8 out of 10 consumers would stop engaging with a piece of content if it’s not displaying well on their device. And, with roughly 60% of all internet access attributed to mobile traffic (which will continue to grow), can your brand afford to not be mobile responsive?

Think of your own habits. We’re all busy and when you’re looking for information fast, you don’t want to find yourself accessing a website on your phone and constantly having to zoom in to look at the text. It’s a hassle, and consumers and clients alike will find themselves seeking a mobile experience elsewhere.

2 | Social Media

Curious as to another digital tactic where most traffic comes from mobile? Ding, ding, ding! Social media. If you’re a brand, it’s imperative for you to have a focused social strategy. This doesn’t just mean throwing up pictures to celebrate National Cheeseburger Day (although, we do have a tactic for using National Days…), it means being in touch with your audience and knowing what kind of content they’re  looking for on your social media accounts.

Advertising on social media platforms has blown up over the past couple of years, and it will only continue to grow. Create a goal and then create a social media ad campaign that will deliver those results. For example: If you want people to visit your website, create a Facebook Ad campaign that will send traffic to your site. Or, if you’re wanting some exposure for your brand and your audience is relatively young, consider creating a Snapchat filter for a local event you’re sponsoring or that aligns with your brand.

3 | SEO (Search Engine Optimization)

When a potential customer is searching for your product or services online, what would they type into the search bar? Write them down, and then incorporate those words throughout your website because that’s how search engines pull results.

For example, when I type in “home improvement store davenport,” Lowe’s Home Improvement in Davenport is one of the first things to appear. Why? For one, they have home improvement in their name (genius) and it’s also sprinkled throughout their website. If you go to their Company Information page, their description says, “…Lowe’s has been Improving Home Improvement.”

So, if you’re currently dependent upon organic search traffic but aren’t getting the results you want, it’s time to do a word overhaul on your website.

4 | Analytics

Once your website is mobile responsive, your social media tactics and campaigns are running and your search engine optimization is as optimized as it gets, the next step is reviewing the analytics.

If you have a website, make sure it’s set up with a basic Google Analytics tracking code. That way, you’ll be able to see who’s visiting your site, when they’re visiting your site, how long they’re staying, what pages are most viewed, etc. in order to see what’s working with your audience and what’s not.

Social Media sites also have analytics in order for you to see which posts or ads are performing the best. Facebook to Snapchat and everything in between will offer you metrics such as impressions, reach, engagements, click through rates, etc. so that you can see the results, analyze them and then put your money where it makes most sense.

Whether you need help with the basics or if you’re looking to take your digital strategy to new heights, contact the TAG team of social media, web and analytic experts to help you reach your goals.

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Which is Better for Your Brand: Snapchat or Instagram?

59% of 18-29 year-olds use Instagram (via SproutSocial) while Snapchat reaches 41% of 18-34 year olds in the U.S. every day (via Smart Insights). Needless to say, if you’re not on at least one of these platforms, you’re missing out on marketing to a large, and important, audience.

While Instagram and Snapchat are similar, the two cater to different audiences, with different content that can be interacted with in different ways, so we’re breaking it down to help you figure out which platform is best for your business.

 Similarities

Instagram was released in October 2010, just shy of a year before Snapchat’s launch in September 2011. Instagram and Snapchat allow their users to share their experiences through images, and both platforms eventually expanded to incorporate video.

Snapchat originated the “stories” concept early into its existence. A “story” gives you the option to share one or more photos and/or videos for up to 24 hours with your friends. Instagram implemented its “stories” feature in August of 2016 and, for many, blurred the lines between the two platforms. As you’ll learn below, Snapchat and Instagram are still very different when it comes to audiences and content.

Audiences

Instagram caters to an older audience when compared to Snapchat. 59% of its audience is made up of 18-29 year olds, with 30-49 year-olds making up 33% of its audience.

Instagram’s audience base is also more educated than audiences on other social platforms. 37% of adults with some college experience use Instagram and college graduates make up 33% of its users.

Instagram’s income demographic reinforces the fact that its users are college educated, as 37% of adults who make more than $75,000 are on the platform.

Source: SproutSocial

Snapchat is the most-used social platform for people aged 12-24. In fact, 13-24 year-olds account for 60% of Snapchat’s total audience. According to MediaKix, 60% of college students would purchase from a brand if they were sent a coupon on Snapchat and 77% of college students use the platform daily, averaging 25-30 minutes.

Source: Smart Insights

Content

(Fun fact: Kylie Jenner revealed in her E! series Life of Kylie that she pays nothing for advertising. The 20-year-old CEO of Kylie Cosmetics says that the only advertising she does is on her personal Instagram and Snapchat accounts.)

Snapchat and Instagram both offer a platform for people to share photos and videos, but the content being shared differs.

Content on Instagram is often edited and refined. Brands are easily found on the platform, and the content shared is accessible by anyone, as long as your account is not set as “private.” Posts on Instagram also have a longer life-span, as once they are “posted,” they’re available for people to look at and interact with forever (or until the person who posted it, deletes it).

Unlike Instagram, most of the content that’s shared on Snapchat is typically between two “private” accounts and isn’t open to the public. However, there are public profiles (brands, celebrities, public figures, etc.) and the content that’s posted from those accounts is raw and unrefined. This kind of authentic content really resonates with Gen Z, as they feel that the brands that share raw and real content are more trustworthy.

A lot of brands find success using Snapchat geofilters, which can be designed on Snapchat’s website with their pre-made templates, or personally designed and uploaded (Geofilters are photo and video overlays that are accessed within a set location). For example, if your business is putting on an event where you know a lot of its audience members will be on Snapchat (concerts, fairs, etc.), then a geofilter would be an easy, effective and cost-efficient way for that audience to interact with your brand.

Interactions

The content is different on each platform, so the way it’s interacted with is different, too.

Content on Instagram can feature custom hashtags, users may tag other businesses or people, and there’s the ability to “like,” “comment,” “share,” “save,” and “send” photos and videos. In fact, 7 out of 10 hashtags on Instagram are branded, according to SproutSocial. Much like posts on Facebook, when you’re posting to Instagram, you also have the ability to select a location to associate your post with, giving that piece of content yet another way to be found.

When Snapchats are played, users have the ability to privately respond either via text or by snapping back a photo or video. Recently, Snapchat gave its users the ability to attach a link to their posts when users swipe up, giving brands the ability to track traffic from Snapchat more easily. On Snapchat, users can also see who has viewed their posts, who has replayed a snap and which users have taken a screen shot of the post.

What’s best for your brand?

Now that you know the differences between Snapchat and Instagram you could go frolic in a field and throw paper hearts in the air in celebration (thanks for the transition, Chris Pratt), OR you could get serious about your social strategy and call TAG! Let’s talk about which platform is best for your brand.

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The Evolution of Paid Search & What it Means for Your Strategy

The Evolution of Paid Search & What it Means for Your Strategy


“Where can I find jackfruit?”

“Pool floats that look like donuts”

“Do I need special glasses to watch the solar eclipse?”

Those are just a few of our team’s latest Google Searches. Did you know that there are over 3.5 billion searches per day on Google alone?

The Evolution

Over the course of the last decade, technology has evolved and so have our search patterns. Google has introduced numerous algorithms, and continues to refine them in order to better assist you in your queries.

Take a moment to think of your own behavior and how, it too, has evolved over the last 10 years. The first iPhone wasn’t introduced until June 29, 2007, so until then, Google search was limited to desktop users. In 2011, Apple introduced Siri – it’s voice-activated search tool for Apple product-users. 2012 marked Google’s release of their search app for iOS that featured its voice search function, rivaling Siri.

Paralleling these technological advances were also societal changes in the way we interact with our phones. 2007 was also the year when the state of Washington became the first state to ban texting and driving. Since then, many other states have followed suit and some have even banned calls from a hand-held cell phone device which, in turn, pushed for more voice activation options.

Earlier this year, The Webmaster released an article citing Hitwise’s study that found nearly 60% of all online searches are now happening from a mobile device, with the food and beverage industry reaching 72%.

What it means for Search

According to a recent HubSpot blog, 20% of queries in 2016 were mobile and android voice searches and a study by Ahrefs found that 64% of searches are at least four words or more.

This tells us that we’ve become much more conversational in the way we use search. So, instead of typing “Restaurants Quad Cities” like we did in 2007, we’re typing (or, dictating) “Where’s the best place to find tacos near me?”

What it means for Google AdWords

With many of our current clients reaping the benefits of Paid Search, the TAG team of Google certified experts decided that with this information, it was time to restructure our strategy.

Instead of the previously advised 10-20 keywords per topic in AdWords, because of the way consumers are searching we need to start thinking of them as “topics.”

The first step in this process is looking at your content from a low level. Segment the content you want your consumers to find into “topics.” For example, at TAG, one of our “topics” would be Social Media. We realize a strong social presence could be a potential client’s pain point and we’re here to help them succeed.

From there, we take our “topics” and segment them even further into “subtopics.” We think, ‘What are our potential clients searching for when they’re looking for help with their social strategy?” Then, “subtopics” for social media could be:

Social Media (topic)

  • Facebook marketing quad cities (subtopic)
  • More followers for my business Instagram (subtopic)
  • Is snapchat right for my business? (subtopic)
  • Email marketing tools (subtopic)

The subtopics help our team get into the mind of our clients and we’re able to then reformat our Google AdWords campaigns in order to deliver them the information they’re seeking and, ultimately, help their business succeed.

At TAG, it’s important to understand our clients, and their clients, so that we can create a comprehensive approach that fits everyone’s needs. Our TAG team of Google certified experts is excited to help your business grow, so let’s get started.

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3 Types of Video to Amplify Your Digital Marketing

If a picture is worth 1,000 words, then that means one minute of video is worth 1.8 million – making it one of the best and fastest growing tools for digital marketing.

According to Cisco, by 2019, videos will account for more than 85% of online traffic in the U.S.. Which makes sense when you think about it. When was the last time you logged into Facebook and didn’t see a video in your news feed? Probably a pretty long time ago. In fact, 55% of people watch videos online every day.

If video marketing isn’t currently in your digital strategy, it should be! But with all of the video already out there, it can be difficult to cut through all of the clutter. Below are three types of video you can use in your marketing to help your brand stand out.

360° Video

What is it? 360° video is shot with a special 360° camera that captures all directions, giving the viewer a 360° view of whatever it is that’s being filmed.  This type of video allows the viewer to explore the video’s surroundings, giving them the option to tilt up or down and side-to-side. If you’re watching a 360° video on your computer, simply press “Play” and then once the video starts, click and drag your mouse anywhere on the screen to explore.

How can I use 360° videos for my marketing? 360° videos are a great tool for real estate agents, hotels, or other brands who are trying to sell, or showcase, a location of interest to its audience.

TAG’s favorite example: This example is from QANTAS, Austrailia’s largest domestic and international airline, which used 360° video to take its user on a virtual tourism experience to one of their most popular and scenic holiday destinations.

Interactive Video

What is it?  Interactive video is a different type of interactive experience. An interactive video will often include prompts asking for user action or input, which in turn, impacts the sequence or events in the video, making it a personalized experience for the viewer. This type of video also allows for user feedback, making it easier for you as a brand to tap into your audience’s needs.

How can I use interactive video for my marketing? Some brands have had a lot of success by incorporating interactive video for educational and promotional content, along with recruitment efforts. Essentially, interactive video is a great tool to use if you’re looking to test products, track your consumer behavior and even collect audience analytics right from the video platform.

TAG’s favorite example: Deloitte is a multinational professional services firm that provides audit, tax, consulting, enterprise risk and financial advisory services, employing more than 244,400 professionals globally. While taxes may not be your idea of a good time, their interactive recruitment campaign will have you looking into their current openings because it’s that good!

deloitte

Virtual Reality

What is it?  Virtual reality, or VR, is a fully immersive experience for your user. The 3D environment, that’s often computer-generated, transfers your user into a virtual landscape, where they’re allowed to explore the virtual environment and interact with objects within that virtual sphere. Virtual reality is experienced through a headset and as the user moves, the goggles track those movements and updates the display.

How can I use virtual reality for my marketing? Virtual reality allows for your clients or consumers to not only hear things from you, but to see and feel. If your marketing objective is to provide your audience with an experience, allow them to explore, educate or to entertain them, VR might be the best option for you!

TAG’s favorite example: The American footwear company Merrel used virtual reality to engage with its audience members over the release of their new hiking boot, the Capra. The company known for its high-performance boots took participants along a dangerous mountain hike to showcase the durability of their new release.

Want to take your video marketing to the next level and stand-out from the competition? TAG has the capability to produce 360°, interactive and virtual reality video! Contact us today to give your campaign the creativity it needs!